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Which Is Better: Paid Ads Or Free Ads?

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Introduction

Everyday all over  the world , thousands of new websites are being added every day. All of them have one thing in common. They need advertising. So the next question is , how will they advertise and get their message out to the vast majority of internet junkies, and which type of ads are most viable for their business to best meet out their objectives. The Internet is the best thing that has ever happened to the home-based or small business owner wanting to reach a global market. People living the cities spend more than 64% of their leisure time involved in some sort of activity online, be it on Social Media Platforms , Blogs , watching movies or just surfing in order to kill time. All of these people are technically a business Lead for Small and Upcoming Businesses as well as Large Corporate Houses. How they reach out to the millions of people across the world depends upon the strategy they wish to initiate. And this is where the dilemma crops up for Up-Starts and Small Companies, whether to use Free Advertising or Paid Advertising. And today we shall discuss the pros and con of using Free Advertisements and Paid Advertisements.

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The benefits of online advertising:

1.) Cost efficiency

Your online ads will be viewed by millions of people, 24 hours a day. And you can effectively reach out to all of those people online if your business is effectively advertised on all the major platforms.

2.) Segmentation

The Internet is the easiest place to advertise directly to your market.  If you publish knitting magazines, you can get 100% relevancy by advertising on knitting sites and yarn shops. If you’re a regional magazine, you can limit your advertising to specific geographic areas.  You can effectively target and segment your market without time on extra resources.

3.) Interactivity

Now that you can include videos, surveys and other interactive activities in your ads, you have many more opportunities to engage with your audience.

4.) Options

The there are so many different types of web advertising platforms available for the Owner , and he or she can choose the best one for his company according to their Targeted Audience, Budget, Competition and various other Environmental Factors.

Argument for Free Advertising

Free Ads

1.) Easy to Understand: First off, the major benefit of free advertising is pretty easy to understand. With free advertising you never have to pay a dime to get what you are offering in front of a large audience.

2.) Free Postings: Another reason that free advertising is a good choice is because it is becoming more widely accepted across the world. Today more people than ever before are reading free advertisements in hopes to find what they are looking for.

3.) Wide Audience: The free classified websites have thousands of users that visit them daily. This increases the chances of items being sold. Potential buyers will see the listings within minutes after they are posted.

Major companies providing Free form of Advertising are :

  • Craigslist.org
  • ClassifiedAds.com
  • USFreeAds.com
  • DomesticSale.com
  • Classifieds.Yahoo.com

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Argument for Paid Advertising

There are several benefits to paid search advertising which makes it a viable choice for online advertisers that want to maximize their marketing budget. Some of them are listed as below

1.) Paid Search is Highly Targeted: The straightforward tools for setting up a paid search advertising campaign makes it a simple exercise to target your message at specific groups that match your demographic; including age, sex, region and even by interests.

2.) See Immediate Results: The speed of attracting new website visitors to your offers is one of the things that makes paid search advertising such an attractive option.

3.) Maintain Complete Control: A cleverly crafted ad, which leads to a well designed website landing page enables you to remain in control of your message – and provides you focused direction towards the brand building of your product.

4.) Realistic and Measured Return on Investment (RoI): By setting – and then sticking to – a realistic ad spend, a paid search campaign can deliver a real return on your investment. The key is to set a maximum monthly budget, analyse campaign results and test, tweak and test again.

Major Companies in India providing Paid form of Advertising are :

Popular Paid Advertising Brands

  • Google Adwords
  • Facebook Advertising
  • Bing Ads
  • Amazon Product Ads
  • Retargeter

Free vs Paid Advertising : Which is Better ?

A combination of free & paid advertising should be reasonable. However, for a new site, free promotion has to be a priority. When your site produces enough budget, you can choose paid advertising selectively. After all, free promotion needs more time and will run into the bottleneck. Eventually the most important decision will be made depending upon a wide variety of factors such as Type of Business, Content, Audience, Geography, Budget, etc. Only after careful consideration of all these factors can the business owner make an informed decision between Free Ads and Paid Ads.

Image Courtesy: bukge, OmniaClassifieds

  • search-engine-marketing-training

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