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Top 5 Uses Of Digital Marketing For Sales And Marketing Professionals

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Gone are the days when marketing was cashed upon merely by the traditional methodology of cliché techniques by several marketing and sales professionals. However, over the period of time, it has come across that the usual techniques of pitching sales are no more applied or leveraged upon by the professionals.

For the past few years, sales process has changed a lot from doing sales through phone calls to sales being conducted through several social media marketing. Instead, the focus is now being led on  how to reach out to the customers and make the sales through the contemporary methodologies viz. via the help of digital media like Facebook, Twitter, LinkedIn, email campaigns, ads, etc.

basic-html-coding-course-for-sales-marketing-professionals-7-638However, the relevancy of digital marketing for sales professionals to a great extent is going to be highly relied on the digitized platforms. Enlisted below are the top 5 ways on which sales and marketing professionals can leverage digital marketing with a view to pitch sales and perform sales conversions:

Use Rapportive

Before starting any call with any prospect, it is highly recommended to check the online profile such that you are well-versed with the background of that person. You can readily use a tool Rapportive as its add-on features provide help via major browsers viz. Chrome, Mozilla Firefox etc., that you can use to check the profile of your prospective client. You can use this to check the profile of your prospects via the mail itself. Rapportive can be installed through the extensions in your browser itself and then whenever you will access the mail through online email providers like Gmail, you can easily come across the LinkedIn profile of that client.

Social Media Integration With CRM

Customer Relationship Management (CRM) is a company’s approach to create a database that enables to keep a track of the past and current customers. Thus, every sales professional must use some or the CRM store for maintaining the lead status. Now­a­days, almost all major CRM companies are using Social Media Integration with CRM so that you can track the activity of your lead which he is doing on major social media platforms like Facebook, LinkedIn etc.

Leads Nurturing Based On Your Leads Interest

You can nurture your leads as per their interest by treading on the path of creating personalized email campaigns. This even though sounds easy, but it is no less than an art to create the perfect mailers for the targeted set of customers.

Ads Remarketing

Another effective way is to increase the level of interest of your lead or prospect via the product or service being offered by your company. Herein, remarketing in Google Adwords and other advertisement platforms can turn out to be in your favour.

Writing Blog For your products

One of the most easiest way is to create a blog post with the information pertaining to the products and services being offered by your companies. So, this is surely a great way for you to keep the readers engaged with the set of content with respect to the products, services, news or updates in that domain.

If you to you too wish to leverage digital marketing, then you can opt in for the course and trigger the learnings in Digital Marketing sphere to reach and make new customers.

Image Credit: slidesharecdn

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