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Twitter Unleashes Special Hashtag Emoji For The 2015 Rugby World Cup

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About 2015 Rugby World Cup

The 2015 Rugby World Cup is the eighth Rugby World Cup, the quadrennial rugby union world championship. The tournament is hosted by England[nb 1] from 18 September to 31 October.[1] Twickenham Stadium in London will host the final.Where 20 nations around the world will play against each other for next 6 weeks to become the world champion.

England was chosen to host the competition in July 2009, beating rival bids from Italy, Japan and South Africa. The competition’s organisers, Rugby World Cup Limited, had recommended England to the International Rugby Board

Of the 20 teams competing at the 2015 World Cup, 12 of them qualified by finishing in the top three places in their pools in the 2011 World Cup. The other eight teams qualified through regional competition. Of the 20 countries competing in the World Cup in 2011, there was only one change – Uruguay replaced Russia. This is the first World Cup since 1987 with no new teams. For the first time in the history of the competition, the host nation were knocked out of the world cup in the group stages.

Objectives of new hashtag emojis

  • To represent teams by new hash tag emoji
  • To reach larger audience.
  • To make twitter a best practice to connect with Rugby world cup lovers.

Rugby World Cup 2015 on Twitter

RWC is very popular in western countries. Live matches usually has good strength of audience .

Social media has always been a great platform to show support as fan . So to keep in mind the great fan following for RWC 2015 , twitter has unleashes new emoji to make RWC 2015 camping interesting on social media .New hash tags with respected team representation are being published on RWC 2015 twitter handle  Fan can now post emoji to their favourite team by emoji .It is animated gif post . Twitter announced by blog post about this creativity .

Strategy adopted

As per twitter blog post, twitter has unleashed the new hash tag emoji to support the respective 20 teams with new emoji. These hash tag emoji are animated gif post. Emoji representing the countries their flags in the rugby shaped emoji.

Participating countries and Twitter hash tag for promoting their  Twitter handle

The participation by the countries are representation by hastag and special code , the same can   be highlighted by the new emoji especially designed to spread on social media through twitter ,list of participating countries with ref to their hashtag symbol for twitter handle.

  • RWC2015 – jersey / player
  • #ARG – Argentina
  • #VamosPumas – Argentina
  • #AUS -Australia
  • #StrongerAsOne – Australia
  • #CAN – Canada
  • #RedNation – Canada
  • #ENG – England
  • #CarryThemHome – England
  • #FJI – Fiji
  • #FlyingFijians – Fiji
  • #FRA – French
  • #SoutiensLeXV – French
  • #GEO – Georgia
  • #RugbyIsOurGame – Georgia
  • #IRE – Ireland / Irish Rugby Football Union
  • #ShoulderToShoulder – IRFU
  • #ITA – Italy
  • #ItalRugby – Italy
  • #JPN – Japan
  • #JapanWay – Japan
  • #NAM – Namibia
  • #OneNationOneTeam – Namibia
  • #NZL – New Zealand
  • #TeamAllBlacks – New Zealand
  • #ROM – Romania
  • #RugbyRomania – Romania
  • #SAM – Samoa
  • #LeManu – Samoa
  • #SCO – Scotland
  • #AsOne – Scotland
  • #RSA – South Africa
  • #HomeGroundAdvantage – South Africa
  • #TGA – Tonga
  • #IkaleTahi – Tonga
  • #URU – Uruguay
  • #VamosTeros – Uruguay
  • #USA – United States
  • #BlueNation2015 – United States
  • #WAL – Wales
  • #IAmWales – Wales

Results achieved by Twitter

Twitter has announced to represents RWC2015 countries and competitions teams to be presented by new emojis , they are generally rugby shaped country flag and can be find on twitter by countries unique code hash tag to reach threir twitter handles.

Learning

Rugby World Cup 2015 is very popular event in western countries , it has great fan following. To keep engaged and updated new RWC 2015 emoji as a special feature on twitter will surely make a difference . The new feature is adopted very well and people are responding to it positively . The emoji are popular now a days to spread emotions and current state of mind. RWC 2015 new emoji is unique innovation with lots of fan support.

Image credit :- marketing land website

Company credit :- rwc2015.com and Wikipedia

  • social-media-training

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