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Top 25 Tips Of Mobile App Design To Gain Conversions

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Smartphones have penetrated into our lives to a great extent. This is evident from a recent study which suggests that US adults spend an average of 3 hours and 8 minutes per day on mobile devices after the exclusion of voice activities. This figure may not sound too high but it amounts to 46 days a year and 7 years of the average person’s life is spent staring at mobile screen. According a recent statistics, 85% of the time spent on mobile devices is spent using apps. Therefore, apps are now common and trusted way of delivering content and other services. How can you make the best use of this trend?

Source: www.1stwebdesigner.com

Source: www.1stwebdesigner.com

Making apps that are useful, valued and relevant so that it delights and retains the users is an important aspect. An estimated 200 billion apps are expected to be downloaded in 2017. How can your app stand out? With the increasing competition to provide best apps to the users and build profitable relationships is becoming tougher day after day. As many as 25% of app users open an app once and never turn again. Therefore, it is important to ensure that your app is not only well-designed but also efficient and delightful.

Key features which can help you to engage users and gain conversions

App navigation

Source: www.stackexchange.com

Source: www.stackexchange.com

When users come to your app, they should be immediately guided on where they are looking for. Some points to keep in mind are show the importance of your app: You can engage the users by addressing their assignments clearly, placing calls to action. One important aspect is to highlight the key and new features of your app. These features should be at the appropriate place so that they act as a source of delight and interest and not confusion or frustration.

1. Categories should be user-friendly

Don’t leave your users struggle to interpret and distinguish menu categories. So menu categories should be in a way that they don’t overlap and clear in nature.

2. ‘Go-back’ should be easy

Apps should take care of the go back functionality in one step. The app should not make them feel forced to have to start over from the home screen which may also result in loss of data. When you allow users to go back in one step, it eliminates this frustration. You can do this by granular navigational controls that are valuable in helping users convert.

3. Manually changing the location

There’s no doubt that auto-detection of location can save time of the users. However, there are times when users want to find something that is not near to their place. Making manual settings of location easy is preferable.

4. Transitions between mobile apps and mobile web should be frictionless

It is frustrating when an app drops you to mobile web for completion of a task or more content. For example, it gets confusing when the look and design is different across the two platforms. Also it is problematic when transition times takes too much of the time.

In App Search

Source: www.adweek.com

Source: www.adweek.com

App search which is useful and effective is important for helping app users find what they are looking for. Using these following features you can maximize its effectiveness

5. Search field should be prominent enough

Those having specific need will look for a search bar. They prefer this instead of browsing. Absence of this can make the user frustrated.

6. Effectiveness of search indexing

Make sure the search results are worthy. Users expect the search features for their specific needs and expect it to work as good as Google. Functions like recognition of root words, auto-corrections, spell-check, predictive texts and suggestions can prove helpful. This also helps in speeding up the search process which can help you gain conversion.

7. Filter and sort options

Providing options like sort and filter can help the user in their search result by excluding irrelevant and too many results. By narrowing down the results, users can quickly find what they are looking for and helps them to avoid extensive scrolling on a small display.

Commerce and Conversion

Source: www.kissmetrics.com

Source: www.kissmetrics.com

With the growing usage of mobile commerce, nowadays users expect smooth in-app experiences with respect to finding, learning, reviewing, and purchasing products. You can provide a smooth experience to your users and gain conversions by following these steps:

8. Give them history of search and purchase information

By providing the previous searches and purchase information, you can save the time and efforts of the user. This helps you gain conversions by providing smooth and user-friendly experience.

9. Display user review

Since reviews by users are an important part of purchase decision making. By allowing to view user reviews and filtering them, it pushes the prospective buyers. They get more confident seeing a large number of reviews. Show the aggregate of the rating distributions so that users can see the ‘real picture’ of a product.

10. Compare shopping features

By not allowing users to compare items of their interest,  app users are forced to put items to their carts to compare or remember items of their interest. With the help of in-app comparison feature, you can drive conversions.

11. Multiple third-party payment options

Since users expect third party payment options therefore, apps that provide payment options like Android Pay, Apple Pay, and PayPal see more conversions. They provide a sense of security.

12. Easy to add and manage payment methods

By simplifying payment storage and reducing the number of steps involved, users are happy.

13. Payment methods should be easy to add and manage

By making it easy to pay helps in driving conversions. You will need to create a page for credit card which has options such as number pad entry and credit card scanning. Including the ability to add multiple cards and a function to swap between them is a must.

Registration

Source: www.karachicorner.com

Source: www.karachicorner.com

This is a way to engage and connect with the customer. However, it can sometimes be a hindrance and friction when it comes to conversion.  By following these steps you can get users into conversion faster:

14. Clarity of utility before asking them to register

User will not return to an app that asks them to provide private information upfront unless there is some form of immediate pay off. Apps with low brand awareness can be a hurdle. Therefore, it is important to note that you should only ask for registration when necessary. You can overcome this by providing guest checkout at the time of conversion.

15. Sign in and Sign up should be differentiated

It is crucial to differentiate between users by differentiating between sign in and sign up as many users end up taking the wrong action when attempting to sign up. The reason is users scan the screen quickly. Therefore, design a ‘sign in’ and ‘sign up’ that could be easily distinguishable from one another.

16. Password authentication should be no hurdle

By making password authentication a frictionless experience, you can avoid making the users annoyed.  It is essential to make the process simple so that the risk of abandonment is low. Cut down the number of steps required to sign up and login.

Form Entry

Source: www.dashlane.com

Source: www.dashlane.com

Forms are critical. Making forms quick and easy is an important aspect. Following these principles to make form entry easy can help you retain your customers:

17. Forms should be user-friendly

Build forms that are user-friendly and compatible with how users enter information. You should design screens that can interpret multiple information and adapt to information provided by users. It is also important to note that form fields are not be hurdled by interface elements. It should provide automatic information once the user completes form fields. It is also good to provide efficiencies like auto-capitalization, auto-populate, etc.

18. Dealing with form errors in real time

Trust me, it is annoying to find that you have made a mistake in the form at the time of submission. You should communicate error information in real time so as to provide a user-friendly experience. If the process is undisrupted, it is easy to gain conversions.

19. Keyboard and the required text inputs should match

Providing an appropriate keyboard for text entry is appreciated by users. You need to be sure that this is implemented consistently throughout the app.

20. Helpful information in context in forms

Provide important information that is helpful for the users so that they move through the form easily. For instance, if there is an entry on scheduling dates, users appreciate context like calendar (monthly) which can help them identify days and weeks easily without the need to leave the app to check other sources. Also, it reduces the risk of distraction.

Usability and Comprehension

Source: www.think.storage.googleapis.com

Source: www.think.storage.googleapis.com

App-wide and specific design decisions are critical. They ensure a good user experience. With the help of following tips you can cater to users’ needs:

21. Language should be no barrier

Terms and phrases that are unknown to the user, increases their cognitive load. Users may get confused when calls to action are labelled with brand-specific terms. There is a need for clear communication and functionality. Clear communication should be given more weight-age over brand message.

22. Visual information clarity

Text labels and visual keys should be provided in order to clarify visual information. There is no denying the fact that iconography and visuals need to be explained for proper comprehension of the users. According to research by Google, it was found that icons for a cart, account, menu, and store location are not universal. So it is important to provide icons that are explanatory to avoid confusion.

23. Response with visual feedback after action

It is important to respond with visual feedback after some significant actions. For instance, if a user adds an item to their cart or submit the order, lack of feedback can cause them to question whether the action has been processed or not. So it is important to provide visual animation or any other type of visual item in order to eliminate this guesswork.

24. Give the power to zoom to users

It is essential to give the control over zooming level to the users. If not done so, they can become frustrated by the app. For instance, when the zoomed-in view forces the users to look at something, the user might become frustrated and leave the app. Therefore, allowing them to control the zoom level is preferable.

25. Permissions in-context

It is important to ask for permissions that are in-context. If users deny permissions, they can get stuck in a task and this can lead to app’s improper functioning. To sort this, apps should ask for permissions in context and let the user know the value this will provide. If the task is relevant enough, users will grant permission.

Given above are the 25 principles of Mobile App Design that can help you gain insights on how to optimize the user experience. Let us know your experience with the current and improved version of your mobile app after following these tips.

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
  • mobile-marketing

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