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Top 8 Digital Marketing Job Opportunities

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Had this been 2010, you would have been laughing at me for writing a blog on Digital Marketing Job Opportunities in India. 5 years back digital marketing jobs in India were far from being mainstream. Indian companies were stuck with traditional, marketing practices and were not ready to change. Moreover, building digital marketing career in India wasn’t anticipated.  

However, the evolving technologies along with market forces have made it mandatory to start doing digital marketing or sink. This is evident from the fact that Digital Marketing industry is worth $68 billion. When all other industries are stuck with a mere growth of 5 to 10 percent, the digital marketing industry is booming with 40% growth rate. Digital marketing has been successful in establishing a stronghold in the marketplace. With this shift in the marketing practice, a whole new pool of digital marketing job opportunities has been created which makes career in digital marketing in India as one of the best options for students and professionals.

digital marketing job opportunities

Source: www.digitaldeepak.com

According to Times of India, Digital Marketing will create 1.5 lac jobs in India by 2017. Therefore, we have come up with a list of digital marketing job opportunities in India you can go for in 2017. The list will offer the digital marketing salary range, skills required and scope of the career opportunities in Digital Marketing.

However, before jumping directly onto the list of digital marketing jobs in India, here are the major areas in the field of digital marketing.

Fields in Digital Marketing

 Digital Marketing Job Opportunities

Top Digital Marketing Job Opportunities_infographic

You can readily explore lucrative digital marketing opportunities in the following fields:

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Email Marketing
  4. Search Engine Marketing (SEM)
  5. Content Marketing
  6. Web Analytics

On the basis of these categories, we will bifurcate the opportunities for job in Digital Marketing in India. Let’s get started!

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Digital Marketing

Let’s explore different digital marketing career options. One of the most sort after digital marketing job opportunities is for the profile of a digital marketing manager.

1. Digital Marketing Manager

Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily. The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.

The digital marketing salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.

digital marketing job opportunities

Source: www.payscale.com

Search Engine Optimization (SEO)

The hype over Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results. According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more whereas the expected profit rate increases to 27%. As per these trends, the job opportunities with respect to SEO field are immense.

The average salary for SEO Manager is 353,396 per year.

2. Search Engine Optimizer (SEO Executive)

Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

Skills required: An SEO expert should be an expert with the usage of various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com. There are hundreds of more tools which an SEO expert should have a strong hold on to improve the company’s performance on search engines. SEO experts report to the digital marketing managers. However, most SEO expert does not manage a team and are individual contributors.

Social Media Marketing

Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks.

According to Octane Research 2016, social media updates was the most looked after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities being planned for 2016 with 66 per cent.

If you wish to establish your career in Social Media industry, the average digital marketing salary you can expect is 328,300 per year.

digital marketing job opportunities

Source: www.digitalmarketingeducation.in

3. Social Media Marketing Expert

Social Media marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.

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Date: 25th Oct, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Content Marketing

This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience so as to drive profits. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it obvious that content marketing is growing large and is set to bloom further.

digital marketing job opportunities

Source: www.93south.com

4. Content Marketing Manager

As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.

If you start to work as content marketing managers then you are supposed to report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team.

One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is one of the options to build career in Digital Marketing in India to them in which they can write content by working from their home or as a part time job.

The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.

Educational qualification: Although there is no clear requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, if you have required the set of skills, certifications are not necessary.

5. Copywriter

The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team. The copywriter can help the content team refine their content for better reception, help the social media manager with posting better words on social media channels, and help the search engine marketer write better ad copy. Amongst Digital Marketing job opportunities in India, content is one of the most sought after choice.

Skills required: A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.

Search Engine Marketing

Search Engine Marketing or SEM is a form of internet marketing that deals with the promoting the websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.

Search engine marketing is one crucial aspect of digital marketing. It is a broad marketing term that defines marketing through the search engines. Well, keeping in mind the master of search engine, Google, search engine marketing most of the times refers to marketing with the help of Google AdWords.

The average salary for Search Engine Marketers is 468,000.

6. Search Engine Marketer/ Specialist

The tasks of search engine marketer are done by the digital marketing manager himself if the size of the company is small. At times, it is outsourced to a digital marketing agency who will charge a fee for the work done. However, when it comes to bigger companies, they have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team for search engine marketers.

The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting.

Experience required: There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, there is a bright scope of digital marketing jobs for freshers but some established companies would be needing experts with several years of experience.

Inbound Marketing

This is a field that deals with bringing users in, rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of interesting content. On an average, the salary for Inbound Marketer ranges from 4 lacs – 6 lacs per annum.

7. Inbound Marketing Manager

The requirement for inbound marketing manager will depend upon the type and size of the organizations. The responsibilities of a content marketer and an inbound marketer often overlap. Responsibilities of an Inbound Marketer is to manage the funnel and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy on how to attract customers using content marketing while the content marketing manager focuses on execution on that strategy.

8. Conversion Rate Optimizer

The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well.

digital marketing job opportunities

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The job of a CRO expert is to use various tools to achieve higher conversions. A CRO expert should be well-acquainted with tools such as CrazyEgg.com which give insights on how people interact with landing pages and Optimizely.com which helps find out which color and text give better conversions. Thus, it is also listed under the category of Digital Marketing job opportunities.

There are more opportunities waiting for you. You can tap on the right opportunities with this article on social media marketing jobs. However, if you are still ambiguous on why you should go for a digital marketing job opportunities, here is an article on why should you go for a digital marketing career to help you gain insights.

Let us know which job opportunity made you curious and pushed you to give it a shot!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
  • Digital-Marketing


  • There are 44 comments


    • 1 year ago

      Shiva Karthik   /   Reply

      Great.. Nice blog about digital marketing..It’s very useful for me to know all the important of Digital marketing

    • 1 year ago

      Ravi   /   Reply

      Informative and you have clearly and precisely put in the facts and figures. Thanks for sharing the actual scenario. It was really helpful.

    • 1 year ago

      Soni Kashyap   /   Reply

      Digital marketing offers a great career opportunity as Indian PM at Digital India said about 18 lacs jobs in next few years for freshers and experience both.

    • 11 months ago

      williamjamez205   /   Reply

      If you have certifications that prove your expertise, then you will be hired easily. Digital marketing experts have huge job opportunities and companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.

    • 10 months ago

      Deepak Goel   /   Reply

      What is the digital marketing salary for a manager?

      • 10 months ago

        Sahil Arora   /   Reply

        Hi Deepak,

        Usually, on an average a digital marketing manager can earn 5-8 lacs per annum depending upon his skills.

    • 10 months ago

      Animesh Gupta   /   Reply

      I want to know more about career opportunities in digital marketing in 2017. Which profile will be the most desired?

      • 10 months ago

        Sahil Arora   /   Reply

        Hi Animesh,

        Since there is a huge demand of digital marketing skills but due to low skill gap demand for digital marketers are increasing.

        Benefits of digital marketing as a career:

        1) Digital Marketing Salary – A online marketing professional can easily earn 15,000 – 2,50,000 per month easily.
        2) Become a Freelancer – Another benefit of acquiring these skills are: You can offer your skills as a freelancer where you can earn by offering your services.
        3) Start your own startup – By learning these skills you can start your own blog or website where you can promote your own blog using digital marketing skills which will help you to start your own startup.

        Some most desired profiles in digital marketing field:
        1) Digital Marketing Manager
        2) Content Marketing Manager
        3) Content Writers
        4) Inbound Marketing Manager
        5) Social Media Marketing Experts/Specialists
        6) Search Engine Marketers
        7) SEO Executives
        8) Conversion Rate Optimizer
        9) Copy Writers

    • 10 months ago

      Nitibha kumari   /   Reply

      I want to know about the career opportunities in digital marketing once I do a professional course in Digital Media.. I have no work experience and I am a bba graduate..thanks

      • 9 months ago

        Sahil Arora   /   Reply

        Hi Nitibha,

        Career opportunities in digital marketing are:
        1) Digital Marketing Manager
        2) Content Marketing Manager
        3) Content Writers
        4) Inbound Marketing Manager
        5) Social Media Marketing Experts/Specialists
        6) Search Engine Marketers
        7) SEO Executives
        8) Conversion Rate Optimizer
        9) Copy Writers

        Apart from this by learning digital marketing you can also become an entrepreneur by starting your own blog or business & applying digital marketing techniques to promote your business. You can also earn as a freelancer by offering your services on freelancing websites.

        These are the career opportunities in digital marketing. Hope this helps!!

    • 9 months ago

      Sresth   /   Reply

      I’m skeptic about career in digital marketing in india. What are the salary packages in Digital marketing industry?

      • 9 months ago

        Sahil Arora   /   Reply

        Hi Sresth,

        As a fresher, a digital marketer can earn around 15,000-30,000 easily. According to Payscale, The average pay for a Digital Marketing Manager is Rs 409,607 per year. Highest paying skills associated with this field are : SEO, Social Media, Google Adwords. Apart from your full-time job you can also start your own blog & earn money by promoting your own blog & earning through Adsense, affiliate marketing, you can also work as a freelancer. Depending upon your skills & experience there is no maximum limit to earn in this industry.

        Hope this helps. All the best!!

    • 9 months ago

      Mahi G   /   Reply

      What are the best sites to apply for digital marketing freelance jobs?

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Mahi,

        There are many freelancing websites where you can get digital marketing jobs or freelancing projects. Some of them are: Fiverr, Freelance.in, Upwork, Guru.

    • 9 months ago

      Nimesh Singh   /   Reply

      A very well-defined blog! Thanks.
      I want to know since the online marketing industry is growing, are there more digital marketing careers in India?

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Nimesh,

        There are many profiles in digital marketing itself. Some most desired profiles in digital marketing field are:
        1) Digital Marketing
        2) Content Marketing
        3) Content Writers
        4) Inbound Marketing
        5) Social Media Marketing
        6) Search Engine Marketers
        7) SEO
        8) Conversion Rate Optimizer
        9) Copy Writers

    • 8 months ago

      Chanda   /   Reply

      Thanks for the information. I want to enter into digital marketing stream but I don’t have excellent communication skills. Is that will be a big problem? Is there any other options to be considered in digital marketing?
      Please suggest me.

    • 8 months ago

      Masoom   /   Reply

      Hey Mahi,

      You can try upwork or PPH.

      Thank you.

    • 7 months ago

      Suyog   /   Reply

      Hii, I am Business Development manager having 2.5 years of experience and salary of 7.5Lacs. If will do digital marketing course then am I be considered as fresher and do I have to start with less salary package?

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Suyog,

        Depending upon your knowledge in digital marketing you can get a good salary package from what you are getting right now. It all depends upon your practical knowledge what you have learned in the digital marketing course. I would recommend you to attend the free live demo on Digital Marketing for Business & Career Growth where you can ask all your queries: http://www.digitalvidya.com/dmo/

        Hope this will help you!!

    • 7 months ago

      chandra   /   Reply

      Can anyone mention few company names who got jobs as a fresher after the completion of course .
      How about people who are looking for a carrier change and how about people who have gap between the previous jobs ? Will companies hire those skilled people trained by these institutes?

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Chandra,

        There are many companies like Accenture’s which are offering digital marketing jobs for freshers: https://www.naukri.com/digital-marketing-jobs. Also if are looking for a career change depending upon your digital marketing knowledge & skills you can get a good salary hike. As i shared it all depends upon your knowledge in digital marketing you can get a good job, institutes like digital vidya help you to learn all these skills practically.

    • 7 months ago

      siva   /   Reply

      after completing mca join digital marketing good r not .i cant choose any any platform because less knowledge in programming plz suggest me which coursers are better.

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Siva,

        You should join digital marketing course since the demand for digital marketers is rising but due to low skill gap there are many good opportunities in this industry. Also if you are looking to start your career in digital marketing you don’t need any programming skills. I would recommend you to attend a free live demo on Digital Marketing for Business & Career Growth where you can ask all your queries: http://www.digitalvidya.com/dmo/

        Hope this will help you!!

    • 6 months ago

      Aniket   /   Reply

      Can u plz suggest me a good institute for digital marketing in pune ???

    • 6 months ago

      Angad Arya   /   Reply

      Hi There. I have a experience of 4 years in client handling and sales in bpo industry. I want to start the CDMM course….. What salary can I expect after completion and after getting the job.

      • 5 months ago

        Mahima Sood   /   Reply

        Hey Angad Arya,

        The CDMM course will turn out to be especially beneficial for you in terms of knowledge of the wide term i.e. Digital marketing and also in terms of a more than satisfactory salary. The salary one takes home has a major role to be played by the skill set of that person. However, when you undertake the CDMM course you plan to take home somewhere between 3 lakh p.a. to 8 lakh p.a. The salary is influenced by the overall skills of an individual and may vary from person to person.
        Hope the information provided was helpful. Please feel re to contact in case of any queries.

    • 5 months ago

      neha zamre   /   Reply

      hii i am mba in finance but want to do digital marketing. is it is beneficial for me?

    • 5 months ago

      Poonam   /   Reply

      It’s a 1 years course or more and what are the Institute where i can do this course and where r they

      • 5 months ago

        Mahima Sood   /   Reply

        Hey Poonam

        The duration of the course is 6 months. However, in case of time constraints we also provide you a crash course that can be completed in a duration of 3 months as well.
        Hope the information provided was helpful. Please feel re to contact in case of any queries.

    • 5 months ago

      Mahima Sood   /   Reply

      hey Neha

      Yes of course, digital marketing will prove to be extensively beneficial for you. Digital Marketing is the new big thing that is promising in terms of results. A digital marketing course will help you gain essential information regarding the course with which you can begin your career in the same field. Your knowledge finance will only add on.
      Hope the information provided was helpful. Please feel free to contact us in case of any queries.

    • 4 months ago

      amit   /   Reply

      Hi
      My wife is Diploma information Technology, with little or no industry experience. Can she work from home as digital marketer after getting certified. is there potential to excel if we do home based job.

      • 4 months ago

        Mahima Sood   /   Reply

        Hey Amit,

        I would like to inform you that Information Technology and Digital Marketing are two different domains. Thus, she needs expert guidance, to begin working as a digital marketer because with mere knowledge of Information technology one cannot begin working as a digital marketer.
        And yes, she can surely work from home once she is equipped with the required knowledge. You can enroll her for our CDMM course. it is a comprehensive course which will help her with exactly what she needs. For more information you can visit this page http://www.digitalvidya.com/digital-marketing/

    • 4 months ago

      Rathna   /   Reply

      Hi,

      I have done my B.E in information technology. I worked for few months as technical support and it’s been 7 years of gap. I am planning to start my career again. I thought of doing digital marketing course now. Will it be helpful in getting a job.

      • 4 months ago

        Mahima Sood   /   Reply

        Hey Rathna,

        You can definitely bag a good job after undertaking a Digital Marketing course irrespective of what you have studied in the past. Once you are through with the know-hows of the Digital Marketing and have the guidance of experts, you are good to go. To have a clearer understanding of the concepts, you can attend our free live orientation sessions on Digital Marketing. Click here – http://www.digitalvidya.com/dmo/ . Please come back with any more queries. Hope the answer was helpful.

    • 4 months ago

      deepti   /   Reply

      I want to pursue my career as a search Engine Optimiser, which course shall I undertake?

    • 3 months ago

      Keshvi   /   Reply

      Right now I m doing mba in marketing management 1st year I want to do digital marketing course with my mba does digital marketing course is helpful for my placement in mba mm

      • 3 months ago

        Mahima Sood   /   Reply

        Since the communication industry is actively drifting towards digitalization, your knowledge of Marketing management along with digital Marketing will help you bag a better job opportunity at the end of your MBA. The scope of Digital Marketing is at a boom at present and if opt for it now, it will definitely be a wise option. For an in-depth understanding, you can attend our live free orientation session which will help you better understand the Digital Marketing landscape http://www.digitalvidya.com/dmo/

    • 1 month ago

      Sheenam Rana   /   Reply

      I have 2 month experience in digital marketing … What will be my salary package??

    • 1 month ago

      Pooja   /   Reply

      Nothing about freshers salary?
      Whoever do course will be freshers first so can you please tell more about this? After complete course how much a fresher can earn?
      What are the chances of getting a freelance job who completed the course from DV and just fresher?
      Do you guys also provide any placement support for freelance job?

      • 2 weeks ago

        Sahil Arora   /   Reply

        Hi Pooja,

        Usually, a fresher can earn around ₹1,50,000 to ₹3,00,000 in a year depending upon your skills & knowledge. Must Read: http://www.digitalvidya.com/blog/digital-marketing-salary/

        Unfortunately, the companies (i.e. digital marketing agencies and brands) who reach out to our placement cell are only interested in participants of our digital marketing certification program. Let me know if you are interested in the same.

        On the other hand, you can try applying to relevant opportunities at the top digital marketing agencies listed at the below post:
        http://www.digitalvidya.com/blog/top-digital-marketing-agencies/

        Hope this helps.

    • 6 days ago

      sushil gupta   /   Reply

      sir i m btech mechnical fresher 2017 passout can i suggest digital marketing good or not

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