Step 2: Answer the Question -Is It for Me?

Is your landing page relevant for your audience?

Why & What

Your landing page needs to be tailored for your target online audience by speaking in their language with in their worldview.

  • How they describe the type of product/service you offer. Then, you can write the copy on your landing page to match the conversation in their head (very important!)
  • How they choose and compare products in your category. Then you know how to structure and prioritize content on your landing page.
  • What they want. Then, your landing page can be 98% relevant to them.
  • What they do not care about. Then, you can remove these ideas from your landing page.
  • How their life will be better thanks to your product/service. Then, you know which end-benefits to communicate.

Therefore, it is all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer.

Suggestions

  1. If you already have customers of your product/service and are designing a new landing page or improving the existing landing page, you can survey most relevant section of your customers.
  2. You can also use tools like Google Analytics to research the online audience of the category of your product/service and then extrapolate.
  3. As a last resort, you can make informed assumptions and educated guesses with the understanding that you would continuously monitor and update them.

For example, Asana (Tasks Management) Tool is using video testimonial of the kind of customers they are targeting in this email.
asana

Get Started

Remember Me
No.StepDuration
1.Answer the Question “What is it?” – Let’s start strategising your content for the landing page30mins
2.Answer the Question “Is It for Me?” – Is your landing page relevant for your audience?30 mins
3.Answer the Question “What does It Cost?” – Start taking care of concerns of your audience20 mins
4.Answer the Question “What are the Risks?” – Address possible risks of your audience30 mins
5.Answer the Question “What is the Next Step?” – Decide the action your customers should take10 mins
6.Create account on Unbounce.com – Let’s get on the tool!15 mins
7.Create your page on Unbounce.com – Time to create your page1 hr
8.Publish your Landing page – Publish your page!15 mins
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