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Top 4 SEO Tools That Can Help In Generating Higher Leads

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The world is very tangled now a days and the competition is getting tougher by each passing day and so is the world of SEO. With continually unfolding environment, it is easy to be thrown off track. To sustain in this world of SEO, one has to keep them updated with the trend and have to keep an eye on the trends that are getting changed every now and then. The same is implied for a better SEO Strategy, which require right tools to be effective in a rightly manner. As per a survey, we would be focusing on top four SEO tools and how that can be used for a holistic approach in order to optimize the site:

1. Google Webmaster Tools: Google’s own webmaster tool was the number one choice and is great for checking the health of your site that comprises indexing status and broken links. It also alerts when having a duplicate Meta data or other relevant error that will affect the search engine rankings inevitably.

  • Analysing Keyword using Google Webmaster Tools: Once the website is being cleaned and it is ensured that there is nothing that is hampering your SEO, it is moment to have a fun. Using Search Queries, it can be seen how website rank for different keywords. Number of clicks, impression, average position on the page and click through rate can also be seen. The percentage change in ranking over a period of time can be also seen while clicking on “With Change”. Infinite Sign can be seen which mean exponential growth comparably when the click was extremely small i.e. less than 10 clicks.
  • On-Page Optimization: A feature that shows you how individual page ranks and the keywords that brings visitor to that content is Top Pages and is a great feature of Google Web Master Tools. It enable us in understanding how to proceed towards On-page optimization in order to attain higher ranking for the targeted keywords.
  • Authorship Statistics: Google Authorship establishes and verifies the authorship of the content and is Crazily important. Validity and authority to viewers and search engines is being provided by Authorship and makes for an ever-increasing measure of importance when it comes to Search Engine Optimization and performance in the search results. It is been evolved to become an important SEO component. Your Google+ profile can be linked to webmaster tools account so that the ranking of the blog posts can be seen.

2. MOZ: MOZ is a very useful tool that helps in covering wide range of topics ranging from simple website visitor statistics to competitor links to Search Engine Result Pages Analysis. SERP is a mix between Webmaster Tools and Google Analytic with a quite friendlier and well stylish interface. One Page Grader, A very useful feature of MOZ that allows you to audit every individual page of the website for keyword optimization. It is similar to a school report card where in you receive a letter grade for your page and then relevant suggestions for further improvements. It is quite useful for those who are novice with a more basic understanding of SEO.

3. MajesticSEO: A very well known another popular tool that focuses mostly on link analysis is MajesticSEO. It can be used to analyse and gain information on your competitor and analyze your own site. A feature which outperforms its quality is that it has two indication, one of which gets updated daily and the other keeps updating once a month, which allows you to fetch the most recent data. Strengths and trustworthiness of sites is also being displayed by MajesticSEO which could be very useful while planning a linking strategy. Another useful feature is “Link Profile Fight” which gives a graphical comparison of different websites.

4. Screaming Frog: Screaming Frog Spider SEO is a small PC Program that can be installed locally on your PC Machine. It Spiders website’s links, images, CSS, script and apps from perspective point of SEO. It fetches key onsite elements for SEO, represents them in subsequent tabs by type and allows you to filter for common issues of SEO, or slice and dice the data how you see fit by exporting into Excel and later on it can be viewed, analysed and crawled data can be filtered as it is gathered and updated continuously in the user interface of the programme. The Screaming Frog SEO Spider allows quickly crawling, analysing and auditing a site from an onsite SEO perspective. It is very useful in analysing medium to large sites, where checking every page manually would be extremely labour intensive and where a redirect, meta refresh or duplicate page issue can easily be missed. The SEO Spider allows you to export key onsite SEO elements like url, page title, meta description, headings etc to Excel so that it can easily be used as a base to make SEO recommendations from. A quick summary of some of the data collected in a crawl include..

  • Errors: Client errors such as server errors and broken links (No responses, 4XX, 5XX).
  • Redirects: Permanent or temporary redirects (3XX responses).
  • External Links: Status codes of all external links
  • Protocol: Whether the URLs are secure (HTTPS) or insecure (HTTP).
  • URI Issues: Underscores, Non ASCII characters, parameters, long URLs or uppercase characters.
  • Duplicate Pages: Hash value / MD5checksums algorithmic check for exact duplicate pages.
  • Page Titles: Duplicate, missing, short, above 65 characters, pixel width truncation.
  • Meta Description: Duplicate, Multiple, above 156 characters, short, multiple or pixel width truncation or.
  • Meta Keywords: Majorly for relating, since they are not being used by Google, Yahoo or Bing.
  • File Size: Size of URLs & images.
  • Response Time
  • Last-Modified Header
  • Page Depth Level
  • Word Count
  • H1: Missing, multiple, duplicate, above 70 characters.
  • H2: Multiple, Missing, over 70 characters, duplicates.
  • Meta Robots: No-archive, no-odp, no-snippet, no-ydir etc.
  • Meta Refresh: It includes target page and time delay.
  • Canonical HTTP Headers & Canonical Link element
  • AJAX: Google’s AJAX Crawling Scheme is being obeyed by SEO Spider.
  • Anchor Text: All link text. Alt text from images with links.
  • Follow and No Follow: At page and link level (true/false).
  • Images: All URIs with the image link & all images from particular given page. Images above 100kb, alt text above 100 characters, missing alt text.
  • User-Agent Switcher: Crawl as Bingbot, Googlebot, Yahoo! Slurp, mobile user-agents or your own custom UA.
  • Redirect Chains: Discover redirect loops and chains.
  • Custom Source Code Search: The SEO Spider enables you to find anything you want in the source code of a website! Whether that’s Google Analytics code, specific text, or code etc.
  • XML Site Creator: An XML sitemap and an image sitemap can be created using the SEO spider
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