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WHYTO make your blog mobile friendly?

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We have talked previously in one of our blogs about mobile marketing. Now let’s understand that how can you make your blogs mobile friendly.

It has been found that in year 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is significantly set to increase in the future. Today, in this blog post, we will explore the importance of mobile for your blog and also the different options available that can help you to support your blog on a mobile device.

Is mobile really important for your blog?

It has been found that a large number of your readers usually access your blog from their mobile devices. In the coming years, smart phones usage will significantly increase and don’t be surprised when you find users accessing your blogs through their mobile devices rather than a desktop.

However, before you make any kind of investment in this area, it is recommended to check your analytics in order to find out that how many people are accessing your blogs through their mobile device. If you use Google Analytics, you can quite easily view this information under the audience section. From there you can select Mobile>Overview option, which displays a screen showing you the amount of traffic that comes from a mobile device. From here, you can also switch to a pie chart view to see the percentage of the site traffic that is coming from mobile. It also gives you information on the types of mobile devices that have been used to view your blog content.

How can you test you Blog?

The best way to test your site is by trying to view your blog and interact with from a variety of mobile devices. In fact, Google also provides a website that can help you in testing your website compatibility with different mobile devices. If you conduct search on various search engines, you would find variety of tools to test your website. This will further help you in determining how your content looks on a mobile device.

How can you support visitors?

There are various options through which you can create a mobile version of your website. Below mentioned are some of the most common options that you will consider.

Don’t make any changes to your Website

Even if you do not make any kind of changes to make you website mobile friendly, your users will still be able to access information through a web browser on a mobile device. However, at the same time, there are chances that your website won’t operate correctly. These are some of the typical issues:

  1. There might be requirement for too much scrolling on the right – Since your website would not fit in appropriately on the mobile device; chances are that your visitors would have to scroll a lot over to the right in order to access information. This raises the chance of delivering a poor impression on your visitors.
  2. Inappropriate adjustment of images and videos – On your website, you have sufficient space to display the images and videos, but on the mobile device, you cannot view the entire image or video on the screen without scrolling.
  3. Font of the website content is too small to be read – Usually in mobile devices, chances are that the font of the content might be too small to read, which would require regular pinching of the fingers to enlarge the content for easier readability. Although, this makes it quite easier to read the content, but at the same time might also require frequent scrolling.

 

Build a separate mobile version of your Website

Looking at the above difficulties, it is always better to also create a separate mobile version of your content. This would further help you in building two effective websites, one to operate impeccably on desktops and other for mobile devices.

If you are interested in creating a separate mobile friendly website for your visitors, you can search Google for some simple guidelines that can assist you in this process.

Use a Mobile-Optimized theme

Having a mobile optimized theme means that you would have only one website, but a different version of it is displayed when visitors are on a mobile device. This makes the website lightweight and fast.

Create a Responsive Design

A responsive design means that your content will automatically adjust to the size of your device. You can have a single website and same set of content, but depending upon the device to be displayed, it is automatically laid out differently. Additionally, with a responsive design, you can also have the image sizes adjusted so that you are not downloading large images on a mobile device.

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