Email Marketing Training

According to an earlier report by MarketingSherpa, B2C Marketers report an average of 256% ROI from this channel – pulling in $ 2.56 for every $1 invested. If you are serious about leveraging Email Marketing for Lead Generation, Lead Nurturing and Customer Acquisition, you would not like to miss this opportunity.

Let us empower and enable you to unleash the potential of Email Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.

Training Partner For
Microsoft & Google Partners

Training That Fits Your Business Needs

Let us customize training curriculum for you.


We are good people. We don’t spam.

Who Should Attend this Training?

  • CXO’s
  • Sales & Marketing Team
  • PR & Communication Team
  • Advertising & Branding Team
  • Product Managers
  • Digital Marketing Team
  • CRM Team
  • Web Development & Design Team

Key Promises of this Training

  • How to handle the deliverability issues in an impeccable manner?
  • How to set up lead process that generates 22% more profit in comparison to other channels?
  • How to source emails through Search Engines and LinkedIn?
  • Understanding of various tools and resources that helps to implement and experiment Email Marketing campaigns
  • How to persuade your buyer through a Lead Nurturing Campaigns?
  • How to measure ROI of Email Marketing?

Training Duration

2 Days

Recommended Training Agenda

Module 1 Deliverability

  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • Whitelisting
  • Response Handlers
  • Bounces

Module 2 Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Module 3 Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters

Module 1 Effective Creative

  • Introducing: CRABS
  • Does your emails have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better

Module 2 Nurturing & Automation

  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behaviour patterns
  • Analyitcs
  • Automation and more..

Module 3 Resources to do situational analysis and progressive updates

  • Customer personal tool kit
  • Complete email marketing worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy toolkit
  • Email contact strategy template
  • Email campaign calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web resources to improve subject lines, html codes, spam testers and deliverability issues

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?


Our Awesome Corporate Customers

customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Training That Fits Your Business Needs

Let us customize training curriculum for you.

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