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What type of content can you easily share?

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It is absolutely correct to say that in this day and age, if a company does not employ social media marketing, it is simply missing out on a powerful strategy that can help elevate your audience and customer base drastically. Social media gives voice to marketers. It helps you to communicate in a relaxed and conversational way with existing as well as potential customers. But what you communicate with people will determine your ability to influence the buying decisions of people.
A great content is the one that provides value and is capable of attracting more friends, fans and followers. Here are three types on content that you can easily share with your network:
1. Existing content
The best place to start is with what you already have. A little polishing of the existing assets can turn out to be lead generating content. The existing content like design tools, product videos, case studies and datasheets created by the marketing team is the most valuable to your prospects and can be leveraged to increase engaged and qualified traffic.

2. Others’ content
Sharing other people’s content is called content curation. If you are active on social media, it is highly likely that you use content curation in your online marketing strategy. If you find something interesting and valuable, simple share it with people, as they might not have seen it otherwise. By curating and commenting on others’ content, your value as an expert in that area rises significantly. Also, expert benefits as his content is seen by a new audience.
In a world of information overload, finding great content and sharing it successfully boosts your credibility, visibility and consistency.

3. Own content
Continuously creating fresh content is one of the toughest part of social media strategy. But keeping your blogs freshened up is necessary to entice visitors to return. Also, creating original content in the form of blog posts, articles or webinars has many benefits such as increased credibility, enhanced search engine rankings and the ability to re-purpose your content into other forms.
Encourage participation from your blog readers by asking them to write a post on any topic they are passionate about. This not only gives you a break but also provides fresh view point to your blog community.
There is no dearth of shareable content. The key is to know what type of content your audience is looking for and then stick to it. The more you share, the more you grow.

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