8th Anniversary Digital Marketing Scholarship Test Participate & Win!

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Webinar Recording Of Using Content To Fuel Your Sales Funnel

    -  

Rate this post

Ideally, it is the content that acts as the catalyst to analyze what works best in the interest of the consumers. If the information about the product/service offered by an organization answers the didactic questions: what, how, when, where and for whom, then things are going in the right direction. Thus, indicating that content is being aptly leveraged upon to fuel the sales funnel.

To enlighten more on this topic, industry expert Ankit Oberoi, Co-Founder, AdPushup shared his views via webinar for our community. Enlisted below are few key takeaways from the interactive session:

  • Identify the buyer persona, viz. the target set of audience to analyze for whom are you writing this content for and convey the same to sales and content team.
  • On an average take a sample size of 10 existing users and interview them. While if you are a start-up then interview the prospects to understand the common parameters.
  • Include questions revolving around the job role, skills, KPI, tools, goals, challenges, personal demographics, recent purchases etc.
  • Ensure that the content you create is relevant to your company and persona. Additionally, the content should be absolutely non-promotional, thoroughly comprehensive, up-to-date and well-designed.
  • Merely creating content is not sufficient, distributing it at the right time, on the right platform such as Google+, Subreddits, LinkedIn, Pinterest, SlideShare etc. is equally important.

So, tap on the opportunity to create buyer-centric content that will enable to pour in more sales in the sales funnel.

Learn digital marketing through live and recorded webinars from the industry leaders. Sign up now to get recordings of the same and/or for attending them live.

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
  • Digital-Marketing


  • There is 1 comment


    • 2 years ago

      Lloyyd Dsouza   /   Reply

      Great learning

    Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.