Search Engine Optimization (SEO) Training

Are you serious about building and promoting your brand online? Interested in expanding reach, generating leads and acquire customers using Search Engine Optimization (SEO)? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Search Engine Optimization (SEO) for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Search Engines.

Training Partner For
Microsoft & Google Partners

Training That Fits Your Business Needs

Let us customize training curriculum for you.


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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • Web Design & Development Team

Key Promises of this Training

  • Why should every brand care about Search Engine Optimization (SEO)?
  • Align your web presence based on future of Search
  • Leverage SEO for Visibility, Lead Generation & Customer Acquisition
  • Role of Content in SEO
  • Leverage Social Media for SEO
  • Leverage SEO Tools to improve performance and productivity
  • How to measure ROI of SEO?

Training Duration

2 Days

Recommended Training Agenda

Module 1 On Page Optimization

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags – Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank important?
  • Alexa Integration

Module 2 Off Page Optimization [Part 1]

  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions

Module 1 Off Page Optimization [Part 2]

  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

Module 2 Search Engine Algorithms [Part 1]

  • Basics
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?

Module 3 Search Engine Algorithms [Part 2]

  • Advanced
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?


Our Awesome Corporate Customers

customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Training That Fits Your Business Needs

Let us customize training curriculum for you.

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