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10 Types of Online Marketing Channels & their Practical Applications

Different types of online marketing

If you need to boost your business’s online marketing opportunities, there are different types of online marketing channels that you need to use in a well adept fashion.

Each kind of web-based advertising requires specialist knowledge, aptitudes, flare, and skills to guarantee that it is compelling and able to optimize your online marketing campaign. 

Types of online marketing channels
Types of online marketing channels

This article will let you delve into 10 types of online marketing channels and their practical applications in optimizing your online presence.

Let’s go through each type of Digital Marketing channel one at a time:

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10 Types of Online Marketing Channels

List of 10 Types of Online Marketing Channels
Sr. No. Channel Name
1. Search Engine Optimisation
2. Pay Per Click Marketing
3. Email Marketing
4. Video Marketing
5. Blogging
6. Content Marketing
7. Social Media Marketing
8. Network Marketing
9. Affiliate Marketing
10. Contextual Marketing

1. Digital Marketing Types – Search Engine Optimization

Seo search engine optimization

  • Search Engine Optimization is a way toward enhancing the rankings of a site or website page in the unpaid “organic” search lists. Without any doubt, SEO is the most important type of Digital Marketing. The way of SEO is to make website pages rank higher in the search engine result pages (otherwise known as SERPs) to increase visibility, authority, and Alexa scores. The higher a page positions, the more striking and unhidden it is, and along these lines will get more activity, traffic, and conversions.
  • From the very start, Search Engine Optimization is played by a genuinely very much-characterized set of principles: Optimize a page for particular Keywords, manage links from different sites that utilize your targeted keywords, etc. While these ways are still pertinent, Google’s Penguin update has put SEO professionals who have been flourishing by manipulating the framework to find the ground shrinking underneath their feet.
  • However, it’s still critical to comprehend that search engines are still like robots, or you may say advanced robots, yet robots in any case – and the principal comprehension of what a page is about will be based on the content on the page. There are various tools you can utilize for SEO, and some of them are Moz SEO tools, Keywordtool.io, Bing Webmaster Tools (BWT), Google Keyword Planner, etc.
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Some best SEO practices are-

2. Digital Marketing Types – Pay Per Click (PPC)

Pay per click online marketing

  • As an effective type of online marketing, Pay per clicks are one of the speediest types of marketing channels to drive targeted traffic to your web pages and related services. In any case, when done aimlessly, can cost an organization a huge number of dollars with almost no returns. It’s one of my most loved lead generation practices in light of the fact that once your ad campaign is optimized, you’re ready to compute a genuinely exact and profitable ROI.
  • Whatever you do, never go into PPC under the misguided judgment that you’re recently going to target on several keywords, think of some copy, write them, and then watch the money pour in A long way from it really. With PPC, the whole objective is to transform latent users into engaged prospects and then engaged prospects into purchasers.
  • To do this you should first lure clients to tap on a promotion and send them to the ideal landing page with content that matches the advertisement. The thought process behind this is that you need to keep similar phrasing all through the experience so your new guest stays engaged and involved throughout the experience.
  • Pay-per-click promotions are no longer displayed on the sidebar on search engines, and now they can be shown on niche sites, or they may also act as sponsored stories on different social media networks. PPC ads can be shown as product listings, or as video ads. They are focused on, either via a search term by the site on which the pay-per-click promotion is shown or also by the profile interests.

3.  Digital Marketing Types – Email

Email marketing

  • Considered one of the most important types of digital marketing channels, email marketing can be understood as the bridge between the highest point of your business channel (Awareness– SEO, Social Media, and Internet Networking) and related sales. Certainly, email is not as hot as its more youthful and hipper partner – Social Media, yet it’s a standout amongst the most immediate and private types of correspondence. Along these lines, it is yet a standout amongst the best types of marketing channels in terms of optimizing sales by ensuring engagements.
  • The best email advertisers grasp the private way of email correspondence and take care to treat their email subscribers somewhat more special compared to non-subscribers. This should be possible by offering- access to elite content, unique email subscribers’ rebates, customized bargains, or other “insider” products not available to the outside audiences.
  • Email is additionally a famous type of online marketing in light of the fact that, when your email campaigns are set up appropriately, you can attach correct dollar ads to individual clients. This permits you to make fully targeted messaging that lets you comprehend where your client is in the purchasing cycle. Making email campaigns for each phase of the client lifecycle permits you to develop loyalty and more conversions.
  • One significant hindrance for email advertisers is the steady development of spam channels in email programs. Organizations should likewise make guarantee their program does not disregard spam laws.

4. Digital Marketing Types – Video Marketing

  • Are you aware of the fact that YouTube is the second biggest search engine on the planet and the third most went-to website? While it might appear that standard commercials ads may be the most effortless route for a business to take part in video highlighting, this is essentially not the situation. Video can be amazingly social, and brilliant video advertisers are obscuring the lines of what’s adequate for branded content. Videos act as one of the most interactive types of online marketing. 

    Types of online marketing channels
    Walmart clown video marketing commercial
  • Take for instance the WalMart Clown. The video makes extraordinary utilization of humor to convey its message, and the “business” side is practically optional to the objective of making you chuckle. Along these lines, video can be an unimaginably intense apparatus to convey the correct message to the correct market and pull in the correct sort of client from the earliest starting point. (Understanding your objective market and an all-around characterized brand peculiarity go far in making this work.)
  • Personally, video marketing is one of my most loved types of internet marketing channels in light of the fact that it melds such a variety of various components: Copywriting, SEO, SMO, and obviously Video Production. Tragically, the greatest misguided judgment about video advertising is that you can shoot a video on your webcam, publish it up on YouTube, and then watch the income pour in. This couldn’t be any further far from reality, and if video advertising is something you’re thinking about, I would profoundly prescribe you get the best possible training before taking your video endeavors to next level where you can ensure great profits for investments.

5. Digital Marketing Types – Blogging

Blogging

  • It may appear to be abnormal to see blogging on this rundown, in light of the fact that a considerable lot of the things we’ve discussed may appear typified in blogging. Regardless, a blog is only a channel. It can have recordings, podcasts, content articles, and news subjects, offer affiliate marketing, give guidelines or knowledge and it incorporates content that fills the channel.
  • Blogging makes to the list of different types of online marketing channels on the grounds that dealing with that channel is truly an expertise all alone. Planning content, labeling and ordering content properly, overseeing interior linking, upgrading navigations – these are only a modest bunch of things that a genuine “blogger” oversees.
  • Blog administration is basic to the achievement of the blog as its basic structure is the thing that aids search engines list your blog for the content you need to be known for, and guests to go to proper pages inside your webpage.

6. Digital Marketing Types – Content Marketing

Content marketing

  • Content marketing is another important type of digital marketing channel that continues flying around, yet not very many individuals (counting advertisers) truly comprehend what really matters to it. In the event that “blogging” is truly about how everything is circulated and organized, content marketing is the act of making media that carries the individual cooperating with it towards one of the following four objectives:
  • Get Shared- The basic role of this type of Digital Marketing is to spread the content all through a group and get the most extreme exposure. For the most part, this sort of content will interest the distinctive extremes of your market’s identity. This should be possible through funniness, stun, inspiration, pity, outrage, being astoundingly cool, making individuals grin, charming, or inconceivably genuine. The trap for something to “be viral around the web” is that it needs to speak to a vast gathering of individuals.
  • Get Discussed- The objective of this sort of content is to begin a discussion inside a group. This should be possible by utilizing huge news things, tending to a common issue, uncovering a grimy mystery (or truly any debate) or making an important evolving asset. When hoping to make discussion content, there is one particular reason, get individuals talking.
  • Generate Leads- While the initial two sorts of content advertising are basically about bringing issues to light, getting the lead conversion procedure to work appropriately is about making content that gets your prospects to first recognize their issue, and then say, “I require your assistance”. From that point forward, it’s about offering an answer to settle that issue.
  • Make Sales- This is fundamentally the same as “lead content” and the reason this sort of “offering” content happens is that conversion is a must to channel any successful online marketing campaigns, and by making sales through your content, you can ensure conversions.
  • Content marketing needs to dependably have one of these four objectives at its center with a specific end goal to keep it well-targeted. Without one of these four objectives, you’re making content just for content’s sake, not for conversions and sales-– which after some time will abandon you baffled and your prospects confounded.

7. Digital Marketing Types – Social Media

Social media

  • Amongst different types of online marketing, Social Media is the youngest and as appealing as an innovative and powerful type of Digital Marketing. Many have grasped the utilization of social stages to advance their brand image. If I somehow happened to characterize the beginning procedure of social media promotion: I would take a gander at different web-based online channels as any traditional media.
  • This would mean taking a gander at the typical social networking sites like – Facebook, Google+, Twitter, YouTube, LinkedIn, Pinterest, etc. – however then additionally there are niche networks, forums, discussions, dynamic blog groups, and wherever there’s dynamic two-way discussion happening. In these types of online marketing channels, I would look for target audiences and give careful consideration to the dialect they’re utilizing, the inquiries they’re asking, and the substance they’re sharing.
  • The even more usually rehearsed social media strategy is “Create & Then Distribute” in a well-targeted manner. Maybe the most abused approach for online networking advertisers is to share everything to everybody approach. By utilizing a more vital and figured social media plan, you can create social media communication that helps you construct a considerably more extensive gathering of people after some time.

8. Digital Marketing Types – Network Marketing

Types of online marketing channels
Network marketing as online marketing channel
  • Despite being two different types of online marketing channels, Network Marketing and Social Media have comparable roots, and network marketers take the work the web-based social media advertiser does, and in addition, they make it go to the next level. On the off chance that the Social Media advertiser’s job is to distinguish the smaller networks and target the aggregate outlook of the gathering while recognizing the influencers, the network marketers’ occupation is to assemble associations with those influential people/ marketers/ professionals. 
  • By using those relationships in a more advanced and result-oriented fashion, the most striking attribute of these network marketing is their capacity to associate individuals inside their own particular system with each other. Immediately the network-marketing experts can prescribe a modest bunch of specialist co-ops of various aptitude levels and value ranges. Network marketers generally invest a considerable measure of time in messaging, remarking on online journals, collaborating in discussions and ensuring conversions.
  • The network-marketing specialists understand that for any bit of substance to “Turn into a web sensation”, the substance must be great, as well as “plant seeds” with the greater substance wholesalers/distributors/influences. On account of their unlimited network, the network marketers have a really strong comprehension of what substance will pick up the consideration of a specific system, and hence they ensure better engagement with audiences on all the possible networking channels and ensure more traffic, authority, and sales.

9. Digital Marketing Types – Affiliate Marketing

Affiliate marketing

  • Amongst other types of online marketing channels, there is affiliate marketing wherein another person sells your item for you, or sells somebody else’s item is involved. This might also be called a commissioned sales job. The individual who is offering the item may utilize one of the greater parts of the strategies on this rundown to sell an affiliate product.
  • Each affiliate-marketing program has its own guidelines, controls, and prerequisites for a dealer to be acknowledged and stay in the program. Many affiliate marketers will give their own one-of-a-kind substance in addition to the affiliate service or product to construct the estimation of the deal. The individual or organization who creates the affiliate item likewise confronts their own set of difficulties. In the first place, they should make an item that is valuable, and then locate the correct individuals to offer their item and offer a commission that is alluring. 
  • The affiliate service or product designer should likewise make a special effort to make a standard arrangement of advertising materials that can be adjusted for their associates to offer. This could incorporate email swipe duplicate for email automated responders, an assortment of banner in all sizes, recordings, videos and also pamphlets or newsletters to advise members about advancements and strategies that are working.

 10. Digital Marketing Types – Contextual Marketing

Types of online marketing channels
Contextual marketing as an online marketing channel
  • In its original form, contextual marketing can be understood as a type of online marketing that in involved in discovering new opportunities all through the web and making funnels that lead back to your website. Not at all like web-based social networking in any case, this kind of online marketing happens outside of interpersonal organizations. Some of the tactics of contextual networking are-
  • Guest Blogging
  • Purchasing reviews from bloggers
  • Contextual marketers will search for various opportunities to advance their business, paying little mind to the medium being utilized to do it. A contextual marketer is the nearest thing the web finds similar to traditional media firms, in light of the fact that contextual marketer searches for each chance to advance the brand image of their business. 
  • The essential distinction between a network marketer and a contextual marketer is that while a network marketer is responsible for overseeing long-term connections, contextual marketers are centered around finding important stages and building sheer numbers to increase business sales. Contextual marketers need to find a platform with a great number of audience overlaps, as this lets them ensure the optimized presence for their brands. 

Some noticeable tools for Contextual marketers are-

  • FollowerWonk – for finding overlaps in social media networks
  • Open Site Explorer– to find out who’s linking to the high-ranking pages for any particular keyword
  • Similar Sites– this is a plugin used to find sites similar to the one you’re trying to find out

Conclusion

Online marketing is a kind of marketing that is constantly evolving and changing.

As an online marketer, you need to focus on the areas that align the most with your own natural strengths, and then you need to do your best to be exceptional at the things you’re skilled at.

To be a successful online marketer it is a must to know essential skills to channelize different types of online marketing channels in a dexterous fashion.

I hope this article helps you comprehend the different types of online marketing channels that fit with your skill set, and aid you optimize your online marketing campaign. 

If there is any type of online marketing that was missed, kindly feel free to leave that in the comments.

To build your career in the Digital Marketing Industry, read this ebook on “The Journey of a Digital Marketer“.

Also, to understand the complete manner in which Digital Marketing can help you grow, enroll in our Certified Digital Marketing Course.

FAQs

1. What are the 4 types of Online Markets?

The 4 Types of Online Market are:

  • C2C (Customer-to-Customer)
  • P2P (Peer-to-Peer)
  •  B2B (Business-to-Business)
  • B2C (Business-to-Customer)

2. What are the four top Online Businesses?

Four top Online Businesses are:

  • Digital Marketing Consultant
  • Blogger
  • Affiliate Marketing
  • E-commerce Marketing

3. What are the 10 Types of Marketing?

10 types of marketing are:

  • Pay Per Click Marketing
  • Email Marketing
  • Video Marketing
  • Blogging
  • Content Marketing
  • Social Media Marketing
  • Contextual Marketing
  •  Affiliate Marketing
  • Inbound Marketing
  • Search Engine Marketing

4. What is the importance of marketing?

Marketing is important for every business.

Marketing helps businesses to reach their targeted audiences and make them aware of the brand, so they can learn about the products and services offered by those businesses.

This will help the audiences in solving their daily life problems by using those products, which will result in the conversion of an audience into customers from which businesses will get benefitted.

5. What are the 8 benefits of Online Marketing?

The 8 Benefits of Online Marketing are:

  • Targeting will be easy and effective
  • Higher Traffic or engagement from around the world
  • The cost will be lower
  • Can run multiple Campaigns
  • Can make multiple Strategies
  • Contents of Different types can be used
  • Marketing Campaigns will be easier to Track with analytical tools
  • Local and Global reach
Avatar of garima kakkar
Garima Kakkar
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.

8 thoughts on “10 Types of Online Marketing Channels & their Practical Applications”

  1. I am a small enterprise engaged in printing and publishing. Could you help me formulate a strategy that will help me tap a wider clientele? . Can you help please?

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