Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Use Mailchimp To Earn Profit In 10 Easy Ways

    -  

Rate this post

Email marketing is one of the best ways to reach and retain the customers. A couple of years ago, marketers thought email marketing was dead. However, the truth is completely different. The trends of email marketing that emerged made marketers believe that email marketing is a must part for the marketing strategy of the company.mailchimp

Some facts related to email marketing

  • As per Direct Marketing Association, for every $1 spent on advertising, email marketing gives a return of $43. This can go up to even $70 if email marketing is integrated properly.
  • ROI from email marketing can go up to 4300%.
  • According to eMarketer, 81% of online shoppers who receive emails on the basis of their history shopping habits showed a greater probability of making a purchase.

Benefits of Email Marketing

1. Low cost

As compared to other channels of marketing, email marketing is one of the best marketing strategies when it comes to cost effectiveness. This is because you don’t have to spend on print, postage, and there is no fees paid in exchange for exposure on a certain television channel, magazine, or billboard.

2. Segmentation

With email marketing, you can spend money only on the targets who are interested in your brand i.e., by only sending emails to subscribers who meet certain criteria. For instance, if a company has an offer in certain areas of the country, they can easily arrange for emails to be sent only to those living in that particular area. Email marketing works best for those who gather sufficient information about their customers.

3. Tempting call to action drives sales

There are not many marketing platforms that allow customers to witness an offer to purchase an item with one or two clicks. Email newsletters can help companies drive sales like no other platform if you put a tempting call to action and a link straight to the checkout.

Ease of creating emails

You don’t need a huge team or technical experts to be successful with email marketing. You can create an attractive email using fancy videos, logos, images, and templates.

Ease of tracking

With email marketing, you can easily see what’s wrong with your way of working. Most of the email marketing software allow you to monitor open, click-through and conversion rates which make it simple to know how a campaign is performing and how it can be improved.

Easy sharing

Subscribers can share brilliant offers and deals with their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as email marketing.

Reach is unlimited

Social media is one of the platforms which help in spreading the word amongst a global audience. It lets you instantly send a message to thousands of people spread across the world.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 25th Oct, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Immediate results

Due to the quick response to an email, a business can start seeing results after a couple of minutes it is sent.

Return on investment is huge

As a business, we all look for results. The main purpose of most of the businesses is to get a high return on the investments made by them. For that matter, email marketing is one of the fantastic mediums for fetching good results with minimalist investment.

MailChimp: What is it?

MailChimp-LogoMailChimp is a software that helps you change the way you promote your product on the internet. Though it is a simple email marketing software but it still gives you a variety of options for sending, designing, and saving templates of your emails. With a number of feasible options and interface set, you can manage this software swiftly. You can create newsletters of various types with a number of social media sharing options that are simple and quick.

Here are 10 ways to use MailChimp in the best possible manner.

1. Plan an email marketing strategy and go for it

Email marketing is used to keep your audience engaged. Undoubtedly, email marketing reduces the risk of one of your subscribers reporting you for abuse. With MailChimp, you can easily create a draft, and send attractive email campaigns so why not benefit from the simple tool?

2. Be social

By connecting MailChimp to your Facebook and Twitter accounts and automatically post your campaigns to those networks and update your followers on your latest event, offerings, or products.

3. Customized template or series of templates designed

By having a customized template or series of templates that take advantage of MailChimp’s powerful template language.

4. Get yourself a MailChimp expert to get most out of this software

By hiring a participating expert, you are able to qualify for 50% back in MailChimp credits via participation in the MailChimp Expert Exchange program or EEP. By having a MailChimp expert, your organization or company will be assisted with setting up your MailChimp account, setting up your first campaign, creating a custom MailChimp template that reflects the needs and brands etc.

5. Review of MailChimp’s Integrations directory

MailChimp’s integration directory is to be reviewed in order to see which of the current products MailChimp integrates with such as WordPress, FreshBooks, Highrise, Google Analytics, etc. These handy integrations can save valuable time and resources and ensure your lists are kept up to date as well as clean of problem addresses.

6. Join your list should be everywhere

Your email signup form should be almost everyone and not just front or center of your website. It should be on your social media profiles, your blogs, and any other place you can embed your signup code and gather email addresses. Be creative. With MailChimp’s high tech and cool solution to collecting visitor email addresses for inspiration.

7. Give people something to value

Giving creative placement of your signup form is not enough. Let the subscribers know what they can expect and offer an incentive for signing up such as a sample of digital content you publish, a discount good on their next order, or a free download. A promised ‘incentive’ is also useful in ensuring subscribers complete the double opt-in process.

8. Setup MailChimp list and aggregate data

It is important to setup and customize the MailChimp list(s) and consider averaging data that you can use for targeted marketing campaigns. Collecting information like interest segments and birthdays that allow you to send a birthday wish along with an offer or target individual subscriber interests with proper relevant campaigns.

9. Customize MailChimp forms

Personalize the look and feel of your MailChimp emails and forms in order to incorporate company’s color scheme, logo, branding and polish the look. Make this email best and positive since this is your subscribers’ first interaction with your email offerings.

10. Upgrade your account

In order to avail exclusive features like auto-responders, upgrade the paid monthly account since some of these features are not available to free MailChimp account holders.

Excited to use MailChimp but don’t know how?

Learn to make your first MailChimp Campaign in simple steps.

Already using MailChimp? How do you find it?

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
  • Email-Marketing

  • Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.