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Top 3 Social Media Marketing Strategies By Leveraging Upon Pinterest

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Here’s a fact:  69% of online consumers who visit Pinterest have a clear intention of purchasing products. So, is Pinterest a part of the social media marketing strategy for your business?

It provides a huge opportunity for brand awareness and sales. The best part is that Pinterest has proven to be the most cost-effective platform for several industries. Twitter and Facebook connect users to each other based on who they know whereas Pinterest connects people based on their common interests. This makes sure that users are able to see content which is more likely to be of interest to them, and are more likely to lead to purchase downstream. To use Pinterest as a marketing tool, you need a consistent and strategic method to your pinning madness.

Here are the top 3 Pinterest marketing strategies.

1. Create Popular Pins

Your pins can achieve the kind of engagement shown above for your business if you execute them right. Pinterest has been described as a visual search engine. When you write blog articles or post on your business Instagram account, you want your content to be searchable. If they don’t show up when searched, then they won’t be found or seen. Likewise, you need to make your pins popular and you can do so with the help of the following guidelines:

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a. Optimal Pin Size

All pins have the same width and an unlimited length. An appropriate size to aim for is 736×1102 pixels for any typical pin. It’s neither too big nor too small.

b. Best Times to Pin

The best time to pin depends on the habits of your target audience and therefore, you should always test to find out your optimal posting time. According to SocialFresh, the best times to post are 2– 4 PM EST and 8 PM – 1 AM EST on an average. Furthermore, research conducted by HubSpot found that Saturday morning is the best time to pin and post.

c. Make It Easy to Pin Content from Your Sites

Add the ‘Pin It’ button to your browser in order to pin any image from any your sites or your phone app through Pinterest directly. If you happen to use WordPress, you’ll find a Pinterest Pin It Hover button plugin. These easy-to-integrate buttons direct your website visitors to either go through your Pinterest account or pin your site’s content on their own accounts. The absence of these buttons implies that your site will not get much interaction through your Pinterest account.

2. Engage to Build Relationships and Gain New Followers

After creating popular pins, the next step is to use your pins for building relationships with influencers and followers that will grow your reach. Keeping a tab on what users look for when following other accounts on Pinterest will enable you to give them what they want and, in turn, improve your following. According to the University of Minnesota, the three main factors that users take into account while deciding whether to follow someone on Pinterest or not are:

  • Number of accounts following a person
  • Number of accounts followed by a person
  • Number of pins a person has
  • Number of boards a person has
a. Post Frequently

You should post nearly 5-30 new pins every day. Make sure you don’t just repin the content of others, but also pin your unique pins with your own content. Do not pin everything simultaneously. Post your pins throughout the day. Furthermore, you can create a ‘Secret Board’ and collect pins to save time. Load up your pins on the secret board and then return to grab the ones you want to pin the other ‘live boards’.

b. Engage with Followers, Reply to Comments

Just like you reply to Facebook posts, tweets and Instagram comments, engage with your Pinterest followers directly by responding to their comments and answering their questions. Go the extra mile and directly address them by using their names to enhance your customer service.

c. Follow and Engage with Popular Boards

The best way to make your Pinterest strategy successful is to follow and engage with as many popular boards as you can. When you comment on these popular pins, your brand’s name will be visible to a large number of people who follow those boards. However, follow only those popular boards that are relevant to your business and industry. Such boards will have a following similar to yours and those are the people you would want to connect with.

3. Promote Your Brand Successfully

a. Integrate Rich Pins

Rich Pins display metadata on the Pin itself which gives pinners a rich experience and increases their engagement. Information in a Rich Pin is independent of the pin description so that important information is always tied to the pin. There are 6 types of Rich Pins: article, app, movie, product, place and recipe pins. They show metadata from marked up pages on your site. After you’ve applied for Rich Pins, any content on your website with metadata will convert into a Rich Pin whenever a user saves it. Brands leveraging Rich Pins have seen a jump of 82% in the repin/pin ratio.

b. Include a Direct Link to Your Site

Not all your pins are Rich Pins. However, Rich Pins have one piece of information that is needed by other ‘simple’ pins too, i.e., a direct link to your website. Your inspirational pins also require a link to your site because if a quote posted by you improved one of your follower’s lives in some way, they will want to check out your brand. With a link to your site, you will increase their chances of landing on your site.

c. Track Your Success with Pinterest Analytics

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Pinterest Analytics is only for business accounts and allows you to see:

  • The boards and pins from your profile that people love the most
  • What people save from your site
  • Who your audience is, including their location, gender and other interests
  • Devices people use while they’re pinning your content
  • How the Pin It button on your website leads to referral traffic from Pinterest

The information gained from Pinterest Analytics shows which strategies work well and which ones don’t. With the help of such knowledge, you can prudently develop your future Pinterest strategy. But, to get access to your Pinterest Analytics, you’re going to need to verify your website first.

Conclusion

Apart from feeding obsessions of exotic destinations and gourmet food, the real strength of Pinterest lies in the integrated features of its business accounts. If you join the 500,000 businesses with Pinterest for Business accounts, you’ll be showered with added marketing features that will help you to promote your brand on one of the most popular and fastest growing social media platforms. Now, with these Pinterest strategies, you can effectively enhance and monitor your activity on Pinterest and in turn, reach out to your audiences or grab more influence. As a result, you are likely to see an increase in your website’s traffic and in turn, in your revenue.

Image credits: pinterest

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