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Why To Use Google Adword Keyword Planner?

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Keyword search is really important in the SEO game. Here, you not only gear up for the process but also understand the search pattern of your customers. Let’s discuss the most important reasons for you to use Google Adword Keyword Planner:

  1. Keyword Research
  2. Understand Competition
  3. Plans your Budget
  4. Prepare Ad groups
  5. Help Niche Marketers
  6. Traffic Estimation

 Keyword Research

The first and the foremost step taken by search marketers is to do a thorough keyword research and analysis before making further move. Google’s Keyword Planner offers search options to check if a given keyword has a potential or not. The results provides us the average number of times a particular keyword has been looked after in a month. It also provides the suggested bid amount which can be placed while buying that keyword. The screenshot depicts the same –

Keyword Research

Keyword Research

Understand Competition

The same research provides us an overview of our competition as well. In the results, you will see different columns and one of them being competition. Here you can either see Low, Medium or High indicator; thus, explaining the competition level. For example, I have taken Bluetooth speakers as keywords. Here is the screenshot:

Competition levels

Competition levels

Plan your Budget

Keyword Planner has simplified the job of a marketer today by introducing the transparent way of bidding. Bidding on the most sought after keywords makes sense, as everyone wants to get on the top. Though there is a lot which explains the actual CPC cost, however the suggested bids would help you understand the most closest bid we can place.

Prepare Ad groups

Ad Groups

Ad Groups

Ad groups allows you to set up a group which would enlist a couple of related keywords. It segments our selection of keywords so as to organize our campaign and not dilute our efforts if using different campaigns. Hence, it makes perfect sense to have a comprehensive set of Ad groups for different campaigns, especially if a business is huge. For example, an e-commerce website has thousands of products to offer, in such a case to have seamless user search experience, the keywords can be segmented according to the product offerings.

Help Niche Marketers

The granular details provided by keyword planner helps budding marketers identify the untapped segments. Since the user is at the center, and everything revolves around what his/her needs are. The keywords provide all details of what users are searching the most. Even niche markets, such as a specific market allows you to understand the needs of customers. Using different permutations and combinations of keywords, marketers can help understand their search patterns & eventually leverage the same.

Traffic Estimation

By looking at the average monthly search results, you can easily find the traffic estimation for your keywords. This can be looked at country as well as city level. Hence if you are a local SEO player, you can easily filter the data according to your need. Brilliant, isn’t it? Take a look at the change in average monthly searches following a change in the filter where I selected Bangalore in place of India.

Traffic Estimation

Traffic Estimation

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