Step 1: Set Up Campaign Goal

Set up your goal and achieve it with further actions

You are about to set up your 1st Drip Email Marketing campaign. To start with let’s be specific about the goal.

Sharing the list of key objectives why people set up drip email marketing campaign:

  1. Target the prospects via email nurturing campaigns with relevant content based on their previous action – Lead nurturing
  2. Move the leads which are at a closer stage of conversion cycle. To purchase the product! – Recommendations, Abandonment or shopping cart, renewals
  3. Bring more visits to your blog / website – Increase subscription and Website Ranking
  4. Re-engage with the users who were lost in the purchase cycle – Engagement
  5. Automate your operational process and minimise the chances of error and improve efficiency – Courses, welcoming and on-boarding of clients

For example, if my objective is “lead nurturing”, in the 1st campaign I might want to evangelize how my product or service can be use in various business scenarios or if my objective is to complete post sale transaction, the goal of my 1st campaign can be the make paid users start using particular set of features in the product.

Suggestions:

  • Be specific about your goal setting. Is it the final goal which you are aiming or is it something which will help you in achieving your overall goal. Be realistic! Set up one goal and achieve it!

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No. Step Duration
1. Set Up Campaign Goal –Set up your goal and achieve it with further actions 15 mins
2. Segmenting your Target Audience –Dividing your audience for better communications and campaign performance 15 mins
3. Create Work Flow of Action – Start with creating a basic workflow of actions and communication strategy 30 mins
4. Design Your Email Communications- Write relevant, crisp and effective emails for better performing campaigns 30 mins
5. Get Started With A Behavioural Marketing Tool – Use Customer.io to set up campaigns 10 mins
6. Start with Creating Segmentation – Segregate users based on attributes 30 mins
7. Setting up email triggers – Create action based email campaigns framework 30 mins
8. Analysie and Tweek Your Campaigns- Improve campaign’s performance 10 mins
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