To reach out to prospective buyers at the ecommerce store of @ home

Summary:  @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing.

Challenge:  To ensure that the @ home brand is tagged as distinct, discoverable and attract customers.

Result:

Before marketing: 9000 fans on Facebook and 60 followers on twitter

After marketing: 90000 fans on Facebook and 775 on twitter

This was achieved by introducing the concept of easy home décor and branding @ home as easy, convenient and cost effective.

Strategies:

1. Initiate user engaging contests
2. Initiate concept of “big sale”
3. Engage fans during festival season by asking them how they would like to decorate their house during a festival : total entries: 500+
4. To support activities like “invite a friend and win coupons”: fans gained 1276

Due to such activities on only 2 social platforms fb and twitter; results were positive

1. Increase in fan base
2. Increase in sales
3. Community growth
4. Increased engagement at site

Ref: WATConsultis a Social Media Strategy Consulting Arm of WATMediaPvtLtd.