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The Art And Business Of Web Designing

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Interesting webinar session with Chhaya Baradhwaj on how to approach website creation and the kind of information you need to know from your clients.

Website is a reflexion of what you are. It is critical to your marketing strategy as it can create and enhance your business image by being a means of excellent sales channel or even destroy it.

Thus, creating a website is a complex and challenging task and requires coordination of a diverse team.

Some of the questions discussed in the session are-

Q. What kind of strategy one needs to follow while finalising a website development agency?

A. To this Chhaya replied, firstly, when you put together your brief, you have an idea of what you’re looking for. When you are doing the agency evaluation, before you approach an agency you look at their own websites and see if they have the experience in delivering that kind of content. But it does not mean that agency which doesn’t have that kind of experience will not be able to do it. There are lots of new small agencies today who might be able to do the job very cost effectively.

Then secondly, it depends on where you are. If you are at the start-up stage, then partnering with a smaller agency is a very good idea because they are more committed and can deliver a great job.

Thirdly, you’ve to look at the technical aspect. Technically any agency has to be very sound. Technical expertise in the areas that you’re looking for is extremely important.

Moreover, while making the search, do not call for seven-eight agencies as it is not the right thing to do and you would also be wasting a lot of time. So, go with three agencies which help you to narrow down your search. Then select the one which is closest to your expectations and whom you can connect with.

Q. In what circumstances should you have a separate mobile version of your website?

A. It primarily depends on your specific needs. Suppose you’re having a very high engagement website and that particular engagement cannot be built on languages that are tablet/mobile friendly. In that case you need to have a web version and a mobile version of your website.

Secondly, on the mobile you have to showcase things in a different manner because the screen sizes are very different. So when you want to do that, it is better to have two versions.

Also, sometimes there are only 4 or 5 links that a customer is really going to use and those are the links that you want to showcase. In that case too, you need to ensure that you have a separate version for mobile. Taking the example of Hero Moto Corp, they have built a responsive website, but are also exploring another version because they know that not all the links are going to be relevant.

Q. What should be the approach while designing a landing page when your focus is on lead generation?

A. The most important aspect is that the copy and visual have to be very compelling, interesting and simple for a customer to be interested. Second is the form itself. The lesser the number of windows the customer has to fill, the better it is. The longer they are, you are going to have drop outs, not just because the customer is not interested, but as they are typing there are going to be interruptions and they may like to do it or not do it at all.

For more questions discussed during the session you can refer to the following link:

  • Digital-Marketing

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