Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Top 20 Search Engine Optimization (SEO) Tools

    -  

Rate this post

Search Engine Optimization or SEO as it is popularized, is simply the process of ensuring, that based on the visibility of relevant words and phrases, a website can be found on the search engine platforms such as Google, Yahoo, Bing and other search engines. The ultimate concept of SEO is striving to get high ranking for the website, thus making it easier for the search engines to understand and trace the content.

Basically, SEO focuses on generating traffic for the website from ‘free’, ‘organic’ and ‘natural’ search results on the search engines. Search Engine Optimization strategizes to increase the number of visitors on the website by tracking the results through Search Engine Result Pages (SERPs). The result generated primarily reflects the status on ‘titles’, ‘a short description along with the focus keyword’ and reference to the full version of the page.

Thus, with a view to leverage high traffic on the website, have a look at the comprehensive list of tools used by the SEO experts.Top 20 SEO Tools_infographic_DV

Keyword Research Tools

#1 Google AdWords Keyword Planner

Details at https://adwords.google.com/KeywordPlanner

Details at https://adwords.google.com/KeywordPlanner

What is it? This is a free tool offered by Google in order to do basic keyword analysis.

What are the common uses? It helps in estimating traffic for keyword, developing new keywords list based on initial keywords and/or by combination of different keyword lists.

#2 UberSuggest

2

Details at http://ubersuggest.org/

What is it? Created by an Italian SEO professional, it is a free keyword suggestion tool, which helps in leveraging Google suggest and other suggest services.

What are the common uses? It helps users in excerpting key phrases and suggests keywords, which later gets displayed in the list format and can further be used by the user.

#3 BuzzStream Meta Tag Extractor

Details at http://tools.buzzstream.com/meta-tag-extractor

Details at http://tools.buzzstream.com/meta-tag-extractor

What is it? It is a great tool to extract title tags, keywords and Meta description.

What are the common uses? Since, this tool can used to optimize a web page, so it serves to be one of the most useful tools, in optimizing competitor’s pages as well.

#4 Keyword Eye

Details at http://www.keywordeye.com/

Details at http://www.keywordeye.com/

What is it? As names states, Keyword Eye is an effective tool to do keyword research.

What are the common uses? Keyword research being a free tool helps in brainstorming of keywords for PPC and/or SEO campaigns and identifies what people are looking for in their respective fields.

Content Tools

#5 Copyscape

Details at http://www.copyscape.com/

Details at http://www.copyscape.com/

What is it? Copyscape is simply a tool, which keeps a check on a plagiarised (copied) content on your web pages.

What are the common uses? Copyscape serves as a plagiarism checker and points-out an unauthorized/copied content on your web page. It serves as a protection shield for your website.

#6 Siteliner

Details at http://www.siteliner.com/

Details at http://www.siteliner.com/

 

What is it? This tool helps in developing Siteliner reports on broken links, duplicate content etc. and examines pages by crawling each one of them, which are clearly distinguished in search engines.

What are the common uses? This tool keeps a check on duplicate content, broken links, skipped pages, XML sitemaps, internal page rank etc. and serves to be an effective tool for keeping a check on not just a single webpage but on multiple pages.

#7 SEO-Browser

Details at http:// http://www.seo-browser.com/

Details at http:// http://www.seo-browser.com/

What is it? Acting as an interpreter, SEO-Browser tool bestows you an opportunity to look at your webpage as it is shown to the search engines, without graphics/visuals, formatting etc.

What are the common uses? It provides an opportunity to the user to analyze how search engine interprets your webpage.

Technical Tools

#8 Google Webmaster Tools

Details at https://www.google.com/webmasters/tools/

Details at https://www.google.com/webmasters/tools/

What is it? Google Webmaster Tool is a free tool, which allows webmasters/web developer to keep a stringent check on webpage’s indexing and helps them in optimizing it.

What are the common uses? This free tool bestows detailed understanding and reports of website visibility. This tool can further be used for insights on keyword, traffic patterns, website speed metrics, and authorship statistics.

#9 Advanced Meta Tag Generator & Google Search Results Preview

Details at http://tools.seochat.com/tools/metatags-google-preview/

Details at http://tools.seochat.com/tools/metatags-google-preview/

What is it? This tool shows how search listing will appear in Google Search Results, once the Meta tags are manually given to the tool.

What are the common uses? This tool allows the user to download the screenshot of the search list (generated through the tool), which further helps him/her developing strategies and works as a report.

#10 Google Developer PageSpeed Insights

Details at http://developers.google.com/speed/pagespeed/insights/

Details at http://developers.google.com/speed/pagespeed/insights/

What is it? Google Developer PageSpeed Insights is an effective tool, which helps in quantifying and estimating the performance of a webpage on mobile as well as desktop devices.

What are the common uses? This tool measures the performance of a webpage on a scale of 0 to 100 points. A webpage gaining more than 85 points is considered to be running smoothly, as per this tool.

#11 GTmetrix

 

Details at http://gtmetrix.com/

Details at http://gtmetrix.com/

What is it? GTmetrix measures webpage’s performance based on the information, taken from PageSpeed and YSlow.

What are the common uses? This tool not only measures webpage’s performance but also bestows best possible solutions to fix the issues / errors appearing in the webpage, resultant of which it lowers the overall efficiency and performance of the same.

#12 Pingdom Website Speed Tool

Details at http://tools.pingdom.com/fpt/

Details at http://tools.pingdom.com/fpt/

What is it? Pingdom Website Speed Tools helps in measuring the performance of a webpage by keeping a check of loading time of all the web pages.

What are the common uses? This tool keeps a check on webpage’s loading time. It also bestows detailed performance report, average load time, and even the recommendations on how the webpage can work at a faster speed.

#13 Feedthebot

Details at http://www.feedthebot.com/

Details at http://www.feedthebot.com/

 

What is it? Feethebot is a free tool and a combination of myriad tools, which further analyze webpage’s performance.

What are the common uses? This tool helps users in keeping a check on the performance of his/her webpage, based on Google guidelines.

#14 Live HTTP Header (For Firefox)

Details at https://addons.mozilla.org/en-us/firefox/addon/live-http-headers/

Details at https://addons.mozilla.org/en-us/firefox/addon/live-http-headers/

What is it? This is a Firefox add-on tool, which allows you to see HTTP header of a page.

What are the common uses? This is a great tool to have visibility of HTTP header of a page, even while browsing.

#15 URI Valet

Details at http://urivalet.com/

Details at http://urivalet.com/

What is it? URI Valet is altogether a combination of 10 structured tools, which further helps in technical audits, site review, etc.

What are the common uses? It preview all relevant and important information of your webpage, including download speed, server headers, object details etc., which further depicts it in a form of graph and can be used by the user for his/her webpage’s analysis, in terms of download time and object size.

#16 RobotsGenerator.com

Details at http://www.robotsgenerator.com/

Details at http://www.robotsgenerator.com/

What is it? RobotsGenerator.com bestows an opportunity to the user to quickly develop robot.txt file, which guides search engines that which part of your webpage, they are allowed to index.

What are the common uses? This tool has a great feature of not just generating robot.txt files at a faster pace, but also allows them to exclude those areas of the webpage, which user don’t wish to get crawled by the search engines.

#17 Schema Creator

Details at http://schema-creator.org/

Details at http://schema-creator.org/

What is it? Search engines developed a structured data standard, which is known as schema.org. Schema Creator bestows ample data, which helps you in building your own schema types.

What are the common uses? In an organization schema, this tools work as a helping hand for SEOs and Web Developers as it provides them the access to mark-up the information on their site, which is further referenced by search engines.

#18 XML Sitemap Inspector

Details at http://sitemapinspector.com/

Details at http://sitemapinspector.com/

What is it? XML Sitemap Inspector instructs search engines to index that area of your webpage which you wish them to index, through robot.txt file.

What are the common uses? This tools not only helps user in guiding search engines to index that area of webpage which he/she wish to get indexed, but also allow the user to download the validated Sitemap for further analysis.

#19 Site Condor

Details at https://www.sitecondor.com/

Details at https://www.sitecondor.com/

What is it? Site Condor tool is used for complete analysis of the webpage.

What are the common uses? This tool is used for extracting on-page data, doing analysis of aggregated results and keep a check on how crawling should run.

#20 Microsoft Free SEO Toolkit

Details at http://www.microsoft.com/web/seo

Details at http://www.microsoft.com/web/seo

What is it? Microsoft Free SEO Toolkit provides detailed report of the SEO audit.

What are the common uses? It helps in analyzing web pages and identifying areas of web pages, which can be further be optimized and help in enhancing the traffic.

Aware of any other SEO tool apart from the listed categories? Feel free to share with us in the comment section.

To get in-depth information about above SEO Tools, Click Here to download.

  • seo


  • There are 12 comments


    • 3 years ago

      sourabh rana   /   Reply

      Hello digital vidya team,

      you listed very brilliant seo tools for website which is not only useful for seo purpose even for these are very important from best functional purpose as well. All advance seo people should use these tools.

      I would like to add three tools in this list 1) screaming frog seo spider, 2) moz pro 3) semrush.com

      • 11 months ago

        Jasleen Kaur   /   Reply

        Hi Sourabh,

        Glad that you found the list to be helpful. Thanks for sharing another set of tools with our community.

    • 3 years ago

      Helene N - Insdigbord   /   Reply

      Hey, nice list of tools, I didn’t know about almost half of them.
      Thanks for the share.

      • 11 months ago

        Jasleen Kaur   /   Reply

        Thanks Helene. Could you share which tools did you come across after reading this post? Did you use any of these?

    • 3 years ago

      Priyanka Goel   /   Reply

      Thanks for sharing this valuble information and it is very useful for me and who wants Latest Search Engine Optimization Updates and Techniques.

      • 11 months ago

        Jasleen Kaur   /   Reply

        Hi Priyanka,

        It’s great to know that you found this piece of information valuable. 🙂

    • 2 years ago

      Olivia Rousseff   /   Reply

      I would like to say thanks for this decent post.

      Thanks
      Olivia Rousseff

      • 11 months ago

        Jasleen Kaur   /   Reply

        Thanks Olivia. This means a lot. Hope you found it useful. 🙂

    • 2 years ago

      himanshu   /   Reply

      really nice list of search engine optimization tools and also very useful for how seo works.

      • 11 months ago

        Jasleen Kaur   /   Reply

        Thanks Himanshu. 🙂 Which amongst the listed tools did you find the best?

    • 6 months ago

      Cody Max   /   Reply

      Getting a good response from a website becomes easier after going through your views and contents,thanking you for such a good blog.

    • 2 months ago

      kiranbhai k. machhi   /   Reply

      I am very happy.. You provide. Best seo tools…
      Dhanyawad… Aap india se hai to achha laga.. India me bhi aap jaise seo knowledge wale blogger haii

    Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.