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Top 5 Online Video Trends to Watch Out in 2017

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Consumers are spending more of their time watching online videos than ever before. This has led to an increased wanting more of online videos. Therefore, online videos deserve more of a role in 2017 media plan!

As per Cisco, by 2018, 69 percent of the total Internet traffic will be video.

The number of viewers on online videos are too big to ignore and staggering! Here are top 5 Online Video Trends to watch out in the year 2017:

online-video-trends-2017-media-plan

Top 5 Online Video Trends in 2017

Here are top 5 online video trends that will possibly dominate the coming year, 2017:

1. More Online Video in Prime Time

YouTube reaches more 18+ year-olds during prime-time TV hours than any cable TV network.

2. People Use More Than One Platform

85% of the adults aged between 18-49 use multiple platforms to watch online videos.

3. More Focus on YouTube

50% of the 18- to 34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator.

4. More Passion & Loyal Viewership Among Young Audience

That loyal viewership is driven by a particular passion for YouTube among teens and millennials:

  • When asked the sources of video they couldn’t live without, teens’ top choice was YouTube.
  • 4 in 10 millennials say they only trust YouTube for videos on causes they care about.
  • 6 in 10 teen subscribers say a YouTube creator has changed their lives or how they see the world.
  • Teens watch 64% less TV than adults 35+.
  • Millennials watch 47% less TV than adults 35+.

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5. More Opportunities to Reach Audience

Viewers have added YouTube to their prime-time lineup. Reach more of them by adding it to yours: Advertisers on prime-time broadcast TV could have reached 56% more 18-49 year-olds by also advertising on YouTube.

Conclusion

Therefore, if your website isn’t responsive, it is important to focus on the responsiveness and fast-loading of your website. It is time to start investing more on online videos as it is going to deliver higher ROI. The CTR is higher for Online Videos than any other digital advertisements.

Do Online Videos work for you? What could be the possible changes you need to incorporate in your digital media plan after these online video trends in 2017?

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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