Staying prevalent in this constantly changing and highly competitive online market is a considerable challenge. And then there are regular.
Google updates prove to be all the more taxing for business owners. There are lots of such businesses that are still looking to improve traffic to their website. If you want to see a massive inflow of traffic to your website, working hard is the motto.
That is because many factors come into play in bringing back traffic to a site. No traffic means no business, and no business means huge losses and failure. So, what are the sure-shot ways to Get Website Traffic?
Actionable ways to Get Website Traffic
To succeed in this, you need to have a sound knowledge of every factor that helps bring in more traffic to a website. And the actions that can help you further in this regard are discussed below.
However, it would be best to remember that not all strategies are fast fixes. It may take some time before the results start showing. So, having patience is extremely important as well.
1. Socialise Well
Socialising is one of the excellent ways to get website traffic.
Since socializing today is no longer restricted to physical presence, connecting with people worldwide has become more accessible.
It would be best if you made the most of this option. Start posting on social media websites to draw more attention, which will help with increased traffic.
But simply posting about your business on the media channels won’t help.
You need to participate in those regularly to engage more and more people. Check if readers comment on the blogs you are updating and answer wherever necessary.
Significant interaction will win you massive traffic and a large base of loyal customers. Here are a few tips to follow while posting on social media channels:
- Understand that not all social media platforms are the same. Recognize your needs and engage with people over the right platform. For example, if you are in the food business or arts and crafts, Pinterest will be your best bet.
- If you have a presence on more than one social media platform, make sure that the regular posts are not copy-pasted content broadcasting about your business/products/services.
- Avoid overdoing it. It is commonly known and holds, too, that nothing in excess is good.
2. Content remains the King
Content is the most critical aspect of any website. However, it does not mean you must have a blog full of plain articles. Content marketing is a great way to get Website Traffic; there is more than one way. Innovation is the trick.
How to get traffic on the website using content? Add fresh and relevant content to your site from time to time. And rather than submitting simple and informative content repeatedly, think of some offbeat ways to pique the readers’ interest.
Infographics, videos, interviews, and blogging on other sites are a few unusual ways to do content marketing. Besides developing the right content, you must also build the right content strategy.
Why you still need great content in 2024 | Content should be of varying length |
---|---|
Content formats need to be different | |
Content should have an appealing headline | |
Add data to make your content more plausible | |
Add meta descriptions before publishing content online to improve visibility on search engines. | |
Add videos and images to make content less boring. |
Last, but not least, ensure that you stir up some original content not already there on the web.
3. Keyword Tactics
Content marketing and keywords walk hand in hand. Power the substance with phrases that people usually search with. This will help you in hitching the first few spots in the search list of the top search engines.
Getting at the top of the list helps improve traffic flow to your site. But can the keywords help you reach the top? Simply stuffing the keywords in your content is not enough. You need to make innovative use of those essential phrases. Some keyword tricks to remember:
- Keywords are equally proportional to what your customers want. So, try your best to know what they want.
- Longtail keywords are popular now. Start using long keywords that run into almost half of a sentence.
- Avoid overstuffing keywords in the content. Google will blacklist your article/site, resulting in minimized site view and thus less or no traffic inflow.
4. The Link Story
Link building is yet another factor linked to content marketing and keyword usage. Link building can be done in various ways. You can make guest posts on a few websites with high DA and add a link to your site. This is known as backlinks.
Usually, guest posts come for free. You can also get paid backlinks, in which a paid article with a link to your site is posted on other sites instead of for money.
Another option is to create internal links, where one page is linked with the other. This is a great tactic to increase on-site time, traffic, and conversion rate. Some tips to remember in link building:
- Analyze competitor backlinks
- Try listing your site in directory submission lists
- Build good relationships with others in your niche
- Stay informed on the changes in search engine optimization or SEO techniques and thus link building as well
- Go for white hat link building because it is the necessity of the day
5. Build a responsive site
Having a highly responsive site is extremely important to get Website Traffic. Nowadays, a more significant part of the population is reportedly using Smartphones. So, your site should be designed to work well on all kinds of devices, be it mobile, tablet, or PC.
For example, if it is a fashion app, such as Myntra, the buttons, icons, and images should adjust based on the device on which it is opened. Similarly, if it is a coupon site like Happy Sale, you need to determine which features should be more visible to make it easier for a user to find a deal.
In addition, it will also have to be an easy-to-understand platform where a visitor can quickly move around from one page to the other. Finding clickable items should be easy for a reader. So, what do you need to keep in mind for a responsive website/homepage design?
- Run a survey to know more about user experience
- If required, take the help of professionals who are experts in web designing
- Keep in mind the color play so that it does not look over the top and yet not drab
- If you want to know how to get traffic to a new website, then this one would be the most helpful technique for you
- Analyze other websites both in your niche and out of your niche
- Keep the commenting option open so that you can receive feedback and improve user experience, likewise
- Intuitive web pages will attract more visitors
- Keep things simple and yet different
6. Keep updated on Analytics
The analysis is excellent for success. You need to analyze the steps you have taken to get Website Traffic in-flow from time to time.
This will help you determine which factors work in your favor and what points you need to work on.
The easiest way to find all of these details is by taking the help of Google Analytics. Google is the most crucial search engine and regularly rolls website ranking rules. To keep everything under control, you need to:
- Avoid blindly following other sites because your requirements are unique to your site
- Find out the areas from which most of your web traffic is coming
- Know how much time the web pages of your site are taking to open
- Find out the most popular posts
7. SEO tools can help too
Using SEO tools is a great way to find out where you stand for SEO, as optimization determines website traffic volume.
Numerous such tools are available online, for free and also paid.
It becomes easier to find out if you are using the right keywords, if your content is unique, the website traffic volume, and even more. Here are some of the best SEO tools that will help you get Website Traffic:
SEO Tools | How does it help to get website Traffic |
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Hootsuite | It is a tool that helps with the management of the social media platforms |
Google Trends | Keeping up with the changing market becomes easy with Google Trends, which gives results on search query volume based on queries/topics. |
Wordstream | It is a tool that helps you with keyword ideas for free and is reportedly better than most paid services. |
Anchor text over optimization tool | This tool helps you determine the ratio of anchor texts used on the site. |
8. Keep a tab on changes
If you want to know how to get Website Traffic, keeping tabs on the ongoing changes in the online market is indispensable.
This is important so that you can modify your marketing tactics, which can help improve the traffic volume. For example, the new trend is to migrate your site to SSL because Google has promised to boost the rankings of SSL sites.
It would not be easy to embrace this change as moving to SSL would mean that all the URLs will be modified to HTTPS from HTTP. But change is essential for survival, so you should make the changes as and when necessary. How to start using SSL?
- To start using SSL, you can add free SSL available with Lets Encrypt, an open certificate authority for users.
- You can also buy an SSL certificate
9. Perform testing
You must have developed various versions of web pages for your site to find out which works better. Here’s an easy way to find this out.
There is this method called A/B split testing available with Google Analytics. You can test both versions of a page on your site to find out which works better. To start testing:
- You need to learn how A/B split testing works
- Use it whenever necessary
10. Host Webinars
Hosting webinars will let you impart your wisdom to your audiences keen to learn new things. This is one of the latest ways to increase Website Traffic. You should combine your Webinar with an effective social media campaign.
- Sending an email with a “last chance to register” reminder the day before the webinar can be quite effective in targeting more customers who look for the kind of information that you are going to offer
- You can also record your webinar presentation and share it on Social Networks to effectively promote your site through social media.
In Conclusion.
So, here’s how you can improve website traffic coming to your site.
These are some of the full-proof ways to help you get website traffic free. And as mentioned before, you may not see any improvement instantly for most of the actions taken.
But, you must know that Rome was not built in a day.
Therefore, you will also see positive results if you continue incorporating the aforementioned techniques to get website traffic.
I hope now you would have understood how to get more website traffic to optimize the online presence of your e-business. Joining a Digital Marketing Course will let you understand and execute the best techniques to get Website Traffic.
FAQ’s
1. How do I generate traffic to my website?
SEO is the key to attracting users to your website. Other factors include generating excellent content, creating ads or landing pages, writing guest posts, being social, and more.
2. What are 5 ways to improve website traffic?
- Optimize your website content with relevant keywords.
- By creating targeted landing pages and high-quality content
- Promote digital ads or send emails to users that link to your site.
- Grow your local search reputation.
3. What is the best traffic source?
Some of the best traffic sources are Facebook, Instagram, Twitter, LinkedIn, Youtube, Q&A website forums, etc.
4. How SEO improves website traffic?
SEO can build web traffic by highlighting your site in applicable searches. Following best SEO practices, you upgrade your webpage to rank better in search outcomes.
Hey great post Shivendra!! Thanks for sharing this post. Could you help me in getting my website’s traffic as I have tried almost everything but still couldn’t get traffic on my website.
Here is my website : dealspricer.in
Any suggestions would be highly appreciated.