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Top 5 Result Oriented Tips That Help You Attract Success With Email Marketing

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Email  is one of the widely used online channels for personal as well as for commercial purpose. It has been in use since the advent of the internet era (popularized in 1990’s) and metamorphosed itself in the decades that followed. These days digital marketers are using it widely and are looking for ways to maximize the success rate in the email campaigns. Below are the top 5 tips that help you achieve success in your email marketing campaign:

  1. Responsive email design: This is the era where people use multiple  digital platforms, according to their requirements and comfort. It is of utmost importance that digital marketers send email newsletters that are designed and optimized for accessibility on mobiles, tablets  and desktops. This gives a  hassle free reading experience for your prospective customers, thereby increasing the response rates
  2. Customize and Personalize your emails: Make use of the information about your customers viz. Age, gender, geographical location, etc. to send emails tailor made for them. Always make personalized recommendations in emails  according to the customer data available. This  ensures a positive response  and an increased sales conversion rate.
  3. Use  permission marketing & double opt-in methodology: When you are sending promotional emails to customers regarding a subscription of newsletter or product launch updates, ensure that you ask customer’s permissions for sending the same. Another approach is when a customer enrolls for a subscription email, always send confirmation mails with online activation links (double opt-in approach).
  4. Email as a channel for driving deals and offers: Emails are the best channels to introduce customers to deal and seasonal offers, since the mails get stored in the inbox which can be accessed even later. They have better edge over other social media platforms where the news feeds has a very short life span.
  5. Re-engagement emails for customers who restrained from completing a purchase:  If you are  specializing in online product sales, keep track of  customers who have abandoned midway in purchasing the products. Try to engage them again by sending emails mentioning the product return policy explicitly and by offering free shipping charges.
  • Email-Marketing

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