Before writing this blog I have watched around seven videos of Kolaveri Di- original version, Punjabi version, Exam version, Kids version, chipmunk version, Gujarati version, Malyalam version……list continues. What is magic behind this song with strange Tanglish( Tamil-English) lyrics? How this song anthem of nation overnight? In words of famous lyricist Javed Akhtar- “Kolaveri is an ordinary tone [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This speaks [...]
Social Media Insights
Why HDFC is No.1 Among Indian Banks for Social Media Practice
Indian banking industry is booming & is on expansion spree. Indian banks contributed 1.7 per cent to the total global brand value at US$ 14.74 billion and grew by 19 per cent in 2011 as per the annual international ranking conducted by UK-based Brand Finance Plc. According to a recent study done by Buzzom.com, Indian banks whether [...]
Social Media Insights
Why Jet Airways is No.1 Among Indian Airlines for Social Media Practice
According to a recent study by Buzzom.com on Indian Airlines, Jet Airways has emerged as the most active domestic airline on social media, followed by other airlines like Spice Jet, Kingfisher, Air India, Indigo and Go Air. When the online conversations about various domestic airlines were studied, Jet Airways was found to be the most [...]
News
Indian Taxi Driver Devesh Mishra as Our Guest Speaker in the Upcoming Social Media Bootcamp in Delhi
We are pleased to announce our Guest Speaker for the Delhi Social Media Bootcamp on May 13, 14 and an inspiration to all Social Media enthusiasts, Devesh Mishra – a taxi driver who’s effectively using Social Media for his service. Watch his famous YouTube video embedded below to know more about him! One of his [...]
