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Why Are B2B Marketers Curious To Learn About Social Media?

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social_media_0-300x200Social Media, by far has created enough stature for itself and the entire populace can’t imagine the world doing without social media by any chance. Social media has immensely made an impact on people’s life and will continue to do the same with the wheel of time proceeding further with each passing day. People are adapting various social media platforms and techniques with ease and are all the more complacent with the flamboyant nature social media possesses. Social Media has big names involved within it’s territory. To name a few of them-All these social media giants mentioned above are doing huge business online with wondrous marketing strategy and a unique one by each one of them as well. There is a tough competition going on tremendously with each other and no one is leaving a single stone unturned to make their respective organization turn out remark-worthy and best in the eyes of the people across the globe.

Social Media, by far has created enough stature for itself and the entire populace can’t imagine the world doing without social media by any chance. Social media has immensely made an impact on people’s life and will continue to do the same with the wheel of time proceeding further with each passing day. People are adapting various social media platforms and techniques with ease and are all the more complacent with the flamboyant nature social media possesses. Social Media has big names involved within it’s territory. To name a few of them-Facebook, Youtube, LinkedIn, Twitter, Instagram, Pinterest, etc. All these social media giants mentioned above are doing huge business online with wondrous marketing strategy and a unique one by each one of them as well. There is a tough competition going on tremendously with each other and no one is leaving a single stone unturned to make their respective organization turn out remark-worthy and best in the eyes of the people across the globe.

As per the industry report, B2B marketers are eager to learn more about social media and it’s ROI (Return on investment). Every marketing activity is done with a predetermined motive to get a decent ROI, if not a huge one for the marketing strategy any particular organization has undertaken. As per the report which was published on May 29,2015 :B2B marketers plan to increase social media usage this year, while also striving to gain a better understanding of its impact on business. The data shows 80 percent of the B2B marketers intend to increase their use of LinkedIn,  and about 53 percent said they would do the same with Facebook, while 40 percent cited Instagram. Approximately, 71 percent of B2B marketers also said they are interested in learning more about using LinkedIn for social media marketing. 57 percent said the same about Facebook, while 39 percent wanted to learn more about Instagram. This craving for knowledge is on top of marketers’ desire to measure their ROI for social networking. The report showed that 88 percent of marketers still want to know how to measure their return on investment for social media activities. Previous research reveals that there has been a consistent problem over the past five years. Social media marketing will stay active and will become an important component of many B2B marketing strategies if it has not already become one yet. Some marketers, however, are still eager to learn about social media and its impact, according to Social Media Examiner’s 2015. A recently launched social media service may also be of interest to marketers looking to network with those in the industry and see examples of successful material to implement on Facebook and Twitter, for instance. The website, Shocase, was launched early in 2015 exclusively for marketers. Jake Sorofman of Gartner told Forbes, “this network is meant to supplement services like LinkedIn for example, B2B marketers can utilize Shocase to gain a better understanding of LinkedIn and what works best on the platform”. Social media marketing is really a no-brainer and something that every B2B marketer should prioritize. Proper planning activity on these services and using other communities to learn new ideas, can boost B2B interactions and, as a result, marketers will see a significant ROI.

SOCIAL NETWORKING AND ROI :

The “State of Digital Marketing” report published by Web Marketing 123 shows that only 17 percent of B2B marketers can successfully show ROI for their social media efforts. However, 66 percent said they could exhibit ROI with the help of Email, while 37 percent said it was possible with paid search. 46 percent of marketers said they weren’t sure which social networking platform benefits their overall bottom line.Despite these statistics, data shows that marketers intend to invest more money in social media over the coming years. The CMO Survey shows that by 2020, B2B CMOs will be spending at least 20 percent of their budget on social media marketing. At the moment, they put 9.3 percent of their budget towards these efforts.

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Via : chialichien.com

The most integral part of the scenario is the Return on Investment part which concerns the B2B marketers to the core of its existence. For business to business (B2B) brands, building a successful social campaign permits to engage communities and respond to customer service which calls-to-action. In fact, Social Media in B2B scenarios are no different than any other sales-focused marketing effort. Social helps to attract and engage business customers throughout the sales cycle, creating awareness and interest, and through brand recognition, enhances the sales. This social sales cycle is often measured as “ancillary” even though it directly affects the financial bottom line. In a B2B, organizations are looking for targeted buyers in specific roles and functions, the offering is more complex in this case, pricing is complicated, and multiple decision makers often influence the final outcome at the end. Moreover, investments in marketing are highly scrutinized with respect to return – marketers must be laser-focused on streamlining the buying cycle and influencing the pipeline.

Image Credits: Blog.market8, chialichien

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  • There are 2 comments


    • 2 years ago

      Sachin Patil   /   Reply

      Nice article by author. Nowadays, Social Media plays a vital role in marketing. It is very much useful for increasing branding and awareness. Small businesses can get more revenue through Social Media. It is necessary to do Social Media Marketing to make brand of yourself.

    • 2 years ago

      Anamitra Saha   /   Reply

      Thank you, Sachin Patil.

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