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Top 4 Ways To Get Social Shares

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Putting all efforts in your content and still stuck on with a zero when it comes to social share? Well, we are here for your rescue. Seeing huge figures in front of social share buttons is something every blogger and content marketer aims for. But how some people achieve this and others don’t? What is that differentiating factor? The factor is the type of content you come up with and you go about promoting it.

According to a recent survey, it was found that Facebook users share 2,460,000 pieces of content per minute. That’s a lot of content and which means there’s a lot of competition out there. You need to do something different to stand out of the rest or else you will be lost. The way we create and promote content is changing continuously. Some of the marketing techniques become popular while others just fade away. Some posts with hundreds of posts give us a feeling ‘oh well, I can definitely write a better piece.’ But does that really matter? However, the truth is you need to gain insights into what makes some posts go commendable and others just fade away like a tiny little fish in the Pacific Ocean.

Source: www.searchengineland.com

Source: www.searchengineland.com

Here are 4 tips you need to know to get your blog post massive social shares…

4 ways to massive social shares

1. Come up with content that evokes amazement, surprise, and curiosity
Source: www.neilpatel.com

Source: www.neilpatel.com

To avoid your Twitter and Facebook feed to look like an empty road, make it easy for your viewers to share and comment. Create content that has the power to evoke surprise, amazement, and curiosity in your readers’ minds. This is the only way you can make your content stand out from the rest 2 million blog posts that go on internet each day.

People who think social shares doesn’t matter much, especially when it comes to SEO. Well, that’s absolutely wrong. Social signals are important as there’s a lot of attention directed towards social engagement nowadays. Social shares does benefit SEO and it is only going to increase in the coming months or years.

You know your target audience but does making them reach your blog seems difficult? Well, it is as simple as ABC. Create content that is useful and amplify its reach via social sharing. With the help of sharing, you will expose your content to your current audience’s relatives, friends, clients, customers, and colleagues. This is like viral. Social media content is used 93% of the times when it comes to B2C content marketing tactics. However, creating content and assuming they will automatically land up to your post will not work. You will have to give them directions. Note this, content that evokes emotional response will always have massive social shares. We humans are emotional beings, aren’t we? So, if you want your content to go viral, you need to create content that triggers emotional response. However, not all emotions are equal. For instance, curiosity, surprise, and amazement are the emotional responses stronger than any other.

The 5 emotions that prompt people to share content more than others are:

  • Interest
  • Curiosity
  • Astonishment
  • Uncertainty
  • Astonishment
  • Amazement

These emotions have more of a positive feel than negative. Though people do get attracted to negative news but positive stories tend to have more shares and according to a study, it was found that good news spreads faster than negative news on social platforms like Facebook and Twitter. So go on and try to infuse pinch of amazement, curiosity and surprise in your content and see it getting widely shared.

2. There should be zero friction between sharing and engagement

We all know friction is a force that doesn’t let two surfaces move freely. To increase the number of shares, you will have to eliminate this friction between engagement and sharing. Remove every possible obstacle that comes in your viewer’s way of sharing. According to a Wharton business study, there are 4 types of social sharers. They are further subdivided. This means you need to understand the working of each sharer. Some feel elated and are excited to share your content while others are lazy and apathetic as they will it is too much work to do. When it comes to conversion optimization, you should remove the friction so that it is easy for your viewers to share your content. In order to remove friction and make it easy for your readers to share your content, you will have to do the following:

a. Add social share buttons: Adding social share buttons may seem to be a much obvious advice. Yet, there are many who have not done this. If you use WordPress, there are many popular plugins that helps in adding social share buttons on your pages:

  • Share This
  • Digg Digg
  • WP Socializer
  • Sharebar
  • Flare

b. Place your buttons at good place: It does matter and that’s the reason A/B testing is crucial. It is suggestible to put your social share buttons above your content. So that if people like your content even without reading, can share it easily.

c. Go for less: Now, the question is what is the ideal number of social sharing buttons you should put on your page? Though there is no correct number as such but you have to test it so that you are able to decide what works best with your viewers. Twitter and Facebook are the most popular networks and this implies you should include both of them without giving it a second thought. If in case, you still have a doubt on how you should go about social sharing buttons then check the top sites in your industry for guidance. For instance, if I was to start a fashion site, then I would go to a popular site like Myntra.com, and see what all social buttons are there on their webpage. Focus on the social buttons that will impact your conversions the most.

3. Ask for shares
Source: www.neilpatel.com

Source: www.neilpatel.com

If you want to get shares, ask for it instead of begging for them. There’s a huge difference between asking and begging for shares. The latter part makes you sound desperate. When you sound desperate, people will ignore it. Often times, the reason people beg is because they feel that they haven’t measured up. If you ask for shares, it seems you are responsible as you want people to take action and  take the responsibility of what you have written.

When the relationship between you and your audience is great then they will share the post irrespective of the fact you asked them to or not. This is the reason building good relationships with your viewers is important to get your content shared. You can ask people to share you content via the following ways:

a. Mention people in your content

b. Send an email to your subscribers.

Rather than begging for social shares, try the above-mentioned tactics, and you will surely get more shares.

4. Use relevant visuals

If you use relevant visuals, then you are likely to get more social shares. With the use of infographics, you can drive thousands of visitors to your blog and that’s the power of visual content marketing.

Images, infographics, and screenshots attract more people as compared to plain text. We love to see images and this the reason the posts that include pictures on facebook get

  • 54% more likes
  • 84% better CTR
  • and 104% more comments

According to a study via HubSpot, the human brain has the ability to process 60,000 times faster as compared to text. Also, 65% of humans are visual learners i.e., they prefer to learn new things via visual content like infographics, pictures, videos, etc. This makes obvious that brands that align to using visuals into their marketing techniques get huge social media engagement.

There was another study conducted by Buffer which analyzed a small sample of 100 tweets and it was seen that tweets which included pictures saw 150% more retweets, 89% more favorites, and 18% more clicks.

Conclusion

For any successful social media campaign, the key is to keep high-quality content. Remember to share your best content when your audience members are most active on social media. This helps in reaching the right people at the right time. Also, take a note of customizing social meta tags. In long run, social sharing can impact SEO. If you are not getting social shares even after trying your best, try these tips discussed in this post and comment below to let us know how this helped you!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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