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Twitter Helped Stanley Kane Increase Followers From 85 To 257 In 4 Hours

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twitter-iconTwitter is one of those social media platforms through which users have benefited a lot in terms of increasing follower base during any particular campaign launch. Users prefer Twitter as Twitter has got some special characteristics in it that is unique and unmatched. When in case of spreading an effective word of mouth, Twitter portrays it’s major skills by letting the users hashtag the name of the campaign across the entire Twitter platform. The more the hashtags, the more are the chances of the name of the campaign to appear in the news feeds of the users and fortunately, if the hashtags have been used virally then it is definitely going to appear below the top “Trends” panel either nationally or internationally or both as the case may be. Besides providing this hash-tagging option, Twitter also possesses one of its equally important and famous skill that is termed as ‘retweeting’. Retweets in Twitter are very famous among the users. Any particualr post that has been updated intially if retweeted by other users in their profiles, that would earn an effective word of mouth and recognition as that post is going to appear on numerous feeds of the users and the news of any campaign launch for instance, would be known by many if not all. In this way, Twitter has got huge acknowledgement and goodwill and a particular case about “How Twitter helped Stanley Kane increase followers from 85 to 257 in 4 hours “, has been discussed in this post further.

Who is Stanley Kane? images (2)

Stanley Kane is one of the new independent fashion brands from United Kingdom. www.stanleykane.com is the trading name of STANLEY KANE INDIA. Stanley Kane India was started in 2013. Registered in INDIA, company no.  29041159140. Staley Kane India trades in apparel accessories. The Stanley Kane Contest was held on 30th January, 2014.

 Business Objectives of the contest:

  • To engage with followers and increase brand visibility.
  • To generate interest and excitement about Stanley Kane’s range of latest British fashion products.
  • To promote the ongoing offer at flat 45% off and divert the traffic to the website.

Key Insights:

These contests give a lot of traffic to the page as well as attract attention of other followers. It also gives more exposure to the brands via followers of the participants. Gratifications which are simple yet useful excite people to participate in such contests. Hence, a lot of people on Twitter participate in simple contests.

Challenges:

  • Reaching out to the fashion lovers and followers in an attractive way possible.
  • Getting maximum participation from followers and also increasing new follower’s base.
  • To get maximum exposure to the brand Stanley Kane.

Launching of the contest and its execution:

  • 10 simple questions were asked related to fashion and brands in general.
  • Users had to reply as per their preferred choice.
  • Fans were asked to answer using hashtags – #StanleyKaneIndia and #Rebelinme
  • Questions related to Stanley Kane products were posted after every 20 minutes.
  • Tweets that were encouraging, interactive and motivating were posted in the interval gaps between two questions.

Execution images

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Creative Idea:

  • Idea was to set a buzz about the recently launched British fashion brand in India.
  • Users were provide with simple multiple choice questions.
  • Questions were related to Stanley as a fashion brand.
  • Answers were posted along with Stanley Kane product links to the website also promoting the ongoing offer of flat 45% off.

Results and benefits:

  • Awareness amongst the new followers about the brand and its products.
  • Positive interaction from recent and existing followers.
  • Enthusiasm amongst the users about the new store launch which also translated in building the user base by retweets.
  • Number of followers increased from 85 to 257 in a span of 4 hours.
  • More than 100 people participated in the contest on Twitter making it interactive.
  • #StanleyKaneIndia was mentioned 2345 times and trended on India trends at the fifth place for almost 2 hours.
  • Rebelinme was mentioned 3672 times and trended on India trends at the fourth place for 2 hours.
  • @Stanley_Kane was mentioned 3812 times during the day.
  • The contest was successful with total Interaction on Twitter being 5087.
  • The total reach translated into a whooping number of 1273400 getting the brand more visibility on Twitter.
  • Brand products were displayed through the contest, leading the users to the website and also promoting the offer.

Other things related to the contest and brand launch activity:

  •  Contest Alert Tweet.
  •  Gratification Announcement Tweet.
  •  Question Tweet.
  •  Interactive Tweets.
  •  Winning answer tweet along with product description and link.
  •  Questions that took users to the website to answer.
  •  Mega prize sneak peek tweet.
  •  Stanley Kane branding and offer promotion tweet.
  •  Contest Winners Tweet.
  •  Mega Prize Winner Tweet.
  •  A few interactions and replies.
  •  A few interactions and replies.
  •  A few interactions and replies.
  •  The hashtags trending on India trends.

Takeaways:

After an effective word of mouth that had been spread, the brand reached many new people through the contest. Lots of people became familiar with Stanley’s new products. Good reviews and feedbacks were expressed and given respectively by the users about the brand. The brand stood out and away from the crowd highlighting the range of product line colours, latest fashion and trends that had eventually led to conversations.

Image Credits: twitter, stanleykane, docslide

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