Step 2: Identify the online sources Target Audiences are visiting

Clear understanding of source and medium

At this stage, you need to have a clear understanding of the concept of source & medium. 

Let’s think about an analogy. Think about the water coming out of the tap.

What is the source of the water?  – Probably the water tank on top of your house or the ground water or the storage tank near your house. 

What is the medium through which the water is coming in the top? The pipe that connects the source with the Tap.

Similarly, the traffic coming to your website also has a source & medium.

Here are some of the examples of Sources:

  1. Google
  2. [Some Blog]
  3. Facebook
  4. Twitter
  5. [Some Email List]

Here are some of the examples of mediums:

  1. Organic
  2. Paid
  3. Email
  4. Affiliate
  5. Referral

It’s time to shortlist sources which the target audiences are going. Here is the list of channels you should consider while identifying the sources your target audiences are going:

  1. Search Engines (Google, Yahoo, Bing or other location specific channels)
  2. Top Social Media Networks (Facebook, Twitter, Linkedin, YouTube, Wikipedia)
  3. Domain specific Blogs (Just Google and search for Top Bogs in your category). Here are some of the examples:
    1. Technology News: Techcrunch.com , www.techrepublic.com and others
    2. Fashion: manrepeller.com , www.theblondesalad.com and others
    3. Travel: nomadicmatt.com and www.joaoleitao.com and many others.
  4. Popular Community sites & portals in your domain: javaranch.com for Java professionals, Stackoverflow.com for technology professionals, Job websites for Professionals.
  5. Market Places: com for Service providers, www.capterra.com for IT Products, amazon.com for almost everything.
  6. Email List that your target audience are subscribing to

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No. Step Duration
1. Take a business Case – Select a case where you need to fulfill the objective 10 mins
2. Identify the online sources Target Audiences are visiting – Clear understanding of source and medium 15 mins
3. Shortlist Sources Based on Popularity – Shortlist sources based on their popularity in your network 30 mins
4. Shortlist The Mediums You Will Be Going After – Be more selective 15 mins
5. Identify the Magnets to pull users from shortlisted sources to your website- Think about magnets that will make audience to take the desired action 45 mins
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