Benedict Hayes is the Vice President of Strategy at iProspect Communicate 2. He leads all strategic initiatives in India and heads the SEO, Media buying, Affiliate, Content, Outsource and Social Teams of iPC2. Having worked in digital for over 11 years, primarily in the UK and India, he has developed a deep understanding of how to deliver fully integrated award-winning campaigns for clients. He is an SEO and Social Media evangelist having spoken at many trade, educational and industry events such as ad:tech, SES, Click Asia and many others. His client exposure is vast with experience in all industries from major enterprises to SMBs. Some notable clients that Ben has worked and consulted for over the years include: Citibank, Amex, RBS, Aviva, Allianz, Travelocity, Expedia, Shop Direct, TCS, Arcadia, Kingfisher, Shop Direct, Tesco.