Social Media Marketing Self Study Course

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Social Media Marketing Course
Rating : star out of 4 | (3.2/4 based on 11861 reviews) | Read reviews

Customer Testimonial

Robin Goel

Roben Goel
Manager- Social and Digital Media at The Times of India

Core social media learning tool.

Not just beginners but an advanced learning tool for all social media enthusiasts. Lectures nos 7, 8, 21, 22, 23 are of great help to me as I have got an insight of what I am missing in my social media strategy for my organization. I would highly recommend this course to all people who are looking forward to get into digital marketing.

Why career in Social Media?

  • Social Media professional can earn between Rs 15,000 – Rs 150,000/month
  • “Every marketing professional needs to have knowledge of Social Media irrespective of their job Profile” – Digital Vidya 🙂

What will be covered in the Course?

Note: All preparation material for this Social Media certification will be provided to you FREE of cost after your registration.

  • Introduction to the course
  • What is Social Media?
  • Social Media is Big & Active
  • Online World is Getting More & More Social Lecture
  • Negative Impact Created by Unsatisfied Customers
  • Negative Impact Created by Naive Employees
  • Opportunity Loss by Not Being on Social Media
  • Brand Building through Social Media Lecture
  • Sales through Social Media Lecture
  • CRM through Social Media Lecture
  • Internal Communication using Social Media Lecture
  • Lead Generation through Social Media Lecture
  • Generating Traffic through Social Media Lecture
  • Fund Raising through Social Media
  • ORM Example – Apple Feedback on Mouthshut
  • How to Start Using Social Media?
  • How to Select Social Media Channels?
  • How to Acquire Reach on Social Media?
  • What Returns to Expect from Social Media?
  • How to Set Social Media Objectives?
  • How to Choose an Identity on Social Media?
  • How to Build Engagement?
  • How to Attribute Returns to Social Media?
  • Facebook Overview for Businesses
  • Twitter Overview Lecture
  • LinkedIn Overview Lecture
  • Pinterest Overview
  • Facebook Overview For Business
  • Challenges in Using Facebook for Business
  • Overview Facebook Ads
  • Overview: Facebook Events
  • Audience you can Target on Facebook
  • Why Use Facebook for Your Business?
  • Overview: Facebook Pages
  • Overview: Facebook Applications
  • Primary Business Objectives Served by Facebook
  • Like Vs Comment Vs Share
  • Content Creation is Harder than You Think Lecture
  • Importance of Conversations
  • Content Creation Guidelines
  • Handling Conversations On Admin Posts
  • Significance of “Talking about this”
  • What Type of Content Creates Engagement?
  • Page Positioning
  • Handling User Generated Posts
  • How To Ensure Relevance in Conversations
  • How the Facebook Page Posts are Distributed to Users
  • Different Ways to Source Content for Page Postings
  • Types of ads supported by Facebook
  • Whether to choose CPC or CPM and why?
  • Using Ad Targeting Options in Facebook Ads
  • Retargeting Ads on Facebook
  • How the Pay-per-Click Adverstiment Model Works
  • How to create an effective Ad copy?
  • Facebook Ads Budgeting
  • What are Facebook Applications?
  • Going Viral With Facebook Applications
  • How Users Interact with Facebook Applications?
  • Facebook Applications Analytics
  • Not Responding to Complaints
  • Targeting Irrelevant Audience
  • Short Term Page Positioning
  • Measuring ROI without Objective
  • Getting Page Banned for Policy Violation
  • LinkedIn Profile
  • How to create Company Page on LinkedIn
  • How To Grow your Network On LinkedIn
  • Brand promotion on twitter
  • Example-Creating Brand Followers on Twitter
  • Fake Accounts on Twitter
  • Getting people to engage with you on Twitter
  • How to create your Followers on Twitter
  • ORM Example-ICICI Bank
  • Twitter Basics Mention, Hashtag & DM
  • Social Media for SEO – Navneet Kaushal, CEO, Page Traffic
  • The Era of Brands as Publishers Insights from Intel Social Content Strategy – Jamshed Wadia
  • Digital Marketing Redefined by Big Data -Chirantan Ghosh
  • How Did I Create World’s Fifth Largest Career Focussed LinkedIn Group? – Subhashish Paul
  • HOW TO GENERATE LEADS ON SLIDESHARE? – Amit Ranjan
  • Importance of social sentiment index for Marketiers – Devdulal Das
  • Why Dell is Successful in Online Business Without Any Near Competitor? – Amit Tyagi


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What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


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