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Top 5 Must Do’s If You Wish To Put An End To Repeated Inbound Marketing Campaign Failure

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Whether you may be an expert or a novice in the field of marketing, you must know some of the basic steps involved in inbound marketing; of the many driving the traffic to your site is the most important step, But here comes the question, How to do it? We should never think it is impossible, only thing we need is to believe that driving traffic to your site is easy if you try to follow these steps:

 

1) OPTIMIZE YOUR WEBSITE FOR THE USERS AND CREATE APPROPRIATE CONTENT FOR YOUR KEYWORDS:

Most of us make a very common mistake, when we hear the word ‘optimize’ we first think of ‘Search Engine Optimization’. To an extent we may be right but we must keep in mind that all the great websites aren’t optimized for the sake of the search engines instead they are optimized for the people using search engines. By optimizing your website for your visitors you are actually getting benefited by optimizing your websites for the search engines as well. So if you are planning to build your own website then first do think about who your visitors should be?

Coming to creating your content using appropriate keywords, one should always use right and catchy keywords, as keywords do play a very important role in bringing traffic to your website. Hence keywords are like the main bridge that links your sites with your visitor.

2) ENSURE YOUR SITE PROVIDES A COGNITIVELY ELOQUENT EXPERIENCE

By the word cognitive experience we mean that the websites that usually draw more traffic usually tend to suit the ideas of their visitors. The best way to achieve this is by asking your own visitors to give their comments regarding your website and modify accordingly. In case your website do not suit their ideas then it is time for you to try out some other optimization techniques. Hence you should always strive to make sure your website is apt for your customers and visitors.

3) CREATE BLOG POSTS WHERE VISITORS GET THEIR ANSWERS:

Blogs play a very vital role in generating traffic to your site. Always try to post stuff on the latest happening and the frequent questions people have in the respective domain in your blogs. This attracts more number of people towards your blog. By doing this your visitor may consider searching your blogs for his answers thus driving you sufficient traffic for your business. This aids in building your trust with the potential customers. Also put in mind that your blog must contain the latest information.

4)PUBLISH BLOGS ON REGULAR INTERVALS AND WRITE SEPARATE POSTS FOR YOUR IMPORTANT KEYWORDS:

Posting separate blogs for your important keywords is like creating an own footprint for each of them. By doing this you may get unique visitors for each of the keywords, and as your websites are normally ranked by the number of visitors, this will become a huge plus to your business and your website gets easily recognized by the search engines on the internet.

But this is all not sufficient if you want to get this type of traffic everyday you will have to blog much relevantly. This attracts your visitors. In the “2013 State of Inbound Marketing Report”, it was found that the businesses that blog daily are almost 70% more likely to report a positive return-on-investment than businesses that blog only once a month. This shows the importance of blogging on regular basis. By doing this your web page is easily crawled up in the list of the search engines.

5)ENGAGE WELL WITH YOUR VISITORS THROUGH SOCIAL MEDIA:

Share your web page and blogs on the social media; this attracts visitors to your site. Be active on the social media sites and answer the questions posted by your customers frequently in an attractive way. Create your own social media pages and let your visitors post their queries in them, this will make more people aware about your presence on the web. Not only answer their queries but do post some of your relevant blog posts and ask people to view and share them. In this way even a stranger comes to know about your website. He becomes your regular viewer in some time. But do remember never spam people with your website links. Always keep an eye on the important words relevant to your business and participate, try giving suggestions in the respective discussions on social media. Thereby promote your blogs and websites through them.

Hence one can actually promote their business online using these inbound marketing techniques.

Source: http://www.saleshub.ca/

  • inbound-marketing


  • There is 1 comment


    • 4 years ago

      Indrajit Goswami   /   Reply

      Why the heading of point no (3) is in different colour? Does it convey any thing different? And point (1) is not clear in to understand the context.

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