8th Anniversary Digital Marketing Scholarship Test Participate & Win!

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

What Makes Webinars Impractical and Why You Should Invest On It?

    -  

Rate this post

A webinar is a seminar held virtually. It can be done using a variety of different software and tools. Through webinars, participants and presenters can then connect to the internet for various purposes like trainings, conferences or for any need of collaboration for certain projects.

Sure, there are a number of advantages that can be gained by replacing face to face  meetings with webinars, but there are some major disadvantages to this type of technology as well.

Technical Worries

Someone who uses technology during a presentation may experience a great risk of some technical difficulties. During a webinar, wherein the audience views an audio-visual presentation using their computers, the demand for technical problems could be limitless. The reality is that each webinar participant has a different unit with different operating system configuration, connection speed, and applications. Corporate firewalls may also block the connection to the webinar and inhibit participants from downloading any information. With these glitches at an online meeting, a participant might get annoyed and frustrated and may disconnect.

Body Language

Since conducted virtually, body language can’t be perceived well. In a traditional webinar, the viewer doesn’t usually see the presenter. Often the presenter would just provide a voiceover while a facilitator transmits slides on the audience’s computer screen.

While things are happening hastily, the audience misses crucial nonverbal cues like eye contact, gestures as well as facial expressions. These things could have add deeper context and interest to the entire seminar experience.

On a live seminar, these cues would help a speaker establish credibility. Practically, an audience in a live setting does know that a dramatic pause should build suspense, while on a virtual setting, an audience that hears the speaker not speaking any word, may think that the speaker lost her place or accidentally lost an internet connection.

Control Over Environmental Factors

On a live environment, the presenter can have the control over lighting or seating arrangements to ensure that distractions are at bay while the seminar is taking place. Also, the live presence of individuals within a room may help the speaker to become more focused on what he’s doing, basically, unintentional pressure from the audience may discourage irrelevant conversations from the presenter’s side.

In contrast to using a webinar, the presenter has no control over his audience’s environment.

Further, audiences at a webinar can be wherever, so with a muted phone line, a participant can do other stuff. This could make learning really hard.

Interactive Experience

A live seminar is a great place for dynamic and interactive experience. It could be a good venue for every participant to meet new people and form valuable bonds. Further, the presenter can have small group exercises and activities to obtain better engagement from the audience, helping him deliver his message efficiently.

Basically, on a webinar, there will be no opportunity for any interactive experience that a group can have by being together along in one place. The participants of a webinar cannot know the size of the audience or whether one of their online competitors are among the online listeners.

Some webinars feature further interactivity by adding polls where the audience can be more involved on some key issues. The results of these polls will be displayed on the viewer’s screen; but to most users, online graphs from poll results is a lesser effective substitute for a live speaker asking for a show of hands from his audience.

Personal Experience

Whilst a webinar can be a strategic venue in communicating technical subjects, this kind of communication may come up lacking when it comes to other matters. Basically, a collaboration about best marketing technique for a particular product may not be of much value when the participants cannot have a personal experience with the said product.

It can be compared to a chemistry experiment, where the entire thing can be explained clearly through a  webinar, but when performed hands on by the participants, could be vague and difficult. Certainly, pictures and graphics cannot always convey exact information that can be obtained from a tangible exploration of a subject. At some sort, webinars may severely limit the ability to practice and refine fresh skills or to support the participant with a hands-on  experience.

This post isn’t crafted to diminish webinars, it is actually made to show that despite its imperfection, webinars can do great for your business.

Despite the above-mentioned disadvantages of webinars, this should not necessarily mean that communicating through webinars must be discounted entirely. Know that webinars are highly effective in demonstrating some uses of software or other computer applications. Mainly, when a certain subject  or  presenter does not require any hands-on experience for full grasps of a matter, a webinar can work great for distant participants who won’t be able   to participate in a live  seminar. 

As the day passes, the technology becomes more advanced, this advancement will help webinars be able to overcome their  currently existing problems. For example, a webinar  with video conferencing help surpasses the limitation of not being able to see the instructor or even the audience. Also, webinars can be effectively utilized in communicating an information with a face to face follow up meeting that would allow a more notable interaction when the group has a previous knowledge of the matter.

Regardless of their disadvantages, a webinar can be an effective learning and marketing tool when utilized in the right setting, and an understanding of some of the common pitfalls can help the instructor work his way to overcome them and provide a better learning experience. 

Below are some the many reasons that could make you love webinars: 

  • Sense of Event

The primary reason to love webinars is that you get the opportunity to have a sense of event around your ideas, value and information. This could attract further attention that may yield to further traffic and positive awareness. True, there is a direct attraction to something that is “live”, but then the impact of people sharing their willingness to attend could be also a great form of promotion  opportunity.

  • Interactive Presentation of Information

When you present your information live and interactive, the viewers can have the power to question, clarify and drill down the part of the information that interests them most. Now instead of guessing what your audience wants, you can allow them to ask you. This would mean that sharing information is deeper and accelerated compared to other forms of presenting  content online.

Further, while presenting, you are creating the product in real time. You can have recordings which can be redelivered in various forms like video, audio, slides and transcripts.

  • Better Form of Connection 

Considering that your viewers get to hear and interact with you, your credibility and connection to them build way faster and deeper when compared to chat or other forms of online communication. It could be the next best alternative to meeting in person, but with better advantage as webinars allow you to present in front of hundreds or even thousands  of people at once without any travel  involved.

  • Obvious Profit Benefits

There are various benefits from using webinars, especially when it comes to profit. People would settle to spend money with individuals they know and trust, and webinars can help you achieve that.

Most marketer today would say that if you are able to review, promote or discuss your product in a webinar, there is great chance that there will be an increase in your sales.

Whether through demonstration or there is an active audience interaction, it can give you a vital marketing platform where you can clarify some crucial product information. Also, who could ever forget those paid webinars where your content is effectively presented as an online course?

  • Attract Right Leads

When it comes to having the most qualified lead generation, most modern marketers would agree that webinars can be an effective podium for an efficient content offering. Not only can webinars be a great tool in generating qualified leads during a broadcast. Trying to publish the recording on your website may allow you to generate staggering 85% more leads at the end of the webinar. 

  • Cost

Conducting a webinar is undoubtedly more cost-effective than having in-person meetings as the participants may only log on to the internet to view a webinar. This would save you from major expenses like hotel accommodation and airfare. Also, all webinar materials can be retrieved from computer files, lessening the need of having costly photocopies, pamphlets, training forms and other essential paperwork.

Conclusion

Webinars are certainly a low-cost form of brand promotion in contrast to other popular marketing option like in-person meetings and trade show booths. Along with an effective promotion strategy, a good number of industries would see that the ROI of webinars can exceed their expectation.

Mellisa SymondsAuthor Bio

Melissa Symonds is an entrepreneur and the web creative content specialist at LinkVista Digital Inc. She loves her work in helping businesses grow and thrives on doing better in search engine optimization and management. Check her services at www.linkvistadigital.com

  • Digital-Marketing

  • Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.