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Top 10 Digital Marketing Posts Of The Week: 10th October, 2015!

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Enlisted below are the top 10 posts of the week or a weekly-round of the high ranking blog posts published last week, specified under the categories defined based on the module of digital marketing. This piece of information shall give you an insight into the best of the best set of articles on different domains of digital marketing that were taken into account during the last week on Digital Vidya’s blog:

Digital Marketing

One of the most high ranking post in the last week was that on none other than digital marketing domain that came from the expert himself- Pradeep Chopra, CEO of Digital Vidya. He shared his set of knowledge-base on the impact of digital marketing and its contribution in the growth of marketing sector as a whole.

This was a research-based case study on a renowned airlines, Turkish Airlines conducted by one of the interns of Digital Vidya’s digital marketing Internship programme. Herein, the concepts of digital marketing were taken into account with specific reference to social media channels viz. Facebook, Twitter and YouTube and leverage upon these channels. The campaign was a resounding success with Turkish Airlines gaining 5, 118 new followers and their Periscope flight achieving 2, 92, 779 likes.

Digital Vidya conducts industry expert webinars every week, wherein influential leaders and eminent speakers share their thoughts on different aspects of digital marketing through live interactive session. In the same regard, last week a webinar by Founder of Khyatiworks, Khyati Mehra Sharma was conducted on ‘Kick-Starting Your Entrepreneurship Dream With Passion’.

Social Media Marketing

Being the pioneers in digital marketing fraternity for over 6 years now, Digital Vidya offers certification courses to its esteemed participants and interns. Amongst them, an intern has shared her side of story on practical application of digital marketing and the learnings that she fetched from the internship programme in the form of a interview.

In this case study, Social Media Marketing (SMM) domain was tactfully leveraged upon, in the form of Facebook Ads that helped the company 20th Century Fox engage as many as 2.6K+ people towards its brand. Read on to know the precise story of this research based case study.

Search Engine Optimization

Here is another case study by one of the participant’s of the programme. Herein, Search Engine Optimization  (SEO), one of the most leveraged upon medium of digital marketing has been brought into application by Rice’s Nursery that increased its online leads structure through effective implementation of SEO tactics.

Affiliate Marketing

A lot of marketers are caught in the dilemma of the false claims in the affiliate marketing domain. So, to avoid such scenarios and give a clear bird’s eye view, the article on 5 affiliate marketing myths you must be aware of.

A lot of events, seminars and conferences take place almost every now and then. Amongst them, the latest was India Affiliate Summit 2015, wherein Digital Vidya was the Social Media partner for this 2-day summit. On Day-2, was a panel discussion on Expansion Strategies for Affiliate Marketers.

Mobile Marketing

Yet another high ranking blog post published last week comprised of a case study on automobile company MRF Tyres that successfully cashed upon mobile marketing, i.e. via mobile app by bringing up a second screen experience during ICC World Cup, this turned out to be a huge win-win situation.

Web Analytics

Are you a keen observer of the pattern and flow of traffic on a website or a blog? Website analytics is surely your domain of interest then. So, the article on Top 10 Books on Website Analytics is surely going to give you a kick-start and quench your thirst on how to analyse any website’s traffic.

Image Credits: pagetrafficbuzz

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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