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Trends In SEO That You Need To Be Aware Of In 2016

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As 2015 draws to a close, webmasters, SEO agencies, and marketing managers need to take stock of their performances of how well they have been able to stay ahead of the curve with numerous changes affecting search in the year. While a lot of attention needs to be paid to the final tweaking for the holiday season sales, it is also necessary to make forecasts regarding changes the New Year will be bringing for online businesses.

Page Tagging

In the current year, for the first time in the Internet’s short but eventful history, online searches on mobile devices exceed that conducted on desktops. It is expected that this trend will continue in 2016, and the rate of growth of mobile and hand-held device searches will continue to rise. This will make it necessary to roll out heading tags more frequently and at a greater rate than what it is at present. Mobile users need to be offered structure so that different devices operating on different browsers are able to load the webpages.

Conversion Rate Optimization (CRO)

Since 2015, conversion rate optimization has become quite a buzzword but in the year to come its use is projected to become far more complex and sophisticated. Webmasters will be taking greater advantage of Google Analytics to track the web and events in a bid to understand how to persuade visitors to convert more quickly, despite attention spans become shorter. Using conversion rate optimization techniques is expected to increase the types of conversion as well as the different stages of the sales process.

App Store Optimization (ASO)

With the use of smartphones becoming the order of the day, there is a greater rush of app development companies to produce a large variety of apps, and this trend is expected to continue. The large population of apps makes it necessary to engage into app store optimization (ASO) so that the apps can compete with each other for better visibility. There is also a requirement for deep-linking the apps so that the search results also include the app pages. In a bid to access information faster, mobile device users are abandoning conventional search engines for other search assistants like Siri. Businesses that are targeting mobile users have an urgent need to develop apps that take potential customers straight to their apps without the intervention of a search engine. Complex ASO techniques are best learnt at a SEO institute with a contemporary syllabus.

Local Search

Local searches have emerged as a focus area and many businesses are turning their attention to this hitherto untouched area and actively trying to draw attention about their business activities. Only three results are initially seen in Google Places/Businesses instead of seven, however a click can get you access to a list of about 20 results. Businesses that are targeting local customers should make insertion of schema tagging as well as local listings their top priority in their bid to increase their market shares of local transactions. In 2016, this is expected to see quite a bit of action.

Different SEO Phases

In a major departure from existing practices, in 2016, search engine optimization is likely to be conducted in different phases depending upon the stage at which the prospective customer is. Separate keyword sets are expected to be used for those who are in the initial stage of information search as opposed to those who are ready to transact. SEO campaigns are expected to be conducted taking into account the different habits of site users and the understanding of conversions.

Increasing Importance of Interactive Content

Google has emphasized the importance of original and relevant content for superior search engine rankings; however interactive content is likely to steal the thunder in 2016. Search engines are expected to give more weight to user engagement devices such as polls, quizzes, and contests that increase the brand interaction and make websites stickier. In the context of the increased use of handheld devices, user interaction assumes more importance, and 2016 is likely to see intense action in the development of interactive content.

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