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What is YouTube Live and how does it Work?

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With great upsurge in Video Marketing, YouTube has been constantly trying in last couple of years on everything from video quality to the legality of the substance that shows up on the YouTube and in the process; it has come up with the YouTube Live.

Up until now, the videos we have been watching on YouTube were recorded in the past and then displayed to us, but with this new stride, YouTube will enable individuals to stream videos in real-time. Youtube has tried this in the past as well with occasions like a U2 Concert, a Barack Obama Speech and the Indian Cricket League. This DV blog will help you know everything about YouTube Live Streaming, YouTube Live TV, and other related facts. Let us firstly understand What You Tube Live is-

YouTube Live Streaming

What is YouTube Live?

With YouTube Live, you can meet your audience live by using its YouTube Live Streaming feature. However, before you begin with your live video YouTube, you have to do following things:

  1. You need to confirm that your YouTube channel is verified.
  2. You also need to confirm that you have no live stream restrictions over the most recent 90 days.
  3. You need to enable live streaming-
  • On desktop, you should go to Creator Studio Tools – > Live Streaming.
  • On the YouTube application on Mobile- Create a Live Stream.

How does YouTube Live video work?

Live YouTube would be incorporated directly into the YouTube mobile app, so there is no compelling reason for you to download a different application to run You Tube live. Unlike the applications like Creator Studio (alleviates the process of managing channel for creators) and Capture (aids creator to begin recording in a snap and then edit and share those recordings of any length from their telephones), YouTube Live Streaming will not need its own application.

You simply need to hit a Red Capture Button toward the edge of the YouTube application, take or select a thumbnail photograph, and then you will be ready to broadcast live.

How to begin YouTube Live Streaming

YouTube Live Video

Once you have enabled your channel as discussed above, you have three alternatives to begin your live YouTube:

  • Stream Now

It is a snappy and simple approach to go live on YouTube. Begin sending your video content and YouTube will consequently begin and stop the stream for you at the correct time.

  • Events

It gives you more control of your YouTube Live Stream. You can check and see before you go live, and you will have the backup redundancy streams. Additionally, you can begin and stop the stream as per your wish.

  • Mobile

It lets you have a chance to stream from the main YouTube application. Once your mobile stream ends, a file of the stream is saved to your channel and you will have the choice to alter the security setting or erase the file as well. To be qualified to utilize YouTube live on mobile, your YouTube channel must have 100+ subscribers.

Let us now go in details and understand how these three overstated options to start YouTube Live Videos function-

Three options of YouTube Live Streaming-

1. Stream Now

YouTube Live

Stream now is the basic approach to YouTube live. In this, YouTube identifies the frame rate and stream resolution in an automated fashion. Once you are live, YouTube will transcode the live streaming to lower resolutions so the majority of your fans and followers can make the most of your stream regardless of the nature of their Internet connection. To go live in a split second, you need to follow below given steps-

  1. You need to download and setup your encoder utilizing the Stream Name/Key and Server URL.
  2. Now, you need to add a title and description in the BASIC INFO tab. You can likewise include a custom thumbnail that speaks about your event.
  3. Scheduling your next stream time is also an optional feature given in YouTube live, and you may set that here.
  4. In case you select the Gaming Category, you need to add a Game title to individuals who search your stream.
  5. In next step, you will be required to set privacy settings to Public, Private or Unlisted.
  6. Now STREAM OPTIONS tab will be visible to you, there you need to select between Low Latency or Highest Quality stream options.
  7. In case you only have the rights to live show then check the Mark Archive Unlisted when Complete box. You may utilize this to expel the recorded live events from the search list. You can still share and embed the link and this will apply the setting when the live event is finished.

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At the point when the YouTube stream is live, you can connect with your fans by using live chat. To make your Live YouTube session more effective, you should-

  • Share the link over different social networking platforms utilizing YouTube’s SHARE feature.
  • Constantly monitor the real time Analytics section of YouTube live video.
  • Keep an eye on the stream in the player, in the Stream Health tab and also in top Status bar.

At the point when your YouTube Live stream is over:

  • You should stop sending content from your encoder and YouTube live will automatically end your stream.
  • YouTube consequently files/stores the event up to 12 hrs and make it accessible in the Video Manager. YouTube also prescribes recording a local archive as a backup for your YouTube live video.
  • You should remember that YouTube Video Editor Features are not as of now accessible for videos longer than 60 minutes.

2. Events

YouTube live working

As said over, Events let you have more control of your YouTube live video. You will have the capacity to choose the custom-fit privacy and security alternatives, set up a backup stream for redundancy, fix a start time, make different live events, and stream them all at the same time. To select events-

  1. You need to go to CREATOR STUDIO, click on LIVE STREAMING, and select Events.
  2. Then, you should click on New Live Event on the right.
  3. Now, you need to complete the Basic Info tab, where you need to-
  • Fill Title, Tags and Description.
  • Enter Start and End timings.
  • Select privacy Settings as per your preference. You can pick in between Unlisted or Private to test Events. Only the Public events appear on YouTube channel
  1. Finally, you need to choose Quick to launch Hangouts on Air. To use custom encoders and controls, you should select ‘Custom’.

The Info and settings tab is not at present accessible on tablets or mobiles.

Live YouTube allows you run numerous concurrent live streams. For each live stream you make, you should relatively expand your encoding and network assets. For instance, three concurrent live streams would oblige you to triple your encoders and transfer speed or bandwidth. You need to keep in mind that each live stream should be separately begun and halted.

Advanced Settings in Events

Choose the Advanced Settings tab. There, you will see following options-

  • Live Chat & Responses:

It is best for Moderate live chat sessions and in this, viewers are restricted to a greatest of three comments every 30 seconds and can’t post unique characters, HTMLS, and URLs. Embedded players are not followed by the comment module.

  • Distribution Options:

Help you enable or disable subscribing and embedding notifications for your YouTube live TV.

  • Recording:

Archives past 8 hours may not be captured in Events. YouTube live prescribes recording a local file as a backup. Remember YouTube Video Editor just permits altering of recordings 3 hours or less.

  • DVR:

It lets you Pause or rewind the event and come back to live streaming. The DVR will show the latest 4 hours at 30fps, or 2 hours at 60fps at low latency.

  • Broadcast Delay:

Helps you introduce a 30s or 60s delay in your broadcast to the people stream. Even without any delay, you ought to anticipate that the preview player will be up to 15 seconds behind the live video YouTube.

  • You can promote your YouTube event to the greater part of your fans utilizing featured content.

Monetization and Claimed Content in Events

  • Choose the Monetization tab. Then to Claim this video, you need to apply Track, Monetize or Block policy.
  • Monetization enables Ads to serve pre-rolls and mid-rolls Ad cues when manually embedded.
  • Now, you should click the blue Create Event button to load the Ingestion Settings tab.

3. Mobile

Android Mobiles

YouTube live streaming on Mobiles

YouTube live is accessible on Android 6.0+. You would now be able to live stream from the main YouTube App on Android mobile. After a mobile YouTube live stream completes, a chronicle of the stream is made on your channel and you’ve the choice to alter the privacy setting or erase the document.

Prerequisites for YouTube Live on Android Mobiles

You need to affirm that your channel is verified and that your channel has no live stream restrictions in the last 90 days. You also need to know that for YouTube live on mobile; it is must that your channel has more than 100 subscribers.

How to enable YouTube live for Android for the very first time-

  1. Download the most recent adaptation of the YouTube Android Mobile App.
  2. Choose the camera button.
  3. Grant consents for the YouTube application to get to the Camera, Storage and Mic.
  4. If asked then verify your channel.
  5. Choose ‘GO LIVE’
  6. In the event that you don’t have a channel, you will be prompted to make one in the wake of choosing Go Live.

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How to Create an Android YouTube Live Stream-

  1. Choose the capture button.
  2. Choose GO LIVE.
  3. Create title, and once you do this, choose privacy setting.
  4. Optional: select settings-
  • You need to add a description, and then enable or disable live chat. Once you do this, you need to enable or disable age limitation for your YouTube live stream.
  • Now you need to indicate whether your stream contains paid promotions, and then include a paid promotion disclosure. After this, click on the back arrow.
  1. Now select Next to take a photo for your thumbnail.
  2. Optional: stream in Landscape mode.
  • Hold your gadget in the landscape mode.
  • You need to ensure that your phone’s screen rotation is off.
  1. Optional: To share your stream, click on SHARE.
  2. Now, choose GO LIVE.
  3. For ending your YouTube Live Stream, you need to select FINISH, and then OK. A file of the live stream is made on your YouTube channel after the stream closes.
  4. You can alter the privacy setting or can also erase the file on the My Video page of YouTube Live TV channel.

IPhone and IPad

YouTube Live video

YouTube live is accessible on iOS 8+. You would now be able to live stream from the primary YouTube App on your IPhone or IPad. After an IPhone YouTube Live Stream ends, an archive of YouTube live is made on your channel and you’ve the choice to alter the security setting (or erase the recorded archive).

Requirements for YouTube Live on IPhone & IPad

You need to confirm that your YouTube channel is a verified one and additionally, you need to confirm that you have no live stream confinements over the last 90 days. Similar to Android case, for your YouTube Live on IPhone and IPad, your YouTube channels should have 100+ supporters.

How to enable YouTube live Stream for IPhone

  1. Download the most recent versions of YouTube App for IPhone and then choose the Camera Button.
  2. In next step, you should grant permission to your YouTube application to access your IPhone’s Mic, Storage and Camera.
  3. In case you are prompted then you need to verify your YouTube channel and then you can choose to Go Live. Now, your YouTube channel is enabled for IPhone.

How to Create IPhone YouTube live stream

  1. Firstly, you need to select the capture button and then select ‘Go Live’.
  2. Now you need to create title and then select a privacy setting. Then comes some of the optional settings for creating iPhone YouTube Live Streaming-
  • You need to add a description and then enable or disable Live Chat.
  • Once you do this, you should enable or disable age limitation for your YouTube live stream. You also need to indicate whether your stream contains paid promotion, and if yes then include a paid promotion disclosure. Now, you should select the back arrow.
  1. You need to select ‘Next’ to take a photo for your thumbnail. You can also upload a custom thumbnail in your IPhone YouTube live streaming.
  2. Streaming YouTube live video in landscape mode is an optional feature that you can manage by holding your device in Landscape mode, and making sure that your screen rotation lock is off.
  3. To share your YouTube Live Stream, you need to tap on Share, which is also an optional feature. After doing this, you need to select “Go Live”
  4. To end your YouTube Live Stream, you should select FINISH and then click on OK. A record of the live stream is also created on your YouTube channel once the stream ends. However, you may edit the security setting or delete the record of your live stream via My Video page.

Live Chat on Mobiles

Chat messages on Android and IPhone mobiles can be directed in the same way as regular messages. You can dole out moderators; block words proactively, block users from chat, oversee spam messages, or delete chat messages quite easily. Different options available to manage live chats on mobile are-

  • Moderate live chat – You can assign moderators for all live chat sessions
  • Embed live chat – During a live stream, you can embed live chat on your own side by using an iframe.
  • Disable live chat – You can disable Live chat at any time, even after the event has started.
  • See post-event comments – Post-live comments appear below the player after the stream ends.
  • Slow mode – It allows you to limit how frequently each user can comment by setting a time limit between comments.

Final Thoughts

In the event that you need to implant your live stream on a site, you need to ensure that you have an endorsed AdSense account connected to your YouTube account. The process is quite easy, and with the booming prevalence YouTube Live TV, it is only going to be more and more popular as well.

Google formally entered into the streaming of live TV with YouTube Live TV that gives you a chance to get to live and see recorded content from significant TV networks commonly found on cable. It is accessible close by YouTube’s current substance, and it perfectly works on every screen you can watch YouTube on; however, it just charges a fix amount of monthly fee from users.

YouTube live is one of the most contemporary and highly applicable features that Google introduced in recent times. I hope the article helps you understand and configure your YouTube Live Streaming account.

Still have some doubts about YouTube Live? – Feel free to ask us in comments.

Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
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