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Ways to get employees to incorporate social media

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Incorporating social networking mechanization into the roots of business process has been shown to create sustainable and real business values, i.e. from higher employee and customer engagement to increased sales, productivity and much more. But many companies are still finding the transition to become a social business quite challenging.
Thus below listed are some ways to create an internal social media structure that will help the marketers in developing and effective long term social media presence as well as help the employees too by transforming the way they work.
1. End goal should be defined
First, it should be identified that how and why social media will be used to meet specific brand and business aim.

2. Consistency is crucial
To ensure content is consistently developed, published, analyzed, and tracked, weekly one hour social planning meetings should be held where each resource should spend at least 10 minutes to update the team members on what he has recently learned. Spend the last 20 minutes of the meeting in conceptualizing. Mostly the one half of the month’s meetings should focus on strategy to ensure all parties are on the same path. The other two meetings should focus on content ideation to analyze new ways to deliver content through creative contests and creative assets.

3. Create a social media task force
Depending on company’s size, one person or a group of people can lead the social media efforts. Following roles can be assigned to the group members:
• Lead strategist: responsible for long term strategic vision.
• Content manager: leads all the content planning and development across social channels.
• Community manager: publishes content all across social media channels.
• Analyst: measures the achievements of social media.
• Social media coordinator: promote communication by planning staff emails and monthly meetings.
Collaborating these roles appeals the target audience.

4. Make use of tools that can be profitable
There are various tools that are available to effectively support content publishing, optimizing and tracking.
Free tools:
• Publishing: HootSuites simplifies content publishing and helps in tracking links.
• Measurement: Wildfire app’s monitoring tool helps to standardize against competitors and also gauges social community growth over time.
Paid tools
• Publishing and workflow: Kapost helps in creating workflow streams and also assigns specific tasks to individual.
• Measurement: Through SocialBakers one can plug in to social channels against competitors, to get a sense of how to stack up in industry.
Creating social media accounts doesn’t take much time, but maintaining a presence is a long term commitment.

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