8th Anniversary Digital Marketing Scholarship Test Participate & Win!

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Top 7 Social Media Marketing Tools For Business Engagement

    -  

Rate this post

As the amount of data generated by social media is growing at an exponential growth, here are 7 tools which allows Brands for better outreach and efficient social media campaigns.

1. Mention:

It is one of the best alternative to google alert. It monitors  your brand’s name or relative keywords on social networks, forums, blogs and more. The mentions are displayed according to the keywords or phrases you have chosen for your alert. You can select multiple languages as well as well multiple sources to monitor.  Google alert searches all of the internet whereas in Mention you can specify and manage your search. You  can also attach your Twitter account and Facebook account and share alerts with your team members.

2. Buffer:

It is a tool for scheduling your shares and posts on Twitter, LinkedIn and Facebook. It allows people to see your newest when they are online. This helps in boosting traffic, increased social engagement, and helps save a lot of time as it puts the post when it is convenient. Though one has to research the best time to put up a post using apps like Followerwonk, maybe Buffer would soon enough come up with automated schedule generator to post on the best times.

3.  Feedly:

It tracks updates from your preferred sources, organizes the best filtered articles into a clean magazine like start page. One can customize Feedly by selecting particular articles as must read. Interesting articles found in feedly can be shared to your friends via Facebook and Twitter. It allows third party apps to sync with content hosted on its server. Rearranging of feeds can only be from a website or third party app not from inside Feedly.

Feedly is fast, free and sync with apps, makes one overlook its small disadvantage.

4. Zapier:

It provides an integration platform where two or more apps connect with each other to automate a tedious task. Zapier is better then  IFTTT because it is already accepting new apps where as the latter only claims to add that functionality in the near future. An example of it would be if some important information is coming into your mail then Zapier would save that email into your Evernote application in the form of notes. Along with creating your own “ZAP”, you can also choose among a range of zaps created by the community of Zapier users.

5. Bottlenose: 

It is a real time trend intelligence system that analyzes all public information from TV, social media and radio and churn out content ranked from most important to least. It analyzes 72 billion data per day and claims to provide emerging news 10 to 100 minutes before media. It identifies trends by tracking more than 150 metrics,such as cumulative sentiment, audience size, influence scores, and demographics. This data is then scanned for connections, co-relation, overlaps or any other relationships and when a trend appears more than a statistical noise, it highlights them in reports.

6. Followerwonk:

It helps you explore and grow your social graph by breaking down your followers into demographics to simplify the data. It analyzes followers by region and break out followers by social authority to inform outreach and content strategies. It also exports full  list of followers with bios and additional account information. Cons of Followerwonk include low no. of followers that can be sorted using this platform and one has to wait 24 hours for full report to be generated.

It helps you explore and grow your social graph by breaking down your followers into demographics to simplify the data. It analyzes followers by region and break out followers by social authority to inform outreach and content strategies. It also exports full  list of followers with bios and additional account information. Cons of Followerwonk include low no. of followers that can be sorted using this platform and one has to wait 24 hours for full report to be generated.

7. Quintly

Quintly is a powerful tool for in-depth social media analytics. Quintly supports data for Facebook, Twitter, Google+, LinkedIn, YouTube & Instagram. Quintly also has benchmarking features that help you understand how your performance compares to competitors and industry averages. Quintly allows brands an option for centralized reporting structure & optimization potential for their social media strategies. The user Interface is fresh and looks neat with a lot of help to offer in case you get lost with too many widgets with description and tips available for each. Customized Dashboards and the ability to export the report in different formats is a good feature to have to brand managers.

  • social-media-training

  • Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.