Step 2: Create your group and complete basic settings

Time to get started!

Why & What?

Facebook requires the following mandatory inputs for creating a group:

  1. Group Name
    1. If you want your group to stand out, you must create a group name that is catchy and draws people’s interest. This is especially true if there are many existing groups with a similar theme or topic! For example, you may name a group of HR professionals as “HR Professional Success Group” rather than “Non-MNC HR Professionals of Gurgaon.”
  2. Second Member of the group – By definition, a group is a collection of more than one member. Therefore, Facebook rightly does not allow you to create a group without adding a second member (you are the first!
  3. Group Privacy Level: There are three types of Facebook groups:
    1. Public Groups which anyone can find, see its members and their posts
    2. Closed Groups which anyone can find and see its members but cannot see their posts
    3. Secret Groups which only members can find, see its members and their posts

Suggestions

  • While the above settings can be changed anytime, do plan them carefully. Once you have a larger membership, changing these basic settings may require concurrence of and debate among many persons.
  • Name will decide how many people will choose to join your group after Facebook suggest it to them.
  • Your Group Name should answer following questions:
    • Who is It for?
    • What people will expect from this group?
    • For example, “Eradicating Poverty through Profits”. The conversations is for business professional, You can expectation conversation about “Making Money while Eradicating Poverty”
    • It is recommended that you brainstorm with your friends to come up with something memorable!
  • Once you have defined the objective of your group, the privacy level of your group is more or less automatically defined.
  • A public group is a group where you want people you do not know to join. A closed group is a loosely connected group, which may accept new friends of friends as members on occasion. Closed groups are findable but their content is private. Secret groups are perfect for family groups, groups of close friends and groups where the name of the group might potentially harm if “outed”.
  • This second member also needs to be your ‘friend.’ Since it is bad form to add a ‘friend’ to your group without permission, get that ‘friend’s’ permission before starting to create the group. In case, your ‘friend’ does not buy in to your group’s purpose, she can leave the group once you have other members. A later step will guide you about adding more members to your group.
  • Another consideration is how new members are added to a group. Group members can add their ‘friends’ to the group irrespective of the type of group. Other people can request to join a public or a closed group and then be accepted by a group admin. A member can also invite non-‘friends’ by email.
  • While a public group has the most growth potential,be ready to fight plenty of spammers! The suggested way is to start as a public group and then change to closed or secret group once you have a healthy membership or you get overwhelmed by spammers whichever is earlier!

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No. Step Duration
1. Set the Group Objective – Be clear of the reason why you are creating the Facebook Group 10 mins
2. Create your group and complete basic settings – Time to get started! 5 mins
3. Update Group Title Image – Critical aspect of your group that will set the right expectations 15 mins
4. Complete advanced Group Settings – Time to set the privileges of users in this group 15 mins
5. Set clear guidelines – Decide the type of conversations people can have in this group 20 mins
6. Create the initial content – Create Welcome posts before inviting your friends 20 mins
7. Install Facebook Groups App – Add Credibility in your profile 10 mins
8. Launch your Group – Time to go Live! 20 mins
9. Get 1st 25 members – Group cannot exist without members. You 1st set of users are most critical 30 mins
10. Start with Initial Steps! – Learn to be a great admin! 30 mins
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