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WHYTO integrate Social Media with SEO?

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There are many people that feel that there is great similarity in engaging your audience through SEO and Social Media as the success of the both the platforms depend upon gathering the interest of your audience through the content published and shared on social networks and email.

Integrating Social Media and SEO begins with creating an impeccable content strategy, which helps in gathering all your content efforts in a single cohesive plan. Rather than pushing your content to your audience, it is important to create content that engages your audience. In addition to a cohesive content strategy, you also require an active social media presence, social share buttons on your website and blogs on which people can leave their comments and also share the information with their friends and colleagues.

Some simple tips that can help you in integrating your social media efforts with SEO are:

  • Search for keywords that drive traffic to your website – Searching for these keywords will help you in creating content that targets them. In fact, there are various free tools available that help you to do some basic keyword research.
  • Search for your Social Keywords – This is not very easy and take a lot of your time. But with the availability of free tools, you can create a list of keywords that are most often found in tweets, comments and other social network queries.
  • Search for some of the popular social posts – This activity will simply help you in creating content that your audience wants to engage in.
  • Uphold your social presence – It is important that you share content daily on some of the popular social networking site. However, here it is important to gauge the right time and day depending upon your industry.

SEO and Social Media, both of them are places for creating content. Both of these platforms are used for creating awareness, engaging customers and generating leads. In order to integrate them, it is important that you create content using appropriate keywords that makes it easy for your prospects to locate your services and products. Further, it is also important for you to share your content in social media networks that shows your active presence and raises an opportunity for people to share.

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