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The Power Of Pay-Per-Click In Search Engine Marketing

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Pay per click has come a long way from its initial stages; it is now being accepted as very powerful part of the online marketing campaign that cannot be ignored. Pay per click ads are advantageous for all types of businesses this is because pay per click ads drives customer acquisition who wants to purchase your products or services. Consumers have started accepting pay per click ads since they do not intrude and annoy unlike the pop-up ads.  PPC  has improved customers’ search results. Google Adwords is a strong way to boost up your PPC campaign.

ppc-diagram

The Power of PPC:

Immediate visibility: PPC ads are highlighted at the top left side and vertically right side of the search engine page. The ads are placed in the sponsored links section and highlighted in border color to attract visitors. If your company doesn’t have a strong online business pay per click will help you better to drive qualified traffic to your site.

Better keyword targeting:  Increase your keyword depth through PPC. With PPC you can target as many powerful keywords such as “order” “buy now” “sale” “learn”, “discover”, “sign up”; etc. A website that contains quality contents and relevant keywords increase your click through rates (CTR), ad views (Impressions) and builds strong brand recognition.

Exposure to website: Exposure increase brand awareness. PPC is a great way for online sellers to get exposure of their products and services. Higher the exposure higher the number of audiences you will receive. When customers get exposed to your products and services the chances are greater for them to turn loyal.

Save time & efforts: In this world of increasing pace and busy lifestyle PPC can help in acquiring quick results. It’s an opportunity for online consumers to find the right product at the right price and at the right place. PPC marketing retains the right customer when the customer is willing to make purchases or grasp necessary information from your site.

PPC helps in tracking: With pay per click ads you can track your keyword performance. You can add or edit your keywords whenever required. You also get to know which ads bring the most traffic and what the conversion rates are. It also tracks the location of your customers and the time visited to your website.

Budget control: From investing in traditional marketing to online marketing, any form of advertising requires spending money. Set a daily budget for your online campaign. For pay per click ads, search engines charge only when a qualified visitor clicks on your ad this means you are not being charged even an extra penny.

Helps in testing: Pay per click helps an online marketer to improve his/her campaign by testing the websites and by adding new ideas or by launching new products or by experimenting with new products or services. With improvements made, you can remarket your ad to your existing and new customers.

Measure ROI: Better the PPC better will be your ROI. Through Pay per click, it is easy to measure your cost per lead. When an ad is clicked it is easy to manage costs, determine ROI and track conversions.  Your quality score should be good for better ROI this means high quality score enables you to appear above organic search links; it reduces your price bid to maintain a given position.

The beauty of pay per click campaigns is that they can be useful for any type of businesses at a reasonable cost. It gives your ads, immediate visibility and increases qualified traffic to your site. In this era you can’t afford to neglect Pay per click campaigns.

Image source: http://www.adficient.com/pay-per-click-management/

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  • There are 3 comments


    • 4 years ago

      Tarun   /   Reply

      Very nice write up highlighting the value of PPC in SEM. It is well established that paid searched have higher conversion rate, higher average order size as well as lower bounce rates than the organic search. Moreover, the share of paid searches as a percentage of total search has also increased from 25% in 2012 to 33% in 2013 as per Marketlive report. Thus, PPC is an effective way to utilize the paid search feature and keep the advertising cost low as well.

    • 4 years ago

      Indrajit Goswami   /   Reply

      Good text. Predominantly theoretical. Knowledge content is adequate. But what about its scope? How far pay per click can ensure ‘sale per click’? Is it possible? How?

    • 2 years ago

      Abhijit Mandavkar   /   Reply

      True that! Running a PPC campaign is no doubt beneficial as one can see desired results in short-term unlike other digital marketing methods. But there has to be a proper bid management strategy, as this forms a basis when you want to set up a successful campaign. The best thing about PPC is customers can come know about improvements made in the campaign weekly or monthly.

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