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Twitter’s Twice Daily ‘Highlights’ Help Users To Connect

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Several social media platforms keep on making the efforts such that the users remain engaged and engrossed so as to stay connected, thus enabling the users to catch-up at all times. In the same context, one of the renowned and most widely used social media platform –Twitter has introduced a new feature viz. ‘Highlights’.

The prime objective of the latestly rolled-out feature is simply to help the users go through the large number of tweets on their feed each day.

In the same regard, Twitter’s Gordon Luk stated in one of the blog posts: “of the best tweets for you, delivered via rich push notification.” Besides, he even mentioned in his blog post that “We want to help you get the most out of Twitter, no matter how much time you spend with it. While you home timeline is a great place to browse through and engage with tweets, we know it can be challenging to find the time to get through everything.”

Twitter Highlights

Here is another excerpt from Gordan’s blog post with respect to this new interesting feature that decreases the turn-around-time to sift through the millions of tweets and look for the one that the users wishes to see at that particular point of time.

“We look at things like the accounts and conversations that are popular among people you follow, tweets from people you’re closely tied to, topics and events that are trending in your area or within your network, and people that are popular or trending among people you follow,” Luk said. Additionally, Gordan also made a mention of the fact that “We’re refining the experience on Android first and will consider bringing Highlights to other platforms in the future.”

It has come across that Twitter has taken-up this initiative so as to ensure higher level of user-engagement level for all its members, especially amidst the increasing level of other social networks’ growth. Moreover, there is another reason why this social media platform introduced this striking feature and to lower the disappointment level since the its high-profile stock offering in 2013.

Image Credit: thestar

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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