Step2: Conceptualize your ad copies

Create Relevant Ads for Relevant Users

All online ads are essentially clickable messages that connect customers with your website or landing page so be specific with your messages.

Here are sample text ads for our ‘Classic Bakery’ example. While creating ads for your campaign, replace the website name with yours if you have one:

 Example 1:

Homemade Chocolates
Special Diwali & Wedding Gifts
Flat 10% Discount, Order Today!
digitalvidya.com/Buy Chocolate

www.digitalvidya.com

 

Example 2: 

Buy Chocolate Bouquets
Special Homemade Chocolate Gifts
Free Shipping on Orders above 499!
digitalvidya.com/BuyChocolate

www.digitalvidya.com 

Example 3:

{keyword: Homemade Chocolates Online}

Diwali, Corporate, Wedding gifts
Specialists in customized, Order Today!
digitalvidya.com/BuyChocolate

www.digitalvidya.com

 

Suggestions: 

  • Always follow the best practices to create ad copy:
    • Highlight – Unique Value Preposition (UVP)
    • Include at least one of your keywords in your ad text
    • Tell your customers what they can do
    • Highlight what makes your business, product, or offer unique from your competition
    • Include prices, promotions, and exclusives
    • Wise use of Display URL

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No. Step Duration
1. Work in detail with Keyword Research – What Keywords are your audience using? 60 mins
2. Conceptualize your ad copies – Create Relevant Ads for Relevant Users 30 mins
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