Step 3: Answer the Question "What does It Cost?" - Digital Vidya

Step 3: Answer the Question - What does It Cost?

Start taking care of concerns of your audience

Why & What

 

The Answer to this question is not just about addressing the money related concerns, it’s about addressing the investment the users have to make in order to move forward:

  • Time. How much time does your offering require to use?
  • Learning. Does your offering requires new/different learning?
  • Integration. How much extra effort is required to integrate your offering in the customer’s world?
  • Convincing team members. The implementation of your services or product might require mobilizing internal team.
  • Integration with existing system: Do your product need integration with existing system
  • Price of you product or service

For example in the following button, the company is trying to address the cost associated with time:

SSS

 

 

Suggestions

  • Your landing page needs to address all relevant cost concerns about your product/service.
  • Remember that the motivation to buy is Perceived Benefits minus Perceived Costs.

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    No.StepDuration
    1.Answer the Question “What is it?” – Let’s start strategising your content for the landing page30mins
    2.Answer the Question “Is It for Me?” – Is your landing page relevant for your audience?30 mins
    3.Answer the Question “What does It Cost?” – Start taking care of concerns of your audience20 mins
    4.Answer the Question “What are the Risks?” – Address possible risks of your audience30 mins
    5.Answer the Question “What is the Next Step?” – Decide the action your customers should take10 mins
    6.Create account on Unbounce.com – Let’s get on the tool!15 mins
    7.Create your page on Unbounce.com – Time to create your page1 hr
    8.Publish your Landing page – Publish your page!15 mins
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