In India, 83% of companies agree that marketing strategies cannot be successful without the use of social media. Many companies have Facebook pages for their brands as it has the largest reach. At last count Facebook had 670 million worldwide and over 25 million in India. These figures along with inspiring success stories of firms [...]
News
The Game of Social Media: A Minute to Learn but a Lifetime to Master!
Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship with [...]
Social Media Insights
The State of Facebook Community Building Among Indian Brands
Hankering after numbers on digital media is not new. It lead to the dotcom bust of late 90′s and can repeat again in the form of bust of social media networks if they are not handled the way it should be. The ‘hits’ of those days have turned to ‘likes’ of today’s world. While the [...]
