Special Sessions – Digital Marketing Master Course

1. Learn How To Create Unfair Advantage And Exponentially Grow Online Business

Duration: 3.5 hrs

Overview

Learn how to create unfair advantage and grow your online business with tactics that do not burn much cash by tracking the results at every step. Ever wondered why same tactics work for one product and not for the other? This session is designed to put structure to seemingly random world of product growth and customer acquisition. You will learn techniques that iconic products like Facebook, LinkedIn, Airbnb, Dropbox, Evernote used in their early days and are using today to become awesome!

Who is this program for:

  1. Entrepreneurs and Founders- The brave hearts
  2. Wannapreneurs- Ready to quit job and take the plunge
  3. Intrapreneurs- Get a promotion/ bigger role
  4. Shiftpreneurs- Engineers who want to learn marketing and Marketers who want to learn Analytics

Takeaways:

  1. Why Growth is more than Marketing
  2. The route to multi- billion $ for products like Facebook, LinkedIn, Airbnb, Dropbox, Evernote
  3. Customer Lifecycle and Acquisition
  4. Growth Framework
  5. Exercises and Workbook to implement in your business

2. Integrated Digital Marketing Strategy

Duration: 3.5 hrs

  1. Creating a Digital Marketing Strategy (90 minutes)
    1. Concepts – Conversion funnel, The McKinsey Consumer Decision Journey, Paid-Owned-Earned Media
    2. Role of Digital Channels at each stage of the funnel & consumer decision journey
    3. Elements of a good marketing strategy rolling into digital marketing strategy
    4. Defining your digital objectives
    5. Defining and creating a media mix to achieve the objectives
    6. Measurement, evaluation and tweaking the strategy
  2. Executing the Strategy (30 minutes)
    1. Skill sets & tools needed
    2. In-house v/s outsourcing
    3. Support systems available – a look at different kinds of agencies
    4. Agency structures – an inside look at various kinds of agencies
  3. Break – 30 minutes
  4. Case Studies: Putting together a digital media strategy for  (40 minutes)
    1. Launch of a new mobile phone
    2. Driving business for existing line of cars
  5. Questions – (20 minutes)

3. How To  Sell Digital Marketing Services

DayOne:  2 Hours (Need Assessment)

  1. Assessing Brand’s Necessity To Utilize Digital Marketing Services
  2. Assessing How The Brand Is Currently Reaching Out To Customers?
    1. Current Status On SEO, Social, Emails, Content Inventory & Website Optimization
    2. Competition Analysis &  Comparing Performance
  3. Generating Custom Reports & Automated Reports
    1. Utilizing Free & Paid Tools To Generate Assessment Reports
  4. Summarizing Findings

Day Two: 2 Hours (Required Documentation)

  1. Brochures
    1. Evaluating Other Digital Marketing Services Providers
  2. Creating Customized Presentations
  3. Proposal
    1. Pricing Guidelines
  4. Performance Reports
    1. Assessing Goals
    2. Setting Expectations
    3. Setting Metrics To Track Performance
  5. Invoice
    1. Formats | Uniformity | Upselling

Who’s Likely To Attend?

  1. CEOs, Partners, Entrepreneurs, Digital Marketing Specialists
  2. Freelancers
  3. Marketing Pre-Sales Individuals
  4. Sales Executives
  5. Anyone who is interested in offering Digital Marketing Services to customers

Perquisites

Must have Basic Knowledge on Digital Marketing mediums

4. Blogging for Beginners

Duration: 4 Hours

Overview: Learn to set up, manage and promote a blog

Who is this session for?

  1. Small business owners: for visibility and marketing
  2. Entrepreneurs: for visibility and marketing
  3. Corporate communications professionals: to run company/professional blogs
  4. Agency people (Social media, PR, marketing, Event management): to manage client blogs
  5. Amateur bloggers

Takeaways

  1. Setting up a blog Blog content strategy
  2. How to write a great blog post

Lesson Plan 1.

1.Main components of a blog, popular platforms, signing up on WordPress

  1. Getting started: profile, template, features and key blogging terms
  2. How to write a good blog post

5. Super Blogging

Duration: 4 Hours

Overview: Take your blog to the next level and professionalise it

  1. Small business owners: for visibility and marketing
  2. Entrepreneurs: for visibility and marketing
  3. Corporate communications professionals: to run company/professional blogs
  4. Agency people (Social media, PR, marketing, Event management): to manage client blogs
  5. Amateur bloggers

Takeaways:

  1. Blog content strategy
  2. Using content for conversations & communities
  3. Managing multimedia and multiplatform blogging
  4. Understanding professional blogging
  1. Blog Strategy

Content plan, stats tracking, social bookmarking,

  1. Content management

Curation, optimising multiple platforms and formats

  1. Blogging in the corporate world

Blogger outreach programs, professional blogging

6. Display Advertising

Duration: 6 hours

Overview:

The Display Advertising with AdWords Training Module equips people who have cleared the first level of the AdWords Certification Exam, namely the Fundamentals exam. This training will also help you gain working knowledge of what AdWords offers to advertisers who wish to market their products/services on the Google Display Network.

Who is this program for:

Key Takeaways:

Day 1 (2 hours)”

Day 2 (2 hours)

Day 3 (2 hours)

Who Is likely to attend?:

Prerequisites:

7. E-tail ( Online Listing ) /Website V/s Market Place

Duration: 3.5 hrs

Overview

Learn how the Billion Dollar Industry of Online market is Shaping up. How do we be a part of the new age e-tail.

The pros and cons of listing online/market place model and brands own website.

Who is this program for:

  1. Entrepreneurs and Founders- The brave hearts
  2. Wannapreneurs- Ready to quit job and take the plunge
  3. Retail industry/Manufacturing Industry leaders

Take aways:

  1. Understanding the various Models that Exist
  2. Market Place VS Own Website
  3. Website VS APP
  4. Practical Panel for listing experience
  5. Rates for listing
  6. Clear Understanding of the model

 

8. Learn and Prepare for Video Advertising Examination

Duration: 2 hours

The Video Advertising Training will help you gain an understanding of advertising products / services across Youtube and Google Display Network. Also, this training will equip people who are planning to appear for AdWords Examination.

 

Who is this program for:

  1. For people who have trained on the fundamentals of Google AdWords and would like to appear for Video Advertising Certification exam, this will officially certify you to work as a Video Advertising Professional using Google AdWords.
  2. For people who want to advertise on YouTube and Google Display Network using multiple ad formats.

 

Key Takeaways:

1) How Video ads on Youtube and Google Display Network can help your clients or your business to meet the advertising goals.

2) Adwords for video campaign creation and management.

3) Video Ad Formats in Adwords for Video.

4) How to measure ad performance and optimize campaigns.

5) Details about Google Video Advertising exam and certificate

9. Reports & Analytics (SiteCatalyst) User Training- Business

Duration: 2 hours

 

Who should attend–

This training is directed at SiteCatalyst Reporting users. The training provided in this course is directed to help you use Adobe SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decisionmaking.  You will learn how to distribute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.

10. Google Analytics IQ

Digital Analytics Fundamentals

Platform Principles

11. Affiliate Marketing

12. Mobile App-keting 101

13. Shopping advertising

14. Prepare Yourself for Career Opportunities in Digital Marketing

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