Certfied Digital Marketing Master (CDMM) Course

24 Weeks Live Online Training


Sample Session Recording


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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

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Limited Seats Only!

You can join the upcoming batch for FREE and participate in the first 4 sessions. If you like the sessions, you can continue with the program by paying the complete registration amount.

Dates: June 16 – Dec 26, 2014 (48 Sessions)
Days: 2 days/week (M & W)
Session Time: 7:30 PM – 9:00 PM (EDT)
Price: US$ 2499 999


Please note: Your enrolment is subject to our confirmation.

Who should become CDMM?

CDMM Course Coverage

Detailed Curriculum

SESSION 1

  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • Whitelisting
  • Response Handlers
  • Bounces

SESSION 2

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes
  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters

SESSION 3

  • Introducing: CRABS
  • Does your emails have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better
  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behaviour patterns
  • Analyitcs
  • Automation and more..

SESSION 4

  • Customer personal tool kit
  • Complete email marketing worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy toolkit
  • Email contact strategy template
  • Email campaign calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web resources to improve subject lines, html codes, spam testers and deliverability issues

Session 1

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

 

Session 4

     

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

 

Session 1: Attracting your potential customers into conversion funnel

Session 2: Converting your prospects into leads using emails

Session 3: Digital marketing: Optimizing the conversion funnel

Session 4: Managing leads and making them sales ready

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
  • Overview of the tools
  • Understanding advance functionality
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
  • Importance of UI/UX design
  • Call-to-action
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
  • Multivariate Testing
  • A/B split Testing
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

  •  Evolution & Growth of Search Engines
  •  How Google Work's - Basics of SEO
  •  Periodic Table of SEO success factors
  • Basics of HTML
  • URL, Meta Tags, Title, H1, Images
  • Crawling: XML & HTML Sitemaps, Robots.txt
  • Achor text, Internal linking
  • Tools: Google Search Console, Bing Webmaster, Google Analytics setup
  • Keyword Planner tool (Search volumes, Competition, Business priority)
  • Mapping keywords to website pages
  • Competition Analysis
  •  Thinking before designing a website (goals, strategies & measurement models)
  •  Mobile responsive / adaptive design
  •  Importance of HTTPs
  •  Site schema (rich snippets) & architecture
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken links
  • Canonicalization
  • 301 redirects
  • Custom 404 Error pages
  • Content marketing basics & its importance
  • Directory submissions
  • Local listings
  • Niche backlinking via influencers & articles
  • Social bookmarking
  • Press Release optimization
  • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
  • Online Reputation Management & Influencer outreach
  • Local SEO (Schema for addresses, local keywords, local websites)
  • Mobile SEO best practices
  • On-page & Off-page audit strategy
  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
  •  Audit Report
  • Search Algorithm overview
  • Panda
  • Penguin
  • Hummingbird
  • Keeping track of algorithm updates
  • Tracking ranks (Webcam)
  • Google Analytics Custom Reports
  • Creating your custom dashboard
  • Voice search
  • Augmented & Virtual Reality
  • Wearable devices & latest tech
  • Semantic web
  • SEO
  • Backlink Builder ( Influencer Manager / Outreach)

Session 1

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and large scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users

Session 2

  • Basic Metrics
  • Main Sections of Google Analytics reports
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense
  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search
  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Session 3

  • Setting-up goals
  • Goal reports
  • Ecommerce tracking
  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources

Session 4

Session 5

  • Facebook insights
  • Twitter analytics
  • Youtube analytics
  • Social Ad analytics / ROI measurement

Session 6

  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics

Who will be the course trainers?

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Nikhil Kumar Digital Vidya Trainer

Nikhil Kumar Verma

Lead Trainer at Digital Vidya

Nithyanandan Ramakrishna

Senior Marketing Manager, Strategic Outsourcing Services Pvt Ltd

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Prateek Shah Digital Vidya Trainer

Prateek Shah

Lead Trainer at Digital Vidya

Saumar Deka Digital Vidya Trainer

Saumar Deka

Social Media Strategist @Cyient

Satyam Gambhir Digital Vidya Trainer

Satyam Gambhir

Consultant, Infosys | Founder & Editor, Marketinomics

Faqs?

  1. How to get the Certification? After your 12 weeks course, you will appear in 1 hr online exam. You will have to score 50% in the online exam to get CDMM certification.
  2. What will happen if I miss any live session? We understand that. We will provide you recording of the session.
  3. Will I be able to clear Google Adwords certification if I participate in your course? Yes, our SEM (Search Engine Marketing) course will enable you to do that. It actually covers far more than just Google Adwords.
  4. Why did you choose online medium for delivery? There are number of reasons for it. We’ve been successfully organizing instructor-led, online courses since last 3 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning to you by allowing us leverage the expertise of industry experts, who are based out of multiple locations. There is a separate lead trainer for each of the modules. Moreover, online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration.

Digital Marketing Vs. Traditional Marketing

Digital has already surpass the reach of other so called “Mass Media” channels in many geographies including India. Other than reach, Digital offers new kinds of engagement options & detailed metrics to measure the ROI, which are unthinkable in traditional media. Although traditional marketing methods have shown a proven success rate and it still takes the significant percentage of media budget, but organizations are showing a drastic shift in budget allocation for digital marketing. The digital revolution has not just arrived, it has well and truly settled in. Traditional communication channels have mutated, fragmented and diversified to create a spectrum of media experiences that give consumers unparalleled options and freedom of choice.

What's so Special about Digital Vidya's Trainings?

What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

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