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To reach out to prospective buyers at the ecommerce store of @ home

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Summary:  @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing.

Challenge:  To ensure that the @ home brand is tagged as distinct, discoverable and attract customers.

Result:

Before marketing: 9000 fans on Facebook and 60 followers on twitter

After marketing: 90000 fans on Facebook and 775 on twitter

This was achieved by introducing the concept of easy home décor and branding @ home as easy, convenient and cost effective.

Strategies:

  1. Initiate user engaging contests
  2. Initiate concept of “big sale”
  3. Engage fans during festival season by asking them how they would like to decorate their house during a festival : total entries: 500+
  4. To support activities like “invite a friend and win coupons”: fans gained 1276

Due to such activities on only 2 social platforms fb and twitter; results were positive

  1. Increase in fan base
  2. Increase in sales
  3. Community growth
  4. Increased engagement at site

Ref: WATConsultis a Social Media Strategy Consulting Arm of WATMediaPvtLtd.

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