Social Media Training: Social Media Marketing Certification Course

Social Media Marketing Certification Course

Self-study and 1-month instructor-led online courses

video_icon

Rating : star out of 4 | (3.2/4 based on 84 reviews) | Read reviews | Write a Review -

Trained 5000+ professionals (incl. CXO's) from 2000+ brands in 200+ trainings across Asia since 2009

Sagar Urmila Guiv Diksha Raj Jinto
Ravi Priti Anuj Hensila Pravin Tanya

Special Features

Govt. of India Certified Course
Latest Updated Content
Research Based Internship
Hands-on Projects and Weekly Assignments
Placement Assistance
24X7 Support on Discussion Forum

Register for Free Orientation Session

Limited Seats Available!
Time : 11 to 12 PM (IST/GMT +5:30)
Date : 25th Oct, 2014 (Saturday)


We are good people. We don’t spam.

Official Training Partner

Google Partners

Who Participates?

Sales & Marketing Professionals60%

Entrepreneurs25%

Digital Marketing Professionals10%

Students5%


Certification Options (CSMMM, CSMMP)

CSMMP

Professional Social Media Certification

CSMMM

Master Social Media Certification

Training Content (Presentations & Videos)
Live Instructor-led Sessions (12 hrs)
Exercises/Hands-on Project
1-month Research-based Internship
24x7 Q & A Support
Placement Assistance
Certification Exam Intermediate Expert

Rs 4,400/-*

Register Now

Rs 14,900/-*

Check Upcoming Dates

Upcoming Dates For Social Media Master Certification (CSMMM) Course

Dates Timings Days Duration Price
Nov 15, Nov 22, Nov 29 & Dec 6, 2014 10:00 AM to 1:30 PM (IST) Saturday 4 sessions (12 hours) Rs 14,900/-* Register Now
Nov 2, Nov 9 & Nov 16, Nov 23 2014 10:00 AM to 1:30 PM (IST) Sunday 4 sessions (12 hours) Rs 14,900/-* Register Now

Early Bird Discount: 10% Discount is valid for 3 weeks before the date of commencement.
Money Back Guarantee: If you do not like our training, you can ask for 100% refund after your 1st live session or within 7 days of purchase of self-study material.
Special Offer: Price includes Certification Exam fee
Group Discount: 15% discount for 3 or more registrations

* 12.36 % Service Tax Extra


Course Syllabus

Session 1

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

 

Session 4

     

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

 

Project & Assignments (only available in CSMMM): In this Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Social Media Marketing.

Research Based Internship (only available in CSMMM): We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

Download Detailed Curriculum (.pdf)


Instructors and Course Creators

Prateek-Shah

Prateek Shah

Lead Trainer at Digital Vidya

kapil-sir

Kapil Nakra

Co-Founder at Digital Vidya

Pradeep Chopra

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Certification Process

How to get CSMMM (Certified Social Media Marketing Master) Certification?

  1. On registration, you will receive participation details for 1 month live instructor-led online Social Media Marketing course sessions. You can attend these sessions from anywhere.
    Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]

    Attendance: 60% attendance mandatory

  2. Once you complete 1 month Social Media course, you will become eligible to appear in the CSMMM Exam at your preferred testing center. Following are the exam details:
    • CSMMM Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 35 (70%)
    • There is No negative marking in this exam
    • 70+ Exam Centers in India

How to get CSMMP (Certified Social Media Marketing Professional) Certification?

  1. On registration, you will start receiving video sessions every week. You will have to develop understanding of various Social Media Marketing related concepts through all the material provided.
  2. In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
  3. Once you complete all the course material, you will become eligible to appear in the CSMMP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
    • CSMMP Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 25 (50%)
    • There is No negative marking in this exam
    • 70+ Exam Centers in India

Govt. Recognition

Vskills Certification
Digital Marketing Certifications are offered in partnership with Vskills (Govt. of India Initiative).

Industry Recognition

Page Traffic

“Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo

"A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength


logo_internet_mogul

"A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls


logo_pinstorm
"Digital Vidya's certifications covers all aspects of Digital Marketing at reasonable depth. We favor Digital Vidya's certified professionals for all Openings at Pinstorm" - Mahesh Murthy, Founder, Pinstorm


logo_bcwebwise
"We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.

Why Businesses are using Social Media?



Why take Training, when you can outsource?

Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should acquire moderate knowledge of Social Media before deciding the implementation plan.

99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.

Gary Vaynerchuk, CEO & Co-Founder of Vayner Media



What kind of businesses are leveraging Social Media Marketing?

We think that the right question which should be asked is “Do your customers, employees, partners or influencers access Social Media?”. If the answer is “Yes” for anyone of them, Social Media cannot be ignored. The only question is how to design your campaign to get the best possible ROI. That is, what you will figure out in our training programs?

“Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.”

Brian E. Boyd Sr., Social Media for the Executive


FAQs


css.php