Certified Digital Marketing Master (CDMM) Course

6-month Instructor-led, Online Digital Marketing Course [Can do in 3 Months]

Download the detailed course curriculum & Complimentary invite for Online Demo Session!

Limited Seats Available!
Date : 16th Dec, 2017 (Sat)
Time : 11 AM to 12:30 PM (IST/GMT +5:30)

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Trained 20000+ professionals (incl. CXO's) from 10,000+ brands in 1200+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | (3.6/4 based on 12417 reviews) | Read reviews

Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%

Digital Vidya is Training Partner For
Microsoft & Google Partners

Internet Marketing Tools Worth Rs 75,000+ Free

Web hosting tool

Web Hosting
Service

INR 6,600/-

Professional SEO Software

Professional SEO Software

INR 4,700/-

Social Listening Tool

Social Listening
Tool

INR 40,000/-

and much more..

Training Salient Features

240+ Learning Hours (10 hours/week)
200+ Hours Hands-on Assignments
60+ Hours Industry Case Study Exercises
10+ Industry Certifications
Exclusive Research Based Internship
Lifetime Access to Latest Content
Rs 75,000+ worth Digital Marketing Tools

Advanced Modules in Digital Marketing Master Course

Content Marketing Module

in association with Priti

Topics Covered

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a Content Marketing program
  • How to show ROI for content programs?
  • Key Resources and Tools to create & curate content

Certification

On successful completion of this module, all participants will get a Certificate issued by LinkedIn & Digital Vidya.

Facebook Marketing Module

in association with

Topics Covered

  • Facebook Page and Post Best Practices
  • Facebook Ads – Campaign, Targeting, Creatives, Optimization, Reporting and Ad Policies
  • Advanced Topics such as Facebook Shop, Driving In-store Footfall, Facebook Pixel and much more…

Certification

On successful completion of this module, all participants will get a Certificate issued by Facebook & Digital Vidya.


Upcoming Dates For Digital Marketing Course [Option to complete in 3 Months]

Dates Timings Days Course Fees
Dec 19, 2017- May 31, 2018 8:00 PM to 9:30 PM (IST) Tue & Thur USD 1099 Register Now
Dec 16, 2017 - May 26, 2018 10:00 AM to 1:30 PM (IST) Sat USD 1099 Register Now
Dec 17, 2017 - May 27, 2018 10:00 AM to 1:30 PM (IST) Sun USD 1099 Register Now

Money Back Guarantee: If you do not like our training, ask for 100% course fees refund after your 1st live session.
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations

WHAT IS SO SPECIAL ABOUT DIGITAL VIDYA’S MASTER COURSES?

Personalized Curriculum for Everyone's Objectives

Sales, Marketing & IT Professionals, Entrepreneurs, Digital Marketers, Students and others

Take a Demo Class to Experience it Live!

 

Course Curriculum

Digital Marketing Course Syllabus

CORE MODULES (Everyone should attend these sessions)

  • Search Engine Optimization (SEO) (4 weeks) – Learn how to get website listed among top Search Engine results.
  • Search Engine Marketing (6 weeks) – Learn how to effectively run ads on Search Engines.
  • Social Media Marketing (SMM) (5 weeks) – Learn how to build brand, generate leads & aggregate audience on Social Media.
  • Email Marketing (4 weeks) – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
  • Inbound Marketing (4 weeks) – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
  • Web Analytics (5 weeks) – Learn how to make business decisions from the metrics available in Digital Media.

SPECIALIZATION MODULES (Participants can choose these sessions based on their online marketing objectives. These sessions happen on weekday evening hrs.)

  • Facebook Marketing (in association with Facebook) 
  • Content Marketing (in association with LinkedIn)
  • Affiliate Marketing
  • Growth Hacking
  • Integrated Digital Marketing Strategy
  • How to become a Freelancer in Digital Marketing?
  • Blogging For Beginners
  • Super Blogging
  • E-commerce Listing vs Website vs Marketplace
  • Mobile App Marketing 101
  • ORM (Online Reputation Management)
  • How to create an Infographic Resume?
  • Programmatic Marketing
  • Media Buying and Planning
  • Adobe Analytics - SiteCatalyst

Hands-on Assignments & Projects - The real learning happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Industry Case Study Exercises - For each of the core modules, participants will do a hands-on exercise based on a real life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.

Digital Marketing Tools - Experience the opportunity of various Digital Marketing tools by using them practically. We've partnered with various industry leaders to provide you complimentary access to tools worth over Rs 75,000.

Research Based Internship - We have designed research based internship in which you will do a research on one digital marketing topic every week. For every quality research submission, you will publish a blog post on Digital Vidya's website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.

Blogging Workshop - All Participants are supposed to have their personal Blog or a Website to participate in this course. In case, you do not have your website or a blog, you will have to create a new blog. This course will provide you 9 weeks "Blogging Workshop" with monthly coaching session that will help you setup an effective blog and acquire various Digital Marketing skills.

Download Detailed Curriculum (.pdf)

Certifications

Facebook Marketing Master Certification

Facebook Marketing CertificationOn successful completion of this 4-week Module, participants will get a Certificate issued by Digital Vidya & Facebook.


Content Marketing Certification

Content Marketing CertificationOn successful completion of this 1-week Module, participants will get a Certificate issued by Digital Vidya & LinkedIn.

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

These certification exams are conducted online by Google.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments of digital marketing on how to attract visitors, convert customers and delight customers to convert them into promoters of business. After your training with Digital Vidya you can clear this exam.

Navneet Kaushal

Digital Vidya is fostering digital marketing education and awareness among people.

Navneet Kaushal
Founder & CEO

Alokedeep Singh

Digital Vidya is building an ecosystem of digital training and employment opportunities.

Alokdeep Singh
Head of E-commerce

Amit Jain

We will be happy to hire Digital Vidya Alumni for our Digital Marketing needs.

Amit Jain
‎CEO & CoFounder

Neeraj Singhal

Digital Vidya’s training programs bridges the talent and knowledge gap.

Neeraj Singhal
Director Sales India

Aparna Lal

Digital Vidya is doing a great job in making everyone digital ready!

Aparna Lal
Director Digital Marketing


Instructors and Course Creators

Himanshu Arora Digital Vidya Trainer

Himanshu Arora

Co-Founder of Social Panga

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Manuj Bajaj Digital Vidya Trainer

Manuj Bajaj

Business Growth Consultant

Nikhil Kumar Digital Vidya Trainer

Nikhil Kumar Verma

Lead Trainer at Digital Vidya

Nithyanandan Ramakrishna

Senior Marketing Manager, Strategic Outsourcing Services Pvt Ltd

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Prateek Shah Digital Vidya Trainer

Prateek Shah

Lead Trainer at Digital Vidya

Satyam Gambhir Digital Vidya Trainer

Satyam Gambhir

Consultant, Infosys | Founder & Editor, Marketinomics

Why do People learn Digital Marketing?

Digital Marketing Certification Process

How to get CDMM (Certified Digital Marketing Master) Certification?

  1. On registration, you will receive participation details for 6 months live instructor-led online digital marketing course. You can attend these sessions from anywhere. There will be 2 types of sessions:
    Online Training Sessions (Instructor-led)

    Days: Saturday or Sunday (Weekend Batches) / Tues & Thur (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, Dubai, Australia)]
    Attendance: 60% attendance mandatory

    Online Industry Interaction Sessions (by Industry Leaders)

    Days: Fridays
    Time: 3 PM to 4 PM (IST/GMT +5:30)
    Attendance: Optional

  2. Once you complete 6 months training course, you will become eligible to appear in the CDMM® Exam, at your preferred testing center across India or online, if you are an international candidate. Following are the exam details:
    • Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 35 (70%)
    • There is No Negative Marking in this Exam
    • 70+ Exam Centers in India

CDMM Course FAQs

Who​ ​should​ ​do​ ​CDMM​ ​course? 

CDMM​ ​course​ ​is​ ​for​ ​anyone​ ​who’s​ ​looking​ ​at​ ​learning​ ​&​ ​leveraging​ ​Digital Marketing​ ​for​ ​individual​ ​or​ ​organizational​ ​growth.​ ​Here’s​ ​a​ ​chart​ ​showing representation​ ​of​ ​various​ ​profiles​ ​of​ ​people​ ​in​ ​the​ CDMM​ ​program​ ​over​ ​last​ ​5+ years

Who​ ​will​ ​award​ ​CDMM​ ​certification? 

Digital​ ​Vidya​ ​and​ ​Vskills​ ​will​ ​jointly​ ​offer​ ​this​ ​certification.

Who​ ​is​ ​Vskills?

Vskills​ ​is​ ​the​ ​largest​ ​certification​ ​body​ ​in​ ​India.​ ​Vskills​ ​certification​ ​exams​ ​are conducted​ ​by​ ​ICSIL,​ ​a​ ​Govt.​ ​of​ ​India​ ​Undertaking​ ​and​ ​Govt.​ ​of​ ​NCT​ ​Delhi Company.​ ​It​ ​is​ ​one​ ​of​ ​the​ ​largest​ ​manpower​ ​companies​ ​of​ ​the​ ​Government​ ​of NCT​ ​Delhi.​ ​Vskills​ ​certifications​ ​help​ ​candidates​ ​quantify​ ​and​ ​prove​ ​their​ ​skills​ ​in a​ ​particular​ ​domain​ ​-​ ​skills​ ​that​ ​are​ ​valued​ ​by​ ​the​ ​employer​ ​and​ ​are​ ​in​ ​great demand.

How​ ​can​ ​I​ ​trust​ ​that​ ​CDMM​ ​is​ ​the​ ​Best​ ​Digital​ ​Marketing​ ​Course​ ​in the​ ​industry?

There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​especially

  • Curriculum​ ​designed​ ​by​ ​Digital​ ​Vidya's​ ​co-founders,​ ​who​ ​individually​ ​have 17+​ ​years​ ​of​ ​industry ​experience
  • Experience​ ​of​ ​training​ ​20,000+​ ​participants​ ​from​ ​10,000+​ ​brands​ ​across 50+​ ​countries​ ​through​ ​1200+​ ​online​ ​marketing​ ​training​ ​programs​ ​since 2009
  • Offered​ ​in​ ​exclusive​ ​association​ ​with​ ​Vskills
  • Offers​ ​Facebook​ ​Marketing​ ​certification​ ​developed​ ​in​ ​association​ ​with Facebook
  • Offers​ ​Content​ ​Marketing​ ​certification​ ​in​ ​association​ ​with​ ​LinkedIn
  • Highly​ ​comprehensive​ ​&​ ​practical​ ​curriculum​ ​with​ ​200+​ ​learning​ ​hours​ ​(10 hours/week)
  • Delivered​ ​by​ ​20+​ ​industry​ ​experts
  • 100%​ ​placement​ ​support​ ​to​ ​students,​ ​entry​ ​level​ ​professionals​ ​and​ internet marketing​ ​professionals​ ​through​ ​a​ ​dedicated​ ​placement​ ​cell
  • Industry’s​ ​most​ ​practical​ ​program​ ​with​ ​200+​ ​hours​ ​of​ ​hands-on assignments
  • Benefits​ ​of​ ​instructor-led,​ ​online​ ​delivery​ ​format
  • Provides​ Tools​ ​worth​ ​Rs​ ​75,000​ ​Free
  • Includes​ ​exclusive​ ​research​ ​based​ ​remote​ ​Internship​ ​Program
  • Lifetime​ ​Access​ ​&​ ​Support
Can​ ​I​ ​complete​ ​this​ ​course​ ​in​ ​~3​ ​months?

Yes!​ ​If​ ​you​ ​participate​ ​in​ ​2​ ​batches​ ​then​ ​you​ ​can​ ​complete​ ​CDMM​ ​program​ ​in around​ ​3.5​ ​months.​ ​Around​ ​45%​ ​of​ ​our​ ​participants​ ​choose​ ​this​ ​accelerated mode.

What​ ​kind​ ​of​ ​practical​ ​experience​ ​will​ ​I​ ​get​ ​in​ ​this​ ​digital marketing course?

In this​ ​training​ ​program,​ ​you​ ​will​ ​get​ ​200+​ ​hours​ ​of​ ​hands-on​ ​assignments​ ​to master​ ​various​ ​aspects​ ​of​ ​Online ​Marketing. These​ ​opportunities​ ​include​ ​running​ ​live​ ​Advertising​ ​(e.g.​ ​Google,​ ​Facebook) campaigns,​ ​performing​ ​live​ ​SEO​ ​audit,​ ​creating​ ​Social​ ​Media​ ​Strategy,​ ​practicing various​ ​tools​ ​and​ ​exercises​ ​based​ ​on​ ​real-life​ case​ ​studies. You​ ​may​ ​also​ ​get​ ​an​ ​opportunity​ ​to​ ​do​ an internship​ ​with​ ​any​ ​of our​ ​corporate​ ​clients​ ​based​ ​on​ ​your​ ​availability​ ​and​ ​their​ ​requirement.

I​ ​don't​ ​have​ ​a​ ​website​ ​or​ ​a​ ​blog.​ ​How​ ​will​ ​I​ ​learn​ ​hands-on​ ​in​ ​this  program?

No​ ​problem.​ ​You​ ​are​ ​not​ ​alone.​ ​We​ ​will​ ​begin​ ​your​ ​program​ ​with​ ​you​ ​creating your​ ​own​ ​blog​ ​so​ ​that​ ​you​ ​can​ ​apply​ ​the​ ​learnings​ ​of​ ​this​ ​internet​ ​marketing course​ ​practically.

What​ ​will​ ​happen​ ​if​ ​I​ ​miss​ ​any​ ​live​ ​session?

We​ ​understand​ ​that.​ ​We​ ​will​ ​provide​ ​you​ ​the​ ​recording​ ​of​ ​every​ ​session.​ ​Even after​ ​your​ ​course​ ​is​ ​completed,​ ​you​ ​will​ ​continue​ ​to​ ​get​ ​recordings​ ​of​ ​future sessions​ ​for​ ​you​ ​to​ ​review​ ​and​ ​stay​ ​abreast​ ​of​ ​latest​ ​happenings​ ​in​ ​the​ ​digital marketing​ ​industry.

Do​ ​you​ ​offer​ ​Placement​ ​Assistance?

Having conducted over 1500+ internet marketing training programs for participants from 12,000+ brands across the globe, we are regularly approached by agencies and brands for their hiring needs. We also approach brands and agencies based on the requirements of our participants. Moreover, ​the​ ​skills​ ​(e.g.​ ​how​ ​to​ ​leverage​ ​LinkedIn)​ ​you​ ​acquire​ ​in​ ​this​ ​program, will​ ​help​ ​you​ ​in​ ​fulfilling​ ​your​ ​professional​ ​objectives​ ​including​ ​getting​ ​an internship,​ ​part-time/freelancing​ ​or​ ​full-time​ ​job​ ​opportunities.

Does​ ​your​ ​Digital​ ​Marketing​ ​Institute​ ​offers​ ​any​ ​Money​ ​Back Guarantee?

Yes!​ ​After​ ​attending​ ​the​ ​1st​ ​online​ ​session​ ​of​ ​CDMM​ ​course,​ ​if​ ​you​ ​don't​ ​like​ ​the course​ ​then​ ​ask​ ​us​ ​for​ ​a​ ​refund.​ ​We​ ​will​ ​refund​ ​your​ ​digital​ ​marketing​ ​course​ ​fee and​ ​will​ ​not​ ​ask​ ​any​ ​question​ ​except​ ​taking​ ​your​ ​feedback.​ ​However,​ ​we​ ​will​ ​not be​ ​able​ ​to​ ​offer​ ​refund​ ​your​ ​fees​ ​in​ ​any​ ​other​ ​condition.

What's​ ​the​ ​salary​ ​range​ ​for​ ​professionals​ ​in​ this industry?

At​ ​an​ ​entry​ ​level,​ ​a​ ​student​ ​or​ ​a​ ​fresher​ ​who​ ​may​ ​not​ ​be​ ​even​ ​a​ ​graduate​ ​starts his/her​ ​career​ ​as​ an ​Executive​ ​and​ ​earns​ ​between​ ​Rs​ ​1.5​ ​-​ ​4​ ​Lacs salary​ ​per​ ​annum​ ​in​ ​India.​ ​At​ ​a​ ​Head​ ​position,​ ​salary​ ​rises​ ​to​ ​as high​ ​as​ ​Rs​ ​30​ ​Lacs.​ ​Here’s​ ​the​ ​salary​ ​range​ ​based​ ​on​ ​profiles​ ​and​ ​years​ ​of experience:

For​ ​professionals​ ​with​ ​exceptional​ ​educational​ ​qualification​ ​(e.g.​ ​from​ ​IITs/IIMs), with​ ​highly​ ​relevant​ ​work​ ​experience​ ​and​ ​with​ ​mastery​ ​of​ the subject,​ ​high growth​ ​start-ups,​ ​large​ ​corporations​ ​&​ ​platform​ ​companies​ ​such​ ​as​ ​Flipkart, Amazon,​ ​Google,​ ​Facebook,​ ​LinkedIn​ ​offer​ ​as​ ​high​ ​as​ ​Rs.​ ​1​ ​crore​ ​salary​ ​as​ ​well

Will​ ​I​ ​be​ ​able​ ​to​ ​clear​ ​Google​ ​AdWords​ ​&​ ​Analytics​ ​Certifications​ ​& HubSpot​ ​Inbound​ ​Marketing​ ​Certification,​ ​if​ ​I​ ​participate​ ​in​ ​CDMM?  

Yes,​ ​as​ ​mentioned​ ​earlier,​ ​participation​ ​in​ ​this​ ​​course​ ​will​ ​help you​ ​prepare​ ​&​ ​pass​ ​6​ ​of​ ​the​ ​Google​ ​AdWords​ ​Certifications​ ​and​ ​Google​ ​Analytics Certification​ ​along​ ​with​ ​HubSpot​ ​Inbound​ ​Marketing​ ​Certification​ ​through​ ​our relevant​ ​core​ ​and​ ​specialization​ ​modules. As​ ​shared​ ​earlier,​ ​you​ ​will​ ​also​ ​get​ ​certifications​ ​from​ ​Facebook​ ​and​ ​LinkedIn​ ​on successfully​ ​completing​ ​respective​ ​modules.

Why​ ​did​ ​you​ ​choose​ ​the​ ​online​ ​medium​ ​for​ ​delivery?  

We ​could​ ​have​ ​easily​ ​offered​ ​this​ ​course​ ​in​ ​a​ ​classroom​ ​environment​ ​like​ ​a typical​ ​internet​ ​marketing​ ​training​ ​institute.​ ​We've​ ​been​ ​successfully​ ​organising instructor-led,​ ​online​ ​courses​ ​for​ ​more​ ​than​ ​7​ ​years.​ ​Here’s​ ​the​ ​list​ ​of​ ​key​ ​benefits of​ ​our​ ​delivery​ ​format:

  • You​ ​will​ ​never​ ​miss​ ​any​ ​of​ ​your​ ​live​ ​sessions​ ​even​ ​if​ ​you​ ​are​ ​traveling
  • In​ ​case​ ​you​ ​miss​ ​any​ ​session,​ ​you​ ​will​ ​get​ ​the​ ​recording
  • You​ ​will​ ​save​ ​a​ ​lot​ ​of​ ​precious​ ​time​ ​and​ ​money,​ ​which​ ​otherwise​ ​would​ ​get wasted​ ​in​ ​100+​ ​hours​ ​of​ ​travel
  • Attend​ ​from​ ​the​ ​comfort​ ​of​ ​your​ ​home,​ ​office​ ​or​ ​any​ ​other​ ​place.
  • You​ ​will​ ​always​ ​be connected​ ​with​ ​your​ ​fellow​ ​participants​ ​and​ ​program leaders​ ​through​ ​an​ ​exclusive​ ​LMS​ ​(Learning​ ​Management​ ​System)​ ​for​ ​any kind​ ​of​ ​support
  • You​ ​will​ ​learn​ ​from​ ​the​ ​variety​ ​of​ ​experiences​ ​of​ ​your​ ​fellow​ ​participants based​ ​in​ ​different​ ​locations

You​ ​will​ ​get​ ​the​ ​Best​ ​possible​ ​learning​ ​as​ ​over​ ​20+​ ​industry​ ​experts​ ​will​ ​take​ ​your​ ​batch
That's​ ​why​ ​we've​ ​20,000+​ ​of​ ​participants​ ​from​ ​across​ ​the​ ​world​ ​including​ ​India (Delhi,​ ​Gurgaon,​ ​Bangalore,​ ​Mumbai,​ ​Chennai,​ ​Hyderabad,​ ​Noida,​ ​Pune,​ ​Kolkata), UAE​ ​(Dubai),​ ​South​ ​East​ ​Asia​ ​(Singapore,​ ​Malaysia),​ ​Africa,​ ​USA​ ​&​ ​Europe participating​ ​in​ ​around​ ​50​ ​batches​ ​at​ ​any​ ​point​ ​of​ ​time. For​ ​the​ ​same​ ​reasons,​ ​some​ ​of​ ​our​ ​corporate​ ​clients​ ​have​ ​opted​ ​to​ ​do​ ​online trainings​ ​for​ ​them.​ ​E.g.,​ ​we've​ ​trained​ ​Fidelity​ ​India's​ ​team​ ​through​ ​an instructor-led,​ ​online​ ​course​.

Still​ ​not​ ​sure?​ ​Attend​ ​our​ ​upcoming​ ​Digital​ ​Marketing​ ​orientation​ ​session​ ​and​ ​you will​ ​fall​ ​in​ ​love​ ​with​ ​Internet​ ​Marketing,​ ​Digital​ ​Vidya​ ​and​ ​our​ ​Online​ ​Delivery format​ ​:).​ ​Also,​ ​convince​ ​yourself​ ​by​ ​going​ ​through​ ​the​ ​experience​ ​of​ ​our​ ​Digital Marketing​ ​course​ ​participants.

Can​ ​I​ ​offer​ ​Digital​ ​Marketing​ ​services​ ​as​ ​a​ ​freelancer​ ​after​ ​doing​ ​this ​course?  

Yes,​ ​you​ ​can​ ​choose​ ​to​ ​be​ ​a​ ​freelancer​ ​and​ ​offer​ ​digital​ ​marketing​ ​services​ ​to clients.​ ​In​ ​order​ ​to​ ​become​ ​a​ ​freelancer,​ ​you​ ​will​ ​surely​ ​need​ ​to​ ​learn​ ​digital marketing​ ​even​ ​more​ ​seriously​ ​than​ ​your​ ​fellow​ ​participants​ ​as​ ​you'll​ ​have​ ​a​ ​lot​ ​of responsibility​ ​on​ ​your​ ​shoulder​ ​when​ ​you​ ​do​ ​it​ ​for​ ​someone​ ​else. As​ ​you​ ​would​ ​have​ ​read​ ​earlier,​ ​we​ ​have​ ​a​ ​special​ ​module​ ​on​ ​'Selling​ ​digital marketing​ ​services'​ ​for​ ​the​ ​same​ ​purpose.​ ​We​ ​have​ ​a​ ​number​ ​of​ ​our​ ​digital marketing​ ​certification​ ​alumni,​ ​who​ ​are​ ​successfully​ ​offering​ ​services​ ​to​ ​their clients.​ ​Some​ ​of​ ​them​ ​have​ ​even​ ​started​ ​their​ ​own​ ​agencies​ ​and​ ​are​ ​doing​ ​really well.

Can​ ​I​ ​earn​ ​money​ ​as​ ​an​ ​Affiliate​ ​Marketer​ ​after​ ​doing​ ​this​ ​course?

In ​addition​ ​to​ ​full​ ​time,​ ​part-time,​ ​paid​ ​internship​ ​or​ ​freelancing​ ​opportunities,​ ​you can​ ​earn​ ​money​ ​in​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer.​ ​As​ ​an affiliate​ ​marketer,​ ​you​ ​promote​ ​others​' ​products/services​ ​or​ ​run advertisement​ on your​ ​blog​ ​or​ ​a​ ​website. Unlike​ ​various ​other​ digital marketing ​training​ ​institutes,​ ​we​ ​don't​ ​want​ ​to​ ​mislead you​ ​by​ ​showing​ ​a​ ​dream,​ ​which​ ​can't​ ​be​ ​fulfilled.​ ​Earning​ ​a​ ​lot​ ​of​ ​money​ ​as​ ​an affiliate​ ​marketer​ ​is​ ​possible​ ​but​ ​requires​ a significant​ ​amount​ ​of​ ​time,​ ​patience, skill​ ​and​ ​even​ ​luck.​ ​If​ ​it​ ​were​ ​so​ ​easy​ ​then​ ​we​ ​would​ ​have​ ​hired​ ​people​ ​and trained​ ​them​ ​to​ ​do​ ​that​ ​for​ ​us​ ​:)

Can​ ​you​ ​please​ ​share​ ​more​ ​about​ ​your​ ​partnership​ ​with​ ​Google​ ​& Microsoft​ ​India?  

Google​ ​India​ ​has​ ​2500+​ ​partners,​ ​which​ ​are​ ​brands​ ​or​ ​agencies,​ ​who​ ​fulfill​ ​certain criterion​ ​such​ ​as​ ​spending​ ​certain​ ​amount​ ​of​ ​budget​ ​on​ ​Google​ ​AdWords.​ ​These partners​ ​include​ ​Premium​ ​Partners,​ ​who​ ​spend​ ​even​ ​higher​ ​budget​ ​on​ ​Google AdWords. However,​ ​the​ ​partnership​ ​Digital​ ​Vidya​ ​has​ ​with​ ​Google​ ​India​ ​is​ ​different.​ ​Digital Vidya​ ​is​ ​the​ ​only​ ​Digital​ ​Marketing​ ​Institute,​ ​which​ ​is​ ​a​ ​​Training Partner​ ​for​ ​Google​ ​Partners​ ​Academy​ ​in​ ​India.​ ​We​ ​train​ ​their​ ​partners​ ​(as mentioned​ ​above)​ ​through​ ​a​ ​variety​ ​of​ ​training​ ​programs. There​ ​are​ ​over​ ​15​ ​of​ ​our​ ​lead​ ​trainers,​ ​who​ ​are​ ​part​ ​of​ ​this​ ​association​ ​and​ ​these trainers​ ​lead​ ​different​ ​modules​ ​of​ ​our​ ​CDMM​ ​program. Similarly,​ ​we’ve​ ​trained​ ​Microsoft's​ ​partners​ ​(i.e.​ ​companies​ ​which​ ​sell​ ​Microsoft product​ ​&​ ​solutions)​ ​to​ ​help​ ​them​ ​learn​ ​and​ ​leverage​ ​Digital​ ​Marketing.​ ​That's​ ​the reason​ ​why​ ​participants​ ​of​ ​our​ ​program​ ​get​ ​extremely​ ​high​ ​value​ ​in​ ​our​ course.

Share​ ​about​ ​your​ ​partnerships​ ​with​ ​Facebook​ ​&​ ​LinkedIn 

Facebook​ ​Marketing​ ​especially​ ​Facebook​ ​Advertising​ ​has​ ​significantly​ ​grown.​ ​In order​ ​to​ ​cover​ ​various​ ​aspects​ ​of​ ​Facebook​ ​Marketing​ ​in​ ​a​ ​practical​ ​approach, we​ ​partnered​ ​with​ ​Facebook​ ​to​ ​co-create​ ​a​ ​Facebook​ ​Marketing​ ​course,​ ​which​ ​is now​ ​part​ ​of​ ​CDMM​ ​program.​ ​On​ ​successful​ ​completion​ ​of​ ​this​ ​course,​ ​you​ ​will get​ ​a​ ​joint​ ​certification​ ​from​ ​Facebook​ ​&​ ​Digital​ ​Vidya.Similarly,​ ​we​ ​partnered​ ​with​ ​LinkedIn​ ​to​ ​co-create​ ​a​ ​Content​ ​Marketing​ ​course, which​ ​will​ ​enable​ ​you​ ​get​ ​a​ ​joint​ ​certification​ ​from​ ​LinkedIn​ ​and​ ​Digital​ ​Vidya​ ​as part​ ​of​ ​the​ ​CDMM​ ​program.

I​ ​am​ ​not​ ​an​ ​Engineer​ ​and​ ​don't​ ​know​ ​Programming.​ ​Will​ ​I​ ​be​ ​able​ ​to do​ ​this​ ​​course?  

You​ ​don't​ ​need​ ​to​ ​know​ ​technology​ ​at​ ​all​ ​or​ ​come​ ​from​ ​engineering/technical background​ ​or​ ​be​ ​an​ ​MBA​ ​to​ ​be​ ​successful​ ​in​ ​digital​ ​media.​ ​The​ ​maximum​ ​you need​ ​to​ ​know​ ​is​ ​HTML,​ ​which​ ​takes​ ​around​ ​2​ ​hours​ ​to​ ​learn​ ​and​ ​we​ ​will​ ​take​ ​care of​ ​that​ ​in​ ​the​ ​CDMM​ ​program.

I​ ​am​ ​a​ ​Sales​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​What​ ​are​ ​the benefits​ ​of​ ​learning​ ​Digital​ ​Marketing​ ​for​ ​me? 

Sure.​ ​Sales​ ​&​ ​Marketing​ ​professionals​ ​is​ ​the​ ​largest​ ​community​ ​of​ ​people​ ​who participate​ ​in​ ​our​ ​CDMM​ ​program.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​for​ ​a​ ​Sales Professional​ ​to​ ​acquire​ ​digital​ ​marketing​ ​skills:

  • Grow​ ​in​ ​your​ ​existing​ ​profile​ ​and​ ​differentiate​ ​among​ ​your​ ​peers​ ​by leveraging​ ​digital​ ​marketing​ ​for​ ​sales​ ​objectives​ ​such​ ​as​ ​lead​ ​generation, lead​ ​closure​ ​and​ ​relationship​ ​building.
  • Join​ ​an​ ​agency​ ​in​ ​a​ ​business​ ​development​ ​role
  • Expand​ ​your​ ​profile​ ​by​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization.
  • Build​ ​personal​ ​brand​ ​using​ ​digital​ ​marketing
  • Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
  • Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur
I​ ​am​ ​a​ ​Marketing​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Should​ ​I learn​ ​Digital​ ​Marketing?  

Frankly​ ​speaking,​ ​you​ ​don’t​ ​have​ ​a​ ​choice​ ​but​ ​to​ ​learn​ ​this new age skill​ ​if​ ​you want​ ​to​ ​stay​ ​in​ ​a​ ​marketing​ ​role.​ ​With​ ​growing​ ​contribution​ ​of​ ​digital​ ​marketing, marketing​ ​is​ ​becoming​ ​integrated​ ​and​ ​every​ ​marketing​ ​professional​ ​(including PR/Media/Content)​ ​is​ ​expected​ ​to​ ​know​ ​it.

I​ ​am​ ​a​ ​Digital​ ​Marketing​ ​professional​ ​with​ ​experience​ ​in SEO/SEM/Social​ ​Media​ ​Marketing.​ ​Should​ ​I​ ​do​ ​this​ ​course?  

Anyone​ ​who​ ​wants​ ​to​ ​grow​ ​faster​ ​and​ ​to​ ​top​ ​positions​, should​ ​have​ ​knowledge​ ​and​ ​experience​ ​of​ ​various​ ​facets​ ​of​ ​the industry especially​ ​SEO,​ ​SEM,​ ​Social​ ​Media​ ​Marketing,​ ​Email​ ​Marketing,​ ​Inbound Marketing​ ​and​ ​Web​ ​Analytics.​ ​Based​ ​on​ ​gap​ ​between​ ​these​ ​areas​ ​and​ ​your current​ ​knowledge,​ ​you​ ​can​ ​choose​ ​to​ ​join​ ​specific​ ​modules​ ​or​ ​do​ ​entire​ ​CDMM program. For​ ​the​ ​same​ ​reason,​ ​~8%​ ​of​ ​CDMM​ ​participants​ ​are​ ​digital​ ​marketing professionals. Refer​ ​below​ ​question​ ​or​ ​this​ ​article​ ​about​ ​​'Should​ ​I​ ​learn​ ​only​ ​SEO,​ ​SEM,​ ​Social​ ​or everything​ ​in​ ​Digital​?’​ ​for​ ​further​ ​clarity.

Should​ ​I​ ​learn​ ​everything​ ​in​ ​Digital​ ​Marketing​ ​or​ ​specific​ ​areas​ ​such as​ ​SEO​ ​or​ ​SEM​ ​or​ ​Social​ ​Media​ ​Marketing? 

Yes, ​you​ ​should​ ​master​ ​various​ ​aspects​ ​of​ ​digital​ ​marketing​ ​vs​ ​acquiring​ ​skills​ ​in specific​ ​areas.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons:

  • These​ ​skills​ ​are​ ​interconnected.​ ​For​ ​e.g.,​ ​if​ ​you​ ​don’t​ ​know​ ​Social​ ​Media Marketing,​ ​you​ ​will​ ​not​ ​be​ ​able​ ​to​ ​produce​ ​best​ ​possible​ ​results​ ​through SEO
  • If​ ​you​ ​want​ ​to​ ​rise​ ​up to​ the​ ​Head​ ​role,​ ​you​ ​will​ ​be​ ​expected to​ ​have​ ​experience​ ​in​ ​various​ ​areas​.
  • Given​ ​the​ ​dynamic​ ​nature​ ​(i.e.​ ​there’s​ ​continuous​ ​variation​ ​in​ ​demand​ ​for various​ ​skills),​ ​you​ ​run​ ​a​ ​risk​ ​of​ ​career​ ​stagnation​ ​if​ ​you​ ​don’t​ ​learn​ ​various ​areas​ ​early​ ​in​ ​your​ ​career.
I​ ​am​ ​a​ ​non-Marketing​ ​professional​ ​with​ ​upto​ ​2-3​ ​years​ ​of experience.​ ​Can​ ​I​ ​build​ ​a​ ​career​ ​in​ ​this industry?  

Yes, ​it’s​ ​possible​ ​to​ ​switch​ ​your​ ​profile​ ​to​ ​digital​ ​marketing​ ​if​ ​you​ ​don’t​ ​have​ ​too many​ ​years​ ​of​ ​experience.​ ​Even​ ​if​ ​it​ ​means​ ​taking​ ​a​ ​cut​ ​in​ ​your​ ​1st​ ​salary​ ​in this growing industry,​ ​you​ ​should​ ​be​ ​up​ ​for​ ​it​ ​considering​ ​the​ ​long-term​ ​career​ ​growth both​ ​in​ ​terms​ ​of​ ​monetary​ ​and​ ​work​ ​profile.

I​ ​am​ ​a​ ​non-Marketing​ ​professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why  should​ ​I​ ​learn​ ​Digital​ ​Marketing?  

If​ ​you​ ​are​ ​a​ ​non-Marketing​ ​professional​ ​(e.g.​ ​Finance,​ ​Operations)​ ​with​ ​significant experience,​ ​you​ ​should​ ​not​ ​look​ ​at​ ​positioning​ ​yourself​ ​as​ ​a​ ​digital​ ​marketing professional​ ​as​ ​you​ ​would​ ​be​ ​considered​ ​a​ ​fresher​ ​in​ ​this ​industry. Instead,​ ​you​ ​should​ ​look​ ​at​ ​following​ ​benefits​ ​of​ ​acquiring this skill:

  • Build​ ​personal​ ​brand​
  • Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
  • Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur
  • Also,​ ​explore​ ​the​ ​possibility​ ​of​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization​ ​to​ ​expand​ ​your​ ​profile
I​ ​am​ ​a​ ​Web​ ​Developer/Designer​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why should​ ​I​ ​learn​ ​Digital​ ​Marketing?  

As​ ​a​ ​Web​ ​Developer/Designer,​ ​your​ ​contribution​ ​towards​ ​your​ ​organization​ ​will significantly​ ​grow​ ​if​ ​you​ ​know​ this skill.​ ​The​ ​knowledge​ ​of​ ​digital marketing​ ​is​ ​already​ ​expected​ ​from​ ​Web​ ​Designer/Developer​ ​in​ ​many organizations.​ ​Acquire​ ​these​ ​critical​ ​skills​ ​before​ ​it’s​ ​too​ ​late. The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ your ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ your ​entrepreneurial​ ​dream.

I​ ​am​ ​an​ ​HR​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why​ ​should​ ​I do this course? 

Organizations​ ​are​ ​already​ ​using​ ​digital​ ​media​ ​for​ ​fulfilling​ ​HR​ ​objectives​ ​such​ ​as recruitment,​ ​employer​ ​branding​ ​&​ ​employee​ ​engagement.​ ​If​ ​you​ ​are​ ​an​ ​HR professional​ ​and​ ​want​ ​to​ ​stay​ ​ahead​ ​of​ ​your​ ​peers,​ ​go​ ​learn​ ​digital​ ​marketing before​ ​it’s​ ​too​ ​late. The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ ​entrepreneurial​ ​dream.

I​ ​am​ ​an​ ​IT​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why​ ​should​ ​I learn​ ​Digital​ ​Marketing?  

A​ ​significant​ ​%​ ​of​ ​IT​ ​projects​ ​today​ ​are​ ​about​ ​Digital​ ​Transformation​ ​or​ ​involve digital​ ​media.​ ​As​ ​an​ ​IT​ ​professional,​ ​your​ ​knowledge​ ​of​ ​digital​ ​media​ ​will​ ​be valuable​ ​for​ ​your​ ​organization​ ​and​ ​can​ ​help​ ​you​ ​differential​ ​among​ ​your​ ​peers​ ​to stay​ ​ahead​ ​of​ ​technology​ ​trends.

The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ ​entrepreneurial​ ​dream.

I​ ​am​ ​a​ ​Student​ ​in​ ​2nd​ ​year​ ​of​ ​my​ ​graduation.​ ​Should​ ​I​ ​do this course now? 

If ​you​ ​are​ ​looking​ ​at​ ​building​ ​a​ ​successful​ ​career​ ​in​ ​this industry,​ ​the​ ​earlier you​ ​acquire​ these ​skills,​ ​the​ ​better​ ​it​ ​will​ ​be​ ​for​ ​you.​ ​As​ ​a​ ​student,​ ​you are​ ​anyways​ ​spending​ a significant​ ​amount​ ​of​ ​time​ ​on​ ​Digital​ ​Media.​ ​How​ ​about making​ ​this​ ​time​ ​directly​ ​contributing​ ​to​ ​your​ ​career​ ​growth. We​ ​are​ ​sharing​ ​this​ ​based​ ​on​ ​our​ ​experience​ ​with​ ​even​ ​IIM​ ​graduates,​ ​for​ ​whom we’d​ ​organized​ ​a​ ​training​ ​program.​ ​Those​ ​who​ ​were​ ​part​ ​of​ ​it​ ​got​ ​many more​ ​interview​ ​opportunities​ ​than​ ​their​ ​peers​ ​who​ ​missed​ ​attending​ ​that​ ​​program.

I​ ​don't​ ​know​ ​anything​ ​about​ ​Digital​ ​Marketing.​ ​Will​ ​I​ ​be​ ​able​ ​to successfully​ ​complete​ ​this​ ​course?  

Yes,​ ​we​ ​don't​ ​assume​ ​that​ ​you​ ​have​ ​any​ ​prior​ ​knowledge​ of this domain. Through​ ​various​ ​modes​ ​&​ ​stages​ ​of​ ​the​ ​training​ ​program,​ ​we​ ​ensure​ ​that​ ​our participants​ ​with​ ​varying​ ​degree​ ​of​ ​knowledge​ ​about​ this industry successfully​ ​master​ ​all​ ​aspects​ required​ ​to​ ​fulfill​ ​their​ ​desired objectives.

How​ ​can​ ​I​ ​register​ ​into​ ​CDMM​ ​program?  

You​ ​can​ ​register​ ​into​ ​CDMM​ ​through​ ​your​ ​preferred​ ​mode​ ​of​ ​payment​ ​-​ ​credit card,​ ​cheque​ ​or​ ​NEFT.​ ​Choose​ ​the​ ​preferred​ ​batch​ ​(weekend​ ​or​ ​weekday)​ ​and register​ ​online.

Do​ ​you​ ​also​ ​offer​ a ​customized​ ​​Digital Marketing training​ ​program​ ​for an​ ​organization?

Yes!​ ​We’ve​ ​already​ ​conducted​ ​over​ ​200​ ​customized​ ​​training programs​ ​for​ ​various​ ​Organization​ ​such​ ​as​ ​Accenture,​ ​SAP,​ ​Oracle,​ ​Cognizant, Wipro,​ ​GE,​ ​EY,​ ​Cisco,​ ​Philips,​ ​Reliance,​ ​Tata​ ​Motors,​ ​Citibank,​ ​Intuit,​ ​Dabur,​ ​Dr Reddy’s​ ​and​ ​Institutions​ ​including​ ​IITs​ ​&​ ​IIMs​ ​since​ ​2009.

Please​ ​write​ ​to​ ​us​ ​at​ ​corporate@digitalvidya.com​ ​or​ ​call​ ​us​ ​at​ ​+91-9711614538​ ​if you​ ​are​ ​looking​ for​ ​a​ ​customized​ ​program​ ​for​ ​your​ ​team.

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Date : 16th Dec, 2017 (Sat)
Time : 11 AM to 12:30 PM (IST/GMT +5:30)


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