Tools – CDMM Course

Note: These are the tools we discuss & talk about in our Courses

Email Marketing:
  1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
    1. www.mailchimp.com
  2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
    1. Senderscore.org
  3. Mxtool (Are you on the blacklist? – find out – free tool)
    1. http://mxtoolbox.com/blacklists.aspx and more
  4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
    1. http://whois.domaintools.com/ibm.com
  5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
    1. https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/
  6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
    1. http://www.portent.com/tools/title-maker
  7. Subject-Line Test – Free Tool
    1. Subjectline.com
  8. Pre-header visibility & Email Compatibility Check – 7 days free
    1. https://litmus.com/email-testing/
    2. http://www.contactology.com/ – Free
  9. What are others mailing?- sneak peek into others email template, content & analytics.
    1. http://emailinsights.com/ – 30 days free
    2. whosmailingwhat.com/ – Premium tool and expensive
  10. Which test won? A/B Tested HTML templates from various brands
    1. www.whichtestwon.com
Social Media Marketing (SMM):
  1. Social Media Scheduling Tools –
    1. buffer.com
    2. tweetdeck.twitter.com (official tool by Twitter to monitor and schedule tweets. Free version.)
    3. hootsuite.com (for all channels, has both free and paid version)
  2. Social Media Listening/Monitoring Tools –
    1. tweetdeck.twitter.com (falls in this category too)
    2. socialmention.com
    3. socialoomph.com
    4. simplymeasured.com/free-social-media-tools
  3. Social Media Data Trackers (for campaign results or competition analysis) –
    1. hashtags.org
    2. tweetarchivist.com
    3. socialbakers.com (free and paid versions)
    4. Social Media Benchmarking Tools –
    5. klout.com (free version)
    6. unmetric.com (paid version)
    7. simplify360.com (paid version)
    8. radian6.com (paid version)
Search Engine Marketing  (SEM):
  1. Adwords
  2. Google Keyword Suggestion Tool
  3. Google Trends
  4. Google Analytics
  5. RankWatch: $250 worth access for 2 months
Search Engine Optimization(SEO):
  1. Seo Profiler ( paid version )
  2. MOZ ( Paid Version )
  3. Social Mention
  4. Google Alerts
  5. Copyscape.com
  6. Majestic Seo
  7. Whois
  8. google Keyword Planner Tool
  9. Web CEO ( paid version )
  10. Screaming Frog
  11. Google Analytics
  12. Google Webmaster
  13. Siteliner.com
  14. DMCA – Digital Millennium Copyright Act
  15. WayBack Machine ( Archive.org )
  16. SEMRush: $89 worth access for 1 month
Inbound Marketing:
  1. AB Testing Tool
    1. Visual Website Optimizer
    2. Google Website Optimizer
  2. Landing Page Creation
    1. Unbounce
  3. Web Analytics Tools
    1. Kissmetrics
    2. Mixpanel
  4. Life Cycle Email tools
    1. Customer.io
    2. intercom.io
  5. Visitor feedback tools:
    1. Google Analytics
    2. CrazyEgg
    3. Usertesting
Web Analytics:
  1. Radian6
  2. Google Analytics
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