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Tour My India’s Successful Digital Marketing Campaign

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TMI LogoAbout Tour My India

Tour My India was established in 2003 as an online travel brand in India. With a huge share in travel industry, the company has an established consumer share & presence over the web. with a strong presence in inbound travel trade and corporate segment. It has its branches at Delhi, Mumbai, Agra, Jaipur, Haridwar, Rishikesh & Badrinath. Their professionally managed travel engine specializes mainly in organizing Adventure, Cultural, Religious, hill station & wildlife tours in India through a sprawling network. The company offers 24 X 7 hours services including travel planning, itinerary design, hotel bookings, ticket reservations and transport facilities. They also provide holiday packages, customized as per client’s need and budget. Tour My India Pvt. Ltd. is an award winning travel organization with quality services from their experienced staffs. Over the years they have received positive feedback from its existing clients and hence one can be assured of a cordial reception.

 

Tour My India’s Business Objectives 

culture-tour

Customer satisfaction

The primary objective of their business is to build a good network with travellers from the farthest corners of the world. They have today has more than 100,000 satisfied travellers and are the favourites among the travel diaries of fresh clients. 

Quality services

Quality services from time to time is the prime factor driving customer satisfaction. They emphasize to give the ultimate satisfaction and luxury depending upon the traveller’s need whether on a trekking tour in India or tranquil beach holiday, they provide you a niche anad satisfied tour along with certified guides. Further, their travel portal offers a wide range of services specializing in providing tailor-made holidays and other travel needs to its valuable.

The primary objective for the company was to generate traffic to the site, bring potential leads & spread education on travel. The biggest challenge was to bring tourmyindia.com up on top positions from nowhere in Google search, bring conversions through multi-channel marketing within a defined budget in a competitive domain of travel and to bring real traffic that can convert.

About the Services

The travel portal includes a wide range of information on hotels and resorts in India, from budget to heritage and luxury, scrolling down to wildlife safari tours, beach holidays, hill station tours, and adventure tours including trekking,white water river rafting, peak climbing, mountaineering, mountain biking and motor biking. Keeping in mind the need of leisure travellers seeking to capture the rich heritage of India, the portal offers various heritage, cultural and pilgrimage.

They are associated with budget and luxury hotels across the country enabling them to give their clients their best value for money. This feature of Tour My India Pvt. Ltd., makes them the most attractive tour and travel agency for its customers. They are prompt in their replies to the customer’s queries earning thema reputation as one of the best and most efficient tour and travel operators in India by the clients and their overseas partners.

Aproach / Strategy adopted by Tour My India

The company’s website had an immediate need of optimization, right keyword targets, quality content, conversion friendly landing pages & a planned marketing strategy, content & user experience & a need for multi-channel marketing.

  • Productive keywords were shortlisted for their site & optimized for users keeping in view the latest search engine algorithms. The site was restructured to improve the user experience, content was optimized, added more information, & user centric interesting content was published  to bring new visitors, engage them and convert.
  • The website was optimized for SEO which was having a lot of scope of driving traffic through search. Relevant travel related articles were pitched to the corresponding media and these PR efforts were combined  with some blogger outreach. Tour My India was featured on the pages of many authoritative sites including Yahoo Voice, etc.
  •  Several other campaigns were executed like Paid advertising (search and display) alongwith strategic organic search marketing  to boost up the user engagement & conversions.
  • Steps were taken was to optimize the site for conversions that included redesigning the site’s main pages to for paid campaigns, optimize order process & perform A/B testing for sales .

Results achieved by Tour My India

Traffic improved by 1,328%, Conversions by 1,407%. 
Amazing statistics were recorded during the last 12 months of the Tour My India’s digital marketing campaign:

  • Total traffic shot up magnificently by 1,328% including 621% more page views highlighting the improved user experience.
  • Conversions went up by 1,466% in a period of 3 months, improving month over month resulting in 1,407% more leads during the 12 months duration.
  • Google & Yahoo search rankings were recorded on top positions alongwith  organic traffic. Non-paid organic  shot up by by 1,844% & leads recording a northward growth of 1,281%.
  • Social media campaigns also paid very well resulting in 2,912% more traffic through social referrals & incremental 843% leads.

Learning 

  • Dedicated digital marketing efforts are required for commendable results, high returns on investment & a recognition for any brand.
  • With integrated marketing efforts, continual analysis & smart budget allocation among them, the ROI can be increased drastically.

Photo credits: Tour My India

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